North America Non-native Plant

Vervain

Botanical name: Verbena

USDA symbol: VERBE

Life cycle: biennial

Habit: subshrub

Native status: It's either native or not native in Canada âš˜ Non-native, reproduces and persists in the wild in Hawaii âš˜ It's either native or not native in the lower 48 states âš˜ Non-native, reproduces and persists in the wild in Pacific Basin excluding Hawaii âš˜ It's either native or not native in Puerto Rico  

Vervain: A Versatile Garden Choice with Complex Origins If you’ve ever wondered about those cheerful clusters of tiny flowers that seem to pop up in gardens and wild spaces alike, you might be looking at vervain, scientifically known as Verbena. This diverse group of plants has been quietly making its ...

Vervain: A Versatile Garden Choice with Complex Origins

If you’ve ever wondered about those cheerful clusters of tiny flowers that seem to pop up in gardens and wild spaces alike, you might be looking at vervain, scientifically known as Verbena. This diverse group of plants has been quietly making its mark across North America, though its story is more complex than you might expect.

What Exactly Is Vervain?

Vervain belongs to the Verbena genus, a large family of flowering plants that can live as annuals, biennials, or perennials depending on the specific type and growing conditions. These plants are classified as forbs or herbs – essentially, they’re non-woody plants that put their energy into flowers and foliage rather than developing thick, woody stems like shrubs or trees.

Where You’ll Find Vervain Growing

Here’s where things get interesting: vervain has spread across an impressive range of North America. You can find various species growing in every U.S. state, most Canadian provinces, and even Puerto Rico. From Alberta to Alabama, from British Columbia to Florida, vervain has made itself at home in diverse climates and conditions.

The Native Status Question

Vervain’s relationship with North America is complicated. While the native status is undefined for most regions, it’s considered non-native in Hawaii and the Pacific Basin, where it has naturalized and reproduces on its own. This mixed heritage means that while vervain isn’t necessarily harmful to local ecosystems, gardeners might want to consider native alternatives that provide even better support for local wildlife.

What Vervain Brings to Your Garden

So why might you want vervain in your landscape? These plants offer several appealing qualities:

  • Delicate, colorful flower clusters that add texture and interest
  • Flexibility in garden roles – works as ground cover, in borders, or naturalized areas
  • Generally low-maintenance once established
  • Attracts pollinators like butterflies and bees
  • Adaptable to various growing conditions

Wildlife and Ecological Benefits

While vervain does provide some ecological value, it’s worth managing expectations. Research shows that vervain typically makes up only 2-5% of the diet for small mammals, water birds, and terrestrial birds. It also provides sparse cover for wildlife. This modest contribution to local ecosystems is another reason to consider whether native alternatives might be a better choice for supporting local biodiversity.

Growing Vervain Successfully

If you decide vervain is right for your garden, you’ll find it relatively accommodating. Most vervain species prefer:

  • Full sun to partial shade
  • Well-draining soil
  • Moderate watering once established
  • USDA hardiness zones 3-10 (varies by species)

The beauty of vervain lies in its adaptability. Whether you’re dealing with clay or sandy soil, wet or dry conditions, there’s likely a vervain that can work in your space.

Garden Design Ideas

Vervain shines in several garden styles:

  • Cottage gardens: Its informal, naturalized appearance fits perfectly
  • Wildflower gardens: Blends seamlessly with native wildflowers
  • Pollinator gardens: Provides nectar sources for beneficial insects
  • Low-maintenance landscapes: Requires minimal care once established

A Balanced Approach

While vervain can be a lovely addition to many gardens, consider balancing it with native plants that provide stronger ecological benefits. Native alternatives often offer similar aesthetic appeal while supporting local wildlife more effectively. Check with your local native plant society or extension office for region-specific recommendations that might serve your garden goals even better.

Vervain represents the complex world of plants that exist in the gray area between native and non-native. While it won’t harm your local ecosystem, choosing plants with clearer native credentials can help your garden become a stronger ally for local wildlife and pollinators.

Wildlife Status

Want to attract wildlife or keep hungry critters away from your garden? Understanding the relationship between plants and wildlife is key. While plant tags may indicate deer and rabbit resistance, they don't tell the full story. Every gardener has experienced the disappointment of purchasing "deer-resistant" plants only to find them nibbled to the ground!

The extent to which plants are resistant to animal browsing is a matter of degree. Likewise, the extent to which a plant attracts wanted visitors also varies. Whether you want a garden full or free of wildlife, learning about interactions between a plant and wild animals can help you make smarter choices for the garden you desire.

As shown below Shrubby Indian Mallow isn't a large food source for animals or birds. You can confidently add this plant to your garden and rest assured knowing it's unlikely to be devoured by four-legged visitors.

Small animals

2-5% of diet

Sparsely used as cover

Large animals

not a food source

not a source of cover

Terrestrial birds

2-5% of diet

Sparsely used as cover

Water birds

2-5% of diet

Sparsely used as cover

Sources:

Martin, A.C., H.S. Zim, and A.L. Nelson. 1951. American wildlife and plants: A guide to wildlife food habits. Dover Publications. New York.

Vervain

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Verbena L. - vervain

Species

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA