North America Native Plant

Veronicaleaf Brickellbush

Botanical name: Brickellia veronicifolia var. veronicifolia

USDA symbol: BRVEV

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Synonyms: Eupatorium veronicifolium Kunth (EUVE3)   

Veronicaleaf Brickellbush: A Compact Native Shrub for Southwest Gardens If you’re looking to add authentic southwestern character to your garden while supporting local ecosystems, the veronicaleaf brickellbush might just be the unsung hero your landscape needs. This compact native shrub brings subtle beauty and ecological value to gardens across its ...

Veronicaleaf Brickellbush: A Compact Native Shrub for Southwest Gardens

If you’re looking to add authentic southwestern character to your garden while supporting local ecosystems, the veronicaleaf brickellbush might just be the unsung hero your landscape needs. This compact native shrub brings subtle beauty and ecological value to gardens across its native range.

What is Veronicaleaf Brickellbush?

Scientifically known as Brickellia veronicifolia var. veronicifolia, the veronicaleaf brickellbush is a charming perennial shrub that stays refreshingly manageable in size. Unlike some southwestern natives that can take over your yard, this little gem typically stays under 1.5 feet tall and never exceeds 3 feet at maturity. It’s the perfect choice for gardeners who want native plants without the commitment to massive specimens.

The plant gets its common name from its narrow, veronica-like leaves, and it belongs to the diverse Brickellia genus, which includes numerous native species throughout North America. You might also encounter it listed under its synonym, Eupatorium veronicifolium, in older botanical references.

Where Does It Come From?

This native beauty calls New Mexico home, where it has adapted perfectly to the state’s unique growing conditions. As a plant native to the lower 48 states, it represents authentic regional flora that has co-evolved with local wildlife and climate patterns over thousands of years.

Why Choose Veronicaleaf Brickellbush for Your Garden?

There are several compelling reasons to consider this native shrub:

  • Manageable size: Its compact growth habit makes it perfect for smaller gardens or as an understory plant
  • Native authenticity: Supporting true regional flora helps preserve local plant communities
  • Low maintenance potential: As a native plant, it’s naturally adapted to local conditions
  • Pollinator support: Like other Brickellia species, it likely provides nectar and habitat for native pollinators

Best Uses in Your Landscape

The veronicaleaf brickellbush works wonderfully in several garden settings:

  • Native plant gardens: Perfect for authentic southwestern landscapes
  • Xerophytic gardens: Ideal for water-wise gardening approaches
  • Naturalistic plantings: Great for creating habitat-focused garden areas
  • Border plantings: Its compact size makes it excellent for garden edges

Growing Conditions and Care

While specific growing requirements for this variety aren’t extensively documented, we can draw from what we know about related Brickellia species and its New Mexico origins:

  • Sunlight: Likely prefers full sun to partial shade
  • Soil: Probably thrives in well-draining soils typical of southwestern regions
  • Water: Once established, should be quite drought-tolerant
  • Hardiness: Based on its New Mexico distribution, likely suitable for USDA zones 7-9

Planting and Care Tips

Since specific cultivation information for this variety is limited, here are some general guidelines based on its native habitat and related species:

  • Plant in spring or fall when temperatures are moderate
  • Ensure excellent drainage to prevent root rot
  • Water regularly the first year to establish roots, then reduce frequency
  • Avoid overwatering once established—this is a plant that appreciates the tough love approach
  • Consider grouping with other New Mexico natives for a cohesive look

A Word of Caution About Sourcing

Because detailed information about this specific variety is somewhat limited in cultivation literature, sourcing plants or seeds might require connecting with specialty native plant nurseries or botanical institutions. Always choose responsibly sourced material to protect wild populations.

The Bottom Line

The veronicaleaf brickellbush offers gardeners an opportunity to grow an authentic piece of New Mexico’s natural heritage. While it may not be the showiest plant in your garden, its compact size, native status, and potential wildlife benefits make it a worthy addition to southwestern native plant collections. Just remember that patience might be required in sourcing this particular variety, but the reward of growing a true regional native makes the effort worthwhile.

If you’re passionate about supporting local ecosystems and preserving regional plant diversity, the veronicaleaf brickellbush deserves a spot on your wishlist—even if it takes a bit of hunting to find one for your garden.

Veronicaleaf Brickellbush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Brickellia Elliott - brickellbush

Species

Brickellia veronicifolia (Kunth) A. Gray - veronicaleaf brickellbush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA