North America Non-native Plant

Rosy Bluebush

Botanical name: Maireana erioclada

USDA symbol: MAER2

Native status: Not native but doesn't reproduce and persist in the wild

Synonyms: Kochia erioclada (Benth.) Gauba (KOER2)   

Rosy Bluebush: A Charming Australian Native for Water-Wise Gardens Meet the rosy bluebush (Maireana erioclada), a delightful little Australian shrub that’s making waves in drought-tolerant landscaping. With its silvery foliage and charming pink blooms, this compact beauty proves that water-wise gardening doesn’t mean sacrificing style. What Makes Rosy Bluebush Special? ...

Rosy Bluebush: A Charming Australian Native for Water-Wise Gardens

Meet the rosy bluebush (Maireana erioclada), a delightful little Australian shrub that’s making waves in drought-tolerant landscaping. With its silvery foliage and charming pink blooms, this compact beauty proves that water-wise gardening doesn’t mean sacrificing style.

What Makes Rosy Bluebush Special?

The rosy bluebush is a small, hardy shrub native to Australia’s arid and semi-arid regions. Don’t let the blue in its name fool you – this plant gets its rosy moniker from the lovely pink to reddish flowers that appear throughout its blooming season. The contrast between its silvery-grey foliage and colorful blooms creates a striking visual that’s both subtle and eye-catching.

You might also encounter this plant listed under its former botanical name, Kochia erioclada, though Maireana erioclada is the current accepted classification.

Native Status and Geographic Distribution

Rosy bluebush is native to Australia, where it thrives in the country’s challenging arid landscapes. While it’s not native to North America, it has found a welcome home in gardens across warm, dry regions where its drought tolerance is particularly valued.

Why Consider Rosy Bluebush for Your Garden?

This little shrub packs a big punch when it comes to garden benefits:

  • Exceptional drought tolerance once established
  • Low maintenance requirements
  • Attractive silvery foliage provides year-round interest
  • Small pink flowers attract beneficial insects and pollinators
  • Compact size makes it perfect for smaller spaces
  • Works beautifully as a ground cover or specimen plant

Perfect Garden Settings

Rosy bluebush shines in several garden styles:

  • Xeriscape and water-wise gardens
  • Rock gardens and Mediterranean-style landscapes
  • Native plant gardens (particularly in suitable climates)
  • Low-maintenance commercial landscapes
  • Coastal gardens where salt tolerance is beneficial

Growing Conditions and Care

One of the best things about rosy bluebush is how easy it is to please. Here’s what it needs to thrive:

Sunlight: Full sun is essential for the best growth and flowering. This plant loves soaking up those rays!

Soil: Well-draining soil is crucial. Whether you have sandy or clay soil, as long as water doesn’t sit around the roots, your rosy bluebush will be happy.

Water: Once established, this plant is remarkably drought-tolerant. Water regularly during the first growing season, then back off to occasional deep watering during extended dry spells.

Climate: Best suited for USDA hardiness zones 9-11, where temperatures rarely dip below 20°F (-6°C).

Planting and Care Tips

Getting your rosy bluebush off to a great start is straightforward:

  • Plant in spring or fall when temperatures are moderate
  • Dig a hole twice as wide as the root ball but no deeper
  • Backfill with native soil – no need for amendments in most cases
  • Water thoroughly after planting and maintain consistent moisture for the first few months
  • Once established, reduce watering frequency significantly
  • Prune lightly after flowering to maintain shape and encourage fresh growth

Wildlife and Pollinator Benefits

While rosy bluebush may be small, it plays an important role in supporting local wildlife. Its flowers attract various beneficial insects, including native bees and other small pollinators. The dense, low-growing habit also provides shelter for small creatures in the garden ecosystem.

Is Rosy Bluebush Right for Your Garden?

If you’re looking for a low-maintenance, drought-tolerant plant that offers year-round interest and supports pollinators, rosy bluebush could be an excellent choice. It’s particularly valuable in regions where water conservation is important or where you want to reduce garden maintenance without sacrificing beauty.

Since this plant isn’t native to North America, consider pairing it with local native plants that offer similar benefits to create a diverse, eco-friendly landscape. The key is finding the right balance between plants you love and those that best support your local ecosystem.

With its charming appearance, tough constitution, and minimal care requirements, rosy bluebush proves that sometimes the best garden additions come in small, unassuming packages.

Rosy Bluebush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Caryophyllidae

Order

Caryophyllales

Family

Chenopodiaceae Vent. - Goosefoot family

Genus

Maireana Moq.

Species

Maireana erioclada (Benth.) Paul G. Wilson - rosy bluebush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA