North America Non-native Plant

Purple Mullein

Botanical name: Verbascum phoeniceum

USDA symbol: VEPH2

Life cycle: perennial

Habit: forb

Native status: Non-native, reproduces and persists in the wild in the lower 48 states  

Purple Mullein: A Striking Cottage Garden Perennial Looking for a plant that brings both drama and charm to your garden? Purple mullein (Verbascum phoeniceum) might just be the showstopper you’ve been searching for. With its towering spikes of colorful blooms and cottage garden appeal, this perennial certainly knows how to ...

Purple Mullein: A Striking Cottage Garden Perennial

Looking for a plant that brings both drama and charm to your garden? Purple mullein (Verbascum phoeniceum) might just be the showstopper you’ve been searching for. With its towering spikes of colorful blooms and cottage garden appeal, this perennial certainly knows how to make an entrance.

What Is Purple Mullein?

Purple mullein is a herbaceous perennial that forms attractive rosettes of fuzzy, gray-green leaves at ground level. But don’t let those humble beginnings fool you – come summer, this plant sends up impressive flower spikes that can reach 2-4 feet tall, crowned with clusters of five-petaled flowers in shades of purple, pink, or white.

As a forb (that’s garden-speak for a non-woody flowering plant), purple mullein lacks the woody stems of shrubs but more than makes up for it with its spectacular floral display and easy-going nature.

Where Does Purple Mullein Come From?

Here’s where we need to have an honest conversation: purple mullein isn’t a North American native. This European and western Asian beauty has made itself at home in parts of the United States, particularly in New York and Ohio, where it now grows and reproduces on its own in the wild.

Why Gardeners Love (and Sometimes Question) Purple Mullein

Purple mullein has quite the fan club among cottage garden enthusiasts, and it’s easy to see why:

  • Stunning vertical interest with tall, colorful flower spikes
  • Drought tolerance once established
  • Attracts pollinators like bees and butterflies
  • Self-seeds readily for natural garden expansion
  • Thrives in poor soils where other plants struggle

However, since it’s not native to North America, some gardeners prefer to stick with indigenous alternatives. If you’re looking for native options with similar appeal, consider wild bergamot (Monarda fistulosa) or blazing star species (Liatris spp.) for that same vertical drama and pollinator magnetism.

Growing Purple Mullein Successfully

Perfect Growing Conditions

Purple mullein is refreshingly undemanding. This tough customer actually prefers:

  • Full sun (6+ hours daily)
  • Well-draining soil – even poor, sandy, or rocky conditions
  • USDA hardiness zones 4-8
  • Minimal water once established (drought-tolerant)

Planting and Care Tips

Getting started with purple mullein couldn’t be easier. The plant grows readily from seed, and you can either direct sow in fall or start seeds indoors in late winter. Here’s your game plan:

  • Sow seeds on the soil surface – they need light to germinate
  • Keep soil lightly moist during germination
  • Space plants 12-18 inches apart
  • Stake tall flower spikes in windy locations
  • Deadhead spent flowers to encourage more blooms

The beauty of purple mullein lies in its low-maintenance personality. Once established, it practically takes care of itself, though it will self-seed enthusiastically if you let it go to seed.

Garden Design Ideas

Purple mullein shines in cottage gardens, wildflower meadows, and informal landscapes where its natural, slightly wild appearance fits right in. Use it as a backdrop for shorter perennials, or let it naturalize in areas where you want a more relaxed, meadow-like feel.

The plant’s vertical growth habit makes it perfect for adding height and structure to mixed borders, while its drought tolerance makes it a smart choice for xerophytic or low-water gardens.

Supporting Pollinators

One of purple mullein’s greatest contributions to the garden is its appeal to pollinators. The nectar-rich flowers attract various bees and butterflies throughout the blooming season, making it a valuable addition to pollinator-friendly landscapes.

The Bottom Line

Purple mullein offers undeniable charm and easy cultivation for gardeners who appreciate cottage garden style and don’t mind working with non-native plants. While it’s worth considering native alternatives for ecological reasons, purple mullein can be a beautiful and low-maintenance addition to the right garden setting.

Just remember to be mindful of its self-seeding tendencies and deadhead regularly if you want to keep it from spreading too enthusiastically. With proper management, this striking perennial can provide years of vertical interest and pollinator support in your garden.

Purple Mullein

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Scrophulariales

Family

Scrophulariaceae Juss. - Figwort family

Genus

Verbascum L. - mullein

Species

Verbascum phoeniceum L. - purple mullein

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA