North America Non-native Plant

Purpletop Vervain

Botanical name: Verbena incompta

USDA symbol: VEIN9

Life cycle: biennial

Habit: subshrub

Native status: Non-native, reproduces and persists in the wild in Canada âš˜ Non-native, reproduces and persists in the wild in Hawaii âš˜ Non-native, reproduces and persists in the wild in the lower 48 states âš˜ Non-native, reproduces and persists in the wild in Puerto Rico  

Synonyms: Verbena bonariensis auct. non L. (VEBO3)  âš˜  Verbena bonariensis auct. non L. var. bonariensis (VEBOB2)   

Purpletop Vervain: A Delicate Beauty for Your Garden Meet purpletop vervain (Verbena incompta), a charming plant that brings an airy, naturalistic feel to gardens across much of North America. With its delicate purple flower clusters dancing atop slender stems, this South American native has found a comfortable home in landscapes ...

Purpletop Vervain: A Delicate Beauty for Your Garden

Meet purpletop vervain (Verbena incompta), a charming plant that brings an airy, naturalistic feel to gardens across much of North America. With its delicate purple flower clusters dancing atop slender stems, this South American native has found a comfortable home in landscapes from coast to coast.

What Exactly Is Purpletop Vervain?

Purpletop vervain is a non-woody flowering plant that can behave as an annual, biennial, or perennial depending on your climate and growing conditions. Originally from South America, this adaptable species has established itself across a wide range of North American regions, from the sunny Southwest to the humid Southeast.

You might also see this plant listed under its synonyms Verbena bonariensis in older gardening references, though botanists have since clarified the proper identification.

Where Does It Grow?

This versatile plant has spread far from its South American origins and now grows in an impressive list of locations including Alabama, Arizona, Arkansas, California, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Mississippi, New Jersey, New York, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Virginia, and Puerto Rico. It’s even made its way into parts of Canada, specifically Ontario and Quebec.

Should You Plant Purpletop Vervain?

The answer depends on what you’re looking for in your garden. Here are some reasons you might want to consider it:

  • Creates a soft, naturalistic appearance in informal garden settings
  • Attracts butterflies, bees, and other beneficial pollinators
  • Thrives in well-drained soils and tolerates drought once established
  • Self-seeds readily, providing ongoing garden interest
  • Works well in cottage gardens, meadow plantings, and pollinator gardens

However, since purpletop vervain isn’t native to North America, you might want to consider native alternatives that provide similar benefits while supporting local ecosystems. Native vervain species like blue vervain (Verbena hastata) or Brazilian vervain alternatives native to your region could be excellent substitutes.

Growing Conditions and Care

Purpletop vervain is refreshingly low-maintenance once you understand its preferences:

  • Sunlight: Full sun for best flowering
  • Soil: Well-drained soil; adaptable to various soil types
  • Water: Drought tolerant once established; avoid overwatering
  • Hardiness: Zones 7-10 (grows as annual in colder areas)

According to wetland indicators, this plant typically prefers non-wetland conditions but can occasionally tolerate some moisture, making it quite adaptable to different garden situations.

Planting and Care Tips

Getting started with purpletop vervain is straightforward:

  • Plant in spring after the last frost date
  • Space plants adequately as they can self-seed and spread
  • Deadhead spent flowers if you want to prevent excessive self-seeding
  • Allow some flowers to go to seed if you want natural reseeding
  • Minimal fertilization needed; too much can reduce flowering
  • Cut back in late fall or early spring in perennial zones

The Bottom Line

Purpletop vervain offers gardeners an easy-care option for adding delicate purple blooms and pollinator appeal to naturalistic landscapes. While it’s not native to North America, it’s not considered invasive either, making it a neutral choice for gardeners who appreciate its aesthetic qualities. Just remember to consider native alternatives first – your local ecosystem will thank you, and you’ll likely find equally beautiful options that are perfectly adapted to your specific region.

Whether you choose purpletop vervain or a native alternative, you’ll be adding valuable pollinator habitat and natural beauty to your garden space.

Wetland Status

The rule of seasoned gardeners and landscapers is to choose the "right plant for the right place" matching plants to their ideal growing conditions, so they'll thrive with less work and fewer inputs. But the simplicity of this catchphrase conceals how tricky plant selection is. While tags list watering requirements, there's more to the story.

Knowing a plant's wetland status can simplify the process by revealing the interaction between plants, water, and soil. Surprisingly, many popular landscape plants are wetland species! And what may be a wetland plant in one area, in another it might thrive in drier conditions. Also, it helps you make smarter gardening choices and grow healthy plants with less care and feeding, saving you time, frustration, and money while producing an attractive garden with greater ecological benefits.

Regions
Status
Moisture Conditions

Arid West

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Atlantic and Gulf Coastal Plain

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Eastern Mountains and Piedmont

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Great Plains

FAC

Facultative - Plants with this status can occur in wetlands and non-wetlands

Hawaii

FAC

Facultative - Plants with this status can occur in wetlands and non-wetlands

Midwest

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Western Mountains, Valleys, and Coast

FAC

Facultative - Plants with this status can occur in wetlands and non-wetlands

Purpletop Vervain

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Verbena L. - vervain

Species

Verbena incompta P.W. Michael - purpletop vervain

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA