North America Non-native Plant

Hairyflower Wild Petunia

Botanical name: Ruellia ciliatiflora

USDA symbol: RUCI3

Life cycle: perennial

Habit: forb

Native status: Non-native, reproduces and persists in the wild in the lower 48 states  

Synonyms: Ruellia lorentziana Griseb. (RULO7)   

Hairyflower Wild Petunia: A Lesser-Known Perennial for Warm Climates If you’ve stumbled across the name hairyflower wild petunia in your gardening adventures, you might be wondering what exactly this plant is and whether it deserves a spot in your landscape. Ruellia ciliatiflora is one of those plants that flies under ...

Hairyflower Wild Petunia: A Lesser-Known Perennial for Warm Climates

If you’ve stumbled across the name hairyflower wild petunia in your gardening adventures, you might be wondering what exactly this plant is and whether it deserves a spot in your landscape. Ruellia ciliatiflora is one of those plants that flies under the radar, but it has some interesting characteristics worth exploring.

What Is Hairyflower Wild Petunia?

Despite its common name suggesting a connection to petunias, hairyflower wild petunia isn’t actually related to the colorful petunias you might know from garden centers. Instead, it’s a member of the Ruellia genus, a group of plants known for their tubular flowers and hardy nature. This perennial forb—essentially a soft-stemmed, non-woody plant—produces attractive purple or violet blooms that give it its petunia-like appearance.

The plant is also known by the scientific synonym Ruellia lorentziana, which hints at its South American origins. Like other members of its family, it’s built to last, returning year after year once established.

Where Does It Grow?

Hairyflower wild petunia has made itself at home in the southeastern United States, specifically in Florida and Louisiana. However, it’s important to note that this isn’t a native plant—it’s an introduced species that has naturalized in these warm, humid regions.

The plant likely thrives in USDA hardiness zones 8b through 10, where winters are mild enough for it to survive as a true perennial.

Should You Plant It?

Here’s where things get a bit tricky. As a non-native species, hairyflower wild petunia exists in something of a gray area for gardeners who prioritize native plants. While there’s no current evidence suggesting it’s invasive or harmful to local ecosystems, its non-native status means it won’t provide the same ecological benefits as indigenous alternatives.

Pros:

  • Likely low-maintenance once established
  • Perennial nature means it returns year after year
  • Purple flowers can add color to the landscape
  • Probably attracts some pollinators like butterflies and bees

Considerations:

  • Limited ecological benefits compared to native plants
  • Relatively unknown growth habits and potential spread
  • May not be readily available in nurseries

Native Alternatives to Consider

If you’re drawn to the idea of purple, petunia-like flowers, consider these native alternatives that will better support your local ecosystem:

  • Wild bergamot (Monarda fistulosa) – Purple flowers beloved by pollinators
  • Purple coneflower (Echinacea purpurea) – Classic native with purple petals
  • Native violets – Various species offer purple blooms and wildlife benefits
  • Spiderwort (Tradescantia ohiensis) – Purple three-petaled flowers

Growing Hairyflower Wild Petunia

If you do decide to grow this plant, here’s what you should know, though information is somewhat limited:

Growing Conditions: Based on its naturalized range in Florida and Louisiana, hairyflower wild petunia likely prefers warm, humid conditions with regular moisture. It probably tolerates a range of soil types but may prefer well-draining soil that doesn’t stay waterlogged.

Care Tips: As a member of the typically hardy Ruellia genus, this plant is likely quite low-maintenance once established. It may benefit from occasional watering during dry spells and probably doesn’t require heavy fertilization.

Placement: Consider using it as a border plant or in naturalized areas where its spreading habit (if similar to other Ruellia species) won’t be problematic.

The Bottom Line

Hairyflower wild petunia is one of those plants that might work well for gardeners in warm climates who aren’t strictly focused on native-only landscaping. However, given the limited information available about this specific species and its non-native status, you might be better served by choosing well-documented native alternatives that offer similar aesthetic appeal with greater ecological benefits.

If you do encounter this plant in the wild or in gardens, you can appreciate it for what it is—a hardy perennial that’s found its niche in the American Southeast, even if it originally called South America home.

Hairyflower Wild Petunia

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Scrophulariales

Family

Acanthaceae Juss. - Acanthus family

Genus

Ruellia L. - wild petunia

Species

Ruellia ciliatiflora Hook. - hairyflower wild petunia

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA