North America Native Plant

Vervain

Botanical name: Verbena ×goodmanii

USDA symbol: VEGO2

Life cycle: annual

Habit: forb

Native status: Native to the lower 48 states  

Vervain (Verbena ×goodmanii): A Lesser-Known Native Hybrid Worth Knowing If you’re looking to expand your native plant palette beyond the usual suspects, you might want to get acquainted with Verbena ×goodmanii, commonly known as vervain. This native hybrid is one of those plants that doesn’t get much spotlight, but that ...

Vervain (Verbena ×goodmanii): A Lesser-Known Native Hybrid Worth Knowing

If you’re looking to expand your native plant palette beyond the usual suspects, you might want to get acquainted with Verbena ×goodmanii, commonly known as vervain. This native hybrid is one of those plants that doesn’t get much spotlight, but that doesn’t mean it lacks charm or value in the right garden setting.

What Makes This Vervain Special

Verbena ×goodmanii is what botanists call a forb—essentially a non-woody plant that puts its energy into leaves and flowers rather than building up a woody stem. The little × in its scientific name is your clue that this is a hybrid, meaning it’s the result of two different verbena species getting together and creating something new. Think of it as nature’s own plant matchmaking!

This vervain has the interesting characteristic of being both annual and perennial, which means depending on your climate and growing conditions, it might stick around for just one season or come back year after year. It’s like getting a plant with a flexible commitment level.

Where You’ll Find This Native

Verbena ×goodmanii calls the South-Central United States home, naturally occurring in Alabama, Arkansas, Louisiana, Oklahoma, and Texas. If you live in these states, you’re dealing with a true local native that evolved alongside your regional ecosystem.

Should You Plant This Vervain?

Here’s where things get a bit tricky—and honestly refreshing in our age of plant information overload. Verbena ×goodmanii is something of a botanical mystery when it comes to detailed growing information. While we know it’s a legitimate native species, specific details about its garden performance, exact growing requirements, and availability are surprisingly scarce.

This could mean a couple of things:

  • It’s either quite rare in cultivation
  • It’s so regionally specific that detailed growing guides haven’t made it into mainstream gardening resources
  • It might be challenging to distinguish from other verbena species in the trade

What We Do Know About Growing Conditions

While specific care instructions for Verbena ×goodmanii are elusive, we can make some educated guesses based on its native range and plant family. Most verbenas from this region tend to prefer:

  • Full sun to partial shade
  • Well-draining soil
  • Moderate water once established
  • Tolerance for heat and humidity

However, since this is a hybrid species with limited cultivation information, your best bet would be to contact local native plant societies or botanical gardens in the states where it naturally occurs.

The Bottom Line for Gardeners

Verbena ×goodmanii represents one of those intriguing native plants that reminds us there’s still so much to discover and understand about our regional flora. If you’re in its native range and happen to come across this species at a reputable native plant sale or through a local botanist, it could be an interesting addition to a naturalistic garden or native plant collection.

Just remember that with lesser-known species like this, you’re essentially becoming a gardening pioneer. You’ll need to observe how it behaves in your specific conditions and be prepared to experiment a bit with placement and care.

For most gardeners seeking reliable native verbenas, you might want to consider better-documented species like blue vervain (Verbena hastata) or Brazilian vervain (Verbena brasiliensis) if they’re native to your area. But if you’re the type who loves garden mysteries and supporting lesser-known natives, Verbena ×goodmanii might just be your cup of tea.

Finding This Plant

Given the limited information available, your best resources for finding and learning more about Verbena ×goodmanii would be:

  • Local native plant societies in Alabama, Arkansas, Louisiana, Oklahoma, or Texas
  • Regional botanical gardens and herbaria
  • University extension programs in its native states
  • Specialized native plant nurseries that focus on regional species

Sometimes the most rewarding garden additions are the ones that require a little detective work. Who knows? You might just become the go-to expert on this understudied native hybrid.

Vervain

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Verbena L. - vervain

Species

Verbena ×goodmanii Moldenke [halei × stricta] - vervain

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA