North America Non-native Plant

Velvetplant

Botanical name: Gynura aurantiaca

USDA symbol: GYAU

Life cycle: perennial

Habit: vine

Native status: Non-native, reproduces and persists in the wild in the lower 48 states  

Velvetplant: The Fuzzy Purple Beauty That’s Perfect for Container Gardens If you’ve ever stumbled across a plant with impossibly soft, purple-tinted leaves that seem to glow in the light, you’ve likely encountered the velvetplant (Gynura aurantiaca). This eye-catching perennial has become a favorite among houseplant enthusiasts and container gardeners, thanks ...

Velvetplant: The Fuzzy Purple Beauty That’s Perfect for Container Gardens

If you’ve ever stumbled across a plant with impossibly soft, purple-tinted leaves that seem to glow in the light, you’ve likely encountered the velvetplant (Gynura aurantiaca). This eye-catching perennial has become a favorite among houseplant enthusiasts and container gardeners, thanks to its unique fuzzy foliage and relatively easy care requirements.

What Makes Velvetplant Special

The velvetplant gets its name from its distinctive velvety leaves, which are covered in tiny purple hairs that give the entire plant a soft, almost iridescent appearance. This perennial herb lacks woody stems, instead producing soft, succulent-like growth that can trail gracefully from hanging baskets or grow upright in containers. The contrast between the green leaf base and purple fuzzy coating creates a striking visual effect that’s hard to ignore.

Where Does Velvetplant Come From

Originally native to Southeast Asia, particularly Java and Indonesia, velvetplant is considered a non-native species in the United States. Currently, it has established itself in Florida, where the warm climate allows it to grow outdoors year-round. In most other areas of the country, it’s primarily grown as a houseplant or seasonal container plant.

Should You Grow Velvetplant

Velvetplant can make an excellent addition to your plant collection, especially if you’re looking for something unique and low-maintenance. Here’s what to consider:

  • Perfect for container gardens and houseplant collections
  • Thrives in bright, indirect light
  • Easy to propagate and share with friends
  • Adds unique texture and color to plant displays
  • Relatively pest-resistant

However, since it’s not native to North America, consider pairing it with native alternatives if you’re planning outdoor plantings. Native plants like Wild Ginger (Asarum canadense) or Coral Bells (Heuchera species) can provide interesting foliage textures while supporting local wildlife.

Growing Conditions and Care

Velvetplant is surprisingly forgiving, making it an excellent choice for both beginners and experienced gardeners:

  • Light: Bright, indirect sunlight works best. Too much direct sun can fade the purple coloring
  • Soil: Well-draining potting mix or garden soil
  • Water: Keep soil moderately moist but not waterlogged
  • Temperature: Prefers warm conditions; only hardy in USDA zones 9b-11
  • Humidity: Appreciates moderate to high humidity levels

Planting and Maintenance Tips

Getting started with velvetplant is refreshingly simple:

  • Choose a container with drainage holes if growing indoors
  • Plant in spring after any danger of frost has passed
  • Pinch off flower buds as they appear – the small orange flowers aren’t particularly attractive and removing them keeps the plant focused on producing beautiful foliage
  • Propagate easily by taking stem cuttings and rooting them in water or moist soil
  • In colder climates, bring containers indoors before first frost

Design Ideas and Uses

Velvetplant works wonderfully in several garden and landscape scenarios:

  • Hanging baskets where its trailing habit can be showcased
  • Mixed container arrangements for texture contrast
  • Houseplant collections in bright windows
  • Tropical or subtropical landscape gardens in warm climates
  • As a seasonal accent plant on patios and decks

The Bottom Line

While velvetplant isn’t native to North America, it can be a delightful addition to container gardens and indoor plant collections. Its unique appearance and easy care requirements make it a conversation starter that’s hard to kill. Just remember to bring it indoors if you live in a colder climate, and consider incorporating native plants into your overall garden design to support local ecosystems. Whether you’re a seasoned gardener or just starting out, this fuzzy purple beauty might just become your next favorite plant.

Velvetplant

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Gynura Cass. - gynura

Species

Gynura aurantiaca (Blume) DC. - velvetplant

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA