North America Non-native Plant

European Heliotrope

Botanical name: Heliotropium europaeum

USDA symbol: HEEU

Life cycle: perennial

Habit: forb

Native status: Non-native, reproduces and persists in the wild in the lower 48 states  

European Heliotrope: A Low-Maintenance Ground Cover with a Wandering Spirit If you’ve ever wondered about that small, spreading plant with tiny white flowers that seems to pop up in gardens across the warmer regions of the United States, you might be looking at European heliotrope (Heliotropium europaeum). This unassuming little ...

European Heliotrope: A Low-Maintenance Ground Cover with a Wandering Spirit

If you’ve ever wondered about that small, spreading plant with tiny white flowers that seems to pop up in gardens across the warmer regions of the United States, you might be looking at European heliotrope (Heliotropium europaeum). This unassuming little perennial has quite the story to tell – and whether it belongs in your garden depends on what you’re looking for in a ground cover.

What Exactly is European Heliotrope?

European heliotrope, also known simply as European heliotrope, is a low-growing perennial forb that originally hails from the Mediterranean region, Europe, North Africa, and western Asia. Don’t let the fancy botanical classification fool you – a forb is simply a plant that doesn’t develop woody stems like shrubs or trees. Think of it as an herbaceous plant that comes back year after year, spreading close to the ground.

This little wanderer has made itself quite at home across much of the United States, establishing populations in 21 states including Alabama, Arkansas, California, Delaware, Florida, Georgia, and many others stretching from coast to coast. It’s what botanists call a non-native species that reproduces on its own in the wild.

The Good, The Bad, and The Practical

European heliotrope is one of those plants that gardeners have mixed feelings about. On the positive side, it’s incredibly easy to grow and requires virtually no maintenance once established. The small white to pale blue flowers appear in distinctive curved clusters that have an almost spiral appearance, and they do attract some pollinators like small bees and butterflies.

However, this plant has a reputation for being a bit too enthusiastic about spreading. It self-seeds readily and can pop up in places where you didn’t plan for it. Some gardeners appreciate this naturalized look, while others find it weedy.

Growing European Heliotrope Successfully

If you decide to give European heliotrope a try, you’ll find it refreshingly undemanding:

  • Sunlight: Prefers full sun but tolerates some light shade
  • Soil: Thrives in well-drained soils and actually tolerates poor, sandy, or rocky conditions
  • Water: Drought-tolerant once established, though it appreciates occasional watering during dry spells
  • Climate: Hardy in USDA zones 8-11; may act as an annual in cooler areas

The plant typically grows as a low, spreading ground cover, making it suitable for informal garden areas, Mediterranean-style landscapes, or spots where you want something that takes care of itself. Just be prepared for it to self-seed and potentially spread beyond where you originally planted it.

Consider Native Alternatives

While European heliotrope isn’t considered invasive in most areas, many gardeners prefer to choose native plants that provide better support for local wildlife and ecosystems. If you’re looking for similar low-growing, easy-care alternatives, consider researching native ground covers in your region that offer comparable benefits with stronger connections to local pollinators and wildlife.

The Bottom Line

European heliotrope can be a practical choice for gardeners who want a low-maintenance ground cover that produces modest flowers and tolerates tough conditions. Just keep in mind its tendency to self-seed and spread, and be prepared to manage it accordingly. Whether it’s right for your garden depends on your tolerance for plants that like to make themselves at home – sometimes in places you didn’t necessarily invite them!

European Heliotrope

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Boraginaceae Juss. - Borage family

Genus

Heliotropium L. - heliotrope

Species

Heliotropium europaeum L. - European heliotrope

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA