North America Non-native Plant

Violet Churur

Botanical name: Iochroma cyaneum

USDA symbol: IOCY

Native status: Not native but doesn't reproduce and persist in the wild

Violet Churur: A Hummingbird Magnet for Your Garden If you’re looking to add some serious wow factor to your garden while creating a hummingbird highway, let me introduce you to the violet churur (Iochroma cyaneum). This stunning South American shrub might not be a household name, but it’s quietly making ...

Violet Churur: A Hummingbird Magnet for Your Garden

If you’re looking to add some serious wow factor to your garden while creating a hummingbird highway, let me introduce you to the violet churur (Iochroma cyaneum). This stunning South American shrub might not be a household name, but it’s quietly making waves among gardeners who want something a little different from the usual suspects.

What Makes Violet Churur Special?

The violet churur is like nature’s own hummingbird feeder, but way more stylish. This shrub produces clusters of tubular, violet-blue flowers that seem to glow against its soft green foliage. The blooms have this incredible electric blue-purple color that’s hard to describe but impossible to ignore. When hummingbirds discover your violet churur, you’ll have front-row seats to an amazing aerial show.

Where Does It Come From?

This beauty hails from the mountainous regions of South America, particularly Ecuador and Peru. In its native habitat, it thrives in the cloud forests where it enjoys consistent moisture and filtered sunlight. While it’s not native to North America, it’s not considered invasive either, making it a reasonable choice for gardeners looking to diversify their plant palette.

Garden Design and Landscape Role

Violet churur works wonderfully as:

  • A specimen plant in tropical or subtropical gardens
  • Part of a mixed border with other flowering shrubs
  • A container plant for patios and decks
  • The star of a hummingbird garden
  • A conversation starter in any landscape

This shrub typically grows 4-6 feet tall and wide, making it perfect for medium-sized garden spaces. Its somewhat loose, informal growth habit gives it a relaxed, cottage garden feel that pairs beautifully with other flowering perennials.

Growing Conditions and Care

Here’s where violet churur gets a bit picky – but nothing you can’t handle with a little attention:

Climate: Hardy in USDA zones 9-11. In cooler areas, treat it as an annual or grow it in containers that you can bring indoors during winter.

Light: Prefers partial shade to full sun. In hot climates, some afternoon shade will keep it happiest.

Soil: Well-draining soil is non-negotiable. It doesn’t tolerate soggy conditions, so make sure your drainage game is strong.

Water: Regular watering during the growing season, but allow the soil to dry slightly between waterings.

Planting and Care Tips

  • Plant in spring after the last frost danger has passed
  • Mulch around the base to retain moisture and suppress weeds
  • Prune lightly after flowering to maintain shape
  • Protect from frost – even a light freeze can damage the plant
  • Feed monthly during growing season with balanced fertilizer
  • Watch for aphids and whiteflies, especially on container plants

Wildlife Benefits

The violet churur is a hummingbird magnet par excellence. Those tubular flowers are perfectly designed for hummingbird beaks and tongues. You might also spot some butterflies visiting, though hummingbirds are definitely the main attraction.

Should You Plant Violet Churur?

If you live in zones 9-11 and want to create a hummingbird paradise, violet churur could be a great addition to your garden. It’s not native, but it’s not problematic either. However, if you’re committed to native gardening, consider these native alternatives that also attract hummingbirds:

  • Cardinal flower (Lobelia cardinalis)
  • Bee balm (Monarda species)
  • Native honeysuckles (Lonicera species)
  • Trumpet vine (Campsis radicans)

The bottom line? Violet churur is a beautiful, well-behaved plant that brings joy to both gardeners and hummingbirds. While it might require a bit more attention than some native options, the reward of those stunning blue-purple blooms and visiting hummingbirds makes it worth considering for the right garden and gardener.

Violet Churur

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Solanales

Family

Solanaceae Juss. - Potato family

Genus

Iochroma Benth., nom. cons. - iochroma

Species

Iochroma cyaneum (Lindl.) M.L. Green - violet churur

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA