North America Native Plant

Whiteflower Goldenbush

Botanical name: Ericameria gilmanii

USDA symbol: ERGI5

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Synonyms: Haplopappus gilmanii S.F. Blake (HAGI)   

Whiteflower Goldenbush: A Rare California Native Worth Protecting If you’re passionate about native plants and conservation, you’ve probably never heard of whiteflower goldenbush (Ericameria gilmanii). And honestly? That’s not surprising. This little-known California native is one of the rarest shrubs in North America, making it both a botanical treasure and ...

Rare plant alert!

Region: Conservation status by state

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘

Whiteflower Goldenbush: A Rare California Native Worth Protecting

If you’re passionate about native plants and conservation, you’ve probably never heard of whiteflower goldenbush (Ericameria gilmanii). And honestly? That’s not surprising. This little-known California native is one of the rarest shrubs in North America, making it both a botanical treasure and a gardening challenge.

What Makes Whiteflower Goldenbush Special?

Whiteflower goldenbush is a perennial shrub that’s endemic to California – meaning it grows nowhere else on Earth. Despite its common name, this member of the sunflower family actually produces small, bright yellow daisy-like flowers, not white ones. The white in its name likely refers to its distinctive silvery-gray foliage that creates a beautiful contrast against the golden blooms.

This multi-stemmed woody shrub typically stays under 13-16 feet tall, making it a manageable size for most garden settings. It blooms in fall when many other desert plants are winding down for the year, providing a welcome splash of color when you need it most.

A Word of Caution: This Plant is Critically Rare

Before we go any further, here’s something crucial you need to know: Whiteflower goldenbush has a Global Conservation Status of S1, which means it’s critically imperiled. With typically 5 or fewer known occurrences and very few remaining individuals (less than 1,000), this plant is on the brink of extinction.

What does this mean for gardeners? If you’re lucky enough to find whiteflower goldenbush available, make absolutely sure it comes from a reputable native plant nursery that propagates their own stock rather than wild-collecting. Never, ever dig this plant from the wild – that could push it closer to extinction.

Where Does It Grow?

Whiteflower goldenbush is found exclusively in California, specifically in the desert regions of the southeastern part of the state. It’s adapted to harsh desert conditions and thrives in areas that would challenge most other plants.

Why Grow Whiteflower Goldenbush?

If you can source this plant responsibly, here’s why it might be worth adding to your garden:

  • Ultimate drought tolerance: Once established, this shrub needs virtually no supplemental water
  • Pollinator magnet: The fall flowers attract native bees, butterflies, and other pollinators when few other plants are blooming
  • Low maintenance: Requires minimal care once established
  • Conservation value: Growing it helps preserve genetic diversity of this rare species
  • Unique beauty: The silvery foliage and golden fall flowers create an eye-catching combination

Perfect Garden Settings

Whiteflower goldenbush is ideal for:

  • Desert and xeriscape gardens
  • Native plant collections
  • Rock gardens with excellent drainage
  • Water-wise landscapes in appropriate climate zones
  • Conservation gardens focused on rare species

Growing Conditions and Care

This desert native is surprisingly easy to grow – if you can recreate its preferred conditions:

Climate: Hardy in USDA zones 9-11, specifically in desert climates

Sun and Soil: Needs full sun and extremely well-draining soil. Sandy or rocky soils are perfect; heavy clay will likely kill it. If your soil holds water, consider growing it in a raised bed or large container.

Water: Here’s where many people go wrong – this plant HATES being overwatered. Water regularly the first year to help establish roots, then cut back dramatically. Mature plants may need supplemental water only during extreme drought.

Maintenance: Minimal pruning needed. You can lightly trim after flowering to maintain shape, but don’t go overboard.

The Bottom Line

Whiteflower goldenbush represents both an opportunity and a responsibility. If you live in an appropriate climate and can source plants ethically, growing this rare native can contribute to conservation efforts while adding unique beauty to your garden. However, the emphasis must be on responsible sourcing – this plant’s survival may depend on gardeners who are willing to be part of the solution rather than part of the problem.

Can’t find responsibly sourced whiteflower goldenbush? Consider other California native goldenbushes like rubber rabbitbrush (Ericameria nauseosa) or white-stem goldenbush (Ericameria albida), which offer similar aesthetic appeal without the conservation concerns.

Whiteflower Goldenbush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Ericameria Nutt. - goldenbush

Species

Ericameria gilmanii (S.F. Blake) G.L. Nesom - whiteflower goldenbush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA