North America Native Plant

White Vervain

Botanical name: Verbena urticifolia

USDA symbol: VEUR

Life cycle: perennial

Habit: forb

Native status: Native to Canada âš˜ Native to the lower 48 states  

White Vervain: A Quietly Beautiful Native Perennial for Your Garden If you’re looking for a native plant that doesn’t demand attention but quietly supports wildlife while adding subtle elegance to your garden, white vervain (Verbena urticifolia) might be just what you need. This unassuming perennial is like the dependable friend ...

White Vervain: A Quietly Beautiful Native Perennial for Your Garden

If you’re looking for a native plant that doesn’t demand attention but quietly supports wildlife while adding subtle elegance to your garden, white vervain (Verbena urticifolia) might be just what you need. This unassuming perennial is like the dependable friend who’s always there when you need them—reliable, adaptable, and more valuable than you might initially realize.

What Is White Vervain?

White vervain is a native North American perennial that belongs to the verbena family. As a forb (a non-woody flowering plant), it produces tall, slender spikes of tiny white flowers that create an almost ethereal presence in the garden. Don’t expect bold, showy blooms—this plant’s beauty lies in its delicate, branching flower clusters that seem to float above the foliage.

Growing 3 to 5 feet tall, white vervain has a somewhat lanky appearance that works beautifully in naturalized settings and informal garden designs. Its small flowers may not stop traffic, but they’re magnets for pollinators and provide important food sources for wildlife.

Where White Vervain Calls Home

This adaptable native has an impressive geographic range, naturally occurring across most of the United States and into southeastern Canada. You’ll find it thriving from Maine down to Florida and from the Atlantic coast west through the Great Plains, including states like Alabama, Arkansas, Connecticut, Illinois, Kansas, Minnesota, North Carolina, Oklahoma, Texas, and many others.

Why Grow White Vervain?

While white vervain might not win any beauty contests, it earns its place in the garden through sheer usefulness and ecological value:

  • Wildlife magnet: Large animals like deer rely on white vervain for 5-10% of their diet, making it an important food source
  • Pollinator support: The small white flowers attract butterflies, bees, and other beneficial insects throughout the blooming season
  • Low maintenance: Once established, this tough perennial requires minimal care
  • Adaptable: Grows successfully in both wetland and upland conditions
  • Native credentials: Supporting local ecosystems by choosing native plants

Perfect Garden Spots for White Vervain

White vervain shines brightest when used in:

  • Prairie and meadow gardens
  • Naturalized landscapes
  • Pollinator gardens
  • Cottage-style gardens
  • Background plantings
  • Wildlife habitat gardens

Its subtle appearance makes it an excellent supporting player rather than a star performer. Use it to fill in gaps, provide texture, and create habitat while letting showier plants take center stage.

Growing Conditions and Care

One of white vervain’s best qualities is its easygoing nature. This plant adapts to a wide range of conditions, which explains its broad natural distribution.

Hardiness: Thrives in USDA zones 3-9, making it suitable for most of the continental United States.

Light requirements: Prefers full sun but tolerates partial shade reasonably well.

Soil preferences: Adaptable to various soil types, from moist to moderately dry conditions. Its facultative wetland status means it’s equally happy in damp spots or well-drained areas.

Water needs: Drought tolerant once established, though it appreciates consistent moisture during its first growing season.

Planting and Maintenance Tips

Growing white vervain successfully is refreshingly straightforward:

  • Planting: Start from seed in spring or fall, or transplant nursery-grown plants in spring
  • Spacing: Allow 2-3 feet between plants for good air circulation
  • Watering: Water regularly the first year, then let nature take over
  • Deadheading: Cut back flower spikes after blooming if you want to prevent self-seeding
  • Self-seeding: This plant readily self-seeds, which can be a blessing or a curse depending on your garden goals

The main maintenance consideration with white vervain is managing its enthusiastic self-seeding habit. If you want to keep it contained, deadhead the spent flowers before seeds form. If you’re creating a naturalized area, let it do its thing—you’ll have a self-sustaining population in no time.

Is White Vervain Right for Your Garden?

White vervain isn’t the right choice if you’re looking for bold color or dramatic focal points. However, if you value ecological function, low maintenance, and subtle beauty, this native perennial deserves serious consideration. It’s particularly valuable for gardeners interested in supporting local wildlife and creating sustainable landscapes that work with nature rather than against it.

Think of white vervain as the garden equivalent of a good pair of jeans—not flashy, but dependable, versatile, and surprisingly useful in more situations than you’d expect. For native plant enthusiasts and wildlife gardeners, it’s a quiet champion that delivers consistent value year after year.

Wildlife Status

Want to attract wildlife or keep hungry critters away from your garden? Understanding the relationship between plants and wildlife is key. While plant tags may indicate deer and rabbit resistance, they don't tell the full story. Every gardener has experienced the disappointment of purchasing "deer-resistant" plants only to find them nibbled to the ground!

The extent to which plants are resistant to animal browsing is a matter of degree. Likewise, the extent to which a plant attracts wanted visitors also varies. Whether you want a garden full or free of wildlife, learning about interactions between a plant and wild animals can help you make smarter choices for the garden you desire.

As shown below Shrubby Indian Mallow isn't a large food source for animals or birds. You can confidently add this plant to your garden and rest assured knowing it's unlikely to be devoured by four-legged visitors.

Small animals

not a food source

not a source of cover

Large animals

5-10% of diet

Infrequently used as cover

Terrestrial birds

not a food source

not a source of cover

Water birds

not a food source

not a source of cover

Sources:

Gee, K.L., M.D. Porter, S. Demarais, F.C. Bryant, and G.V. Vreede. 1994. White-tailed deer: Their foods and management in the Cross Timbers. Ardmore.

White Vervain

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Verbena L. - vervain

Species

Verbena urticifolia L. - white vervain

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA