North America Non-native Plant

Felicia Uliginosa

Botanical name: Felicia uliginosa

USDA symbol: FEUL

Native status: Not native but doesn't reproduce and persist in the wild

Synonyms: Aster uliginosus J.M. Wood & M.S. Evans (ASUL2)   

Felicia uliginosa: A Rare South African Beauty for Specialized Gardens Meet Felicia uliginosa, a charming but elusive member of the daisy family that most gardeners have never heard of—and for good reason! This South African native is about as rare in cultivation as a unicorn in your backyard. But if ...

Felicia uliginosa: A Rare South African Beauty for Specialized Gardens

Meet Felicia uliginosa, a charming but elusive member of the daisy family that most gardeners have never heard of—and for good reason! This South African native is about as rare in cultivation as a unicorn in your backyard. But if you’re the type of gardener who loves a challenge and has a thing for unique plants, this little beauty might just capture your imagination.

What’s in a Name?

Felicia uliginosa doesn’t have a widely recognized common name, which tells you something about how uncommon it is in the gardening world. You might occasionally see it listed under its botanical synonym, Aster uliginosus, but don’t let that confuse you—it’s the same plant wearing a different scientific name tag.

Where Does It Call Home?

This moisture-loving daisy hails from South Africa, where it naturally thrives in wetland areas and marshy regions. Think of it as the plant equivalent of someone who loves splashing in puddles—it’s happiest with its feet wet and its face in the sun.

What Does It Look Like?

Felicia uliginosa produces the classic daisy-style flowers that make you smile—small, cheerful blooms with white or pale blue petals radiating from sunny yellow centers. It’s the kind of simple beauty that doesn’t need to shout to get your attention, preferring instead to charm you with its understated elegance.

Should You Grow It?

Here’s where things get interesting. While Felicia uliginosa isn’t invasive or problematic, it’s also not exactly the most practical choice for most gardeners. Here’s why:

  • It’s extremely difficult to find in cultivation
  • It requires very specific growing conditions (consistently moist to wet soil)
  • Information about its hardiness and long-term garden performance is limited
  • It’s likely only suitable for USDA zones 9-11

Growing Conditions and Care

If you’re determined to try growing Felicia uliginosa, here’s what you need to know:

  • Moisture: This plant is basically aquatic in its preferences—think bog garden or rain garden conditions
  • Light: Full sun to partial shade
  • Soil: Consistently wet, well-draining but moisture-retentive soil
  • Climate: Warm climates only, likely hardy in zones 9-11

Garden Role and Design Ideas

In the right setting, Felicia uliginosa could work beautifully as:

  • A ground cover in bog gardens
  • An accent plant in rain gardens
  • Part of wetland restoration projects
  • A conversation starter in specialized moisture-loving plant collections

Pollinator and Wildlife Benefits

Like most members of the daisy family, Felicia uliginosa likely attracts small pollinators such as bees and butterflies when in bloom. However, since it’s not native to North America, it won’t provide the same ecological benefits as native plants would for local wildlife.

The Bottom Line

Felicia uliginosa is one of those plants that’s more interesting to read about than to actually grow, unless you’re a serious collector with very specific garden conditions. For most gardeners interested in moisture-loving daisies, you’ll have much better luck—and do more good for local wildlife—by choosing native alternatives suited to your region.

If you’re in a wet climate and love the idea of rare plants, by all means hunt down some seeds or plants if you can find them from reputable sources. Just remember that sometimes the most beautiful gardens are built with plants that actually want to grow where you live, rather than ones that require you to bend over backward to keep them happy!

Felicia Uliginosa

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Felicia Cass.

Species

Felicia uliginosa (J.M. Wood & M.S. Evans) Grau

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA