North America Native Plant

Velvetleaf Soldierbush

Botanical name: Heliotropium foertherianum

USDA symbol: HEFO11

Life cycle: perennial

Habit: tree

Native status: Non-native, reproduces and persists in the wild in Hawaii âš˜ Native to Pacific Basin excluding Hawaii  

Synonyms: Messerschmidia argentea (L. f.) I.M. Johnst. (MEAR10)  âš˜  Tournefortia argentea L. f. (TOAR2)   

Velvetleaf Soldierbush: A Tropical Coastal Tree for Warm Climate Gardens Meet the velvetleaf soldierbush (Heliotropium foertherianum), a distinctive tropical tree that’s been making its mark in Pacific island landscapes. Also known as tree heliotrope or rirs in Palau, this perennial woody plant brings a unique silvery presence to coastal gardens ...

Velvetleaf Soldierbush: A Tropical Coastal Tree for Warm Climate Gardens

Meet the velvetleaf soldierbush (Heliotropium foertherianum), a distinctive tropical tree that’s been making its mark in Pacific island landscapes. Also known as tree heliotrope or rirs in Palau, this perennial woody plant brings a unique silvery presence to coastal gardens in the warmest climates.

What Is Velvetleaf Soldierbush?

Don’t let the name fool you – this isn’t actually a bush! Velvetleaf soldierbush is a true tree that typically grows 13-16 feet tall or more, developing a single trunk and an attractive rounded canopy. You might also see it listed under its former scientific names, Messerschmidia argentea or Tournefortia argentea, but Heliotropium foertherianum is the current accepted botanical name.

Native Status and Geographic Distribution

Here’s where things get interesting from a native gardening perspective. While velvetleaf soldierbush is native to various Pacific Basin islands, it’s considered non-native in Hawaii, where it has naturalized and reproduces on its own. You’ll currently find it growing in Hawaii, Guam, Palau, and other U.S. Pacific territories.

Should You Plant Velvetleaf Soldierbush?

This tree occupies a bit of a gray area for native plant enthusiasts. While it’s not listed as invasive or noxious, it is non-native to some areas where it’s commonly planted, particularly Hawaii. If you’re committed to strictly native gardening, you’ll want to research native alternatives for your specific location.

That said, velvetleaf soldierbush does offer some appealing qualities:

  • Exceptional salt tolerance for coastal locations
  • Drought tolerance once established
  • Attractive silvery-green foliage
  • Small white flowers that attract butterflies and other pollinators
  • Useful as a windbreak or specimen tree

Garden Design and Landscape Role

Velvetleaf soldierbush shines in coastal and tropical landscape settings. Its salt tolerance makes it particularly valuable for seaside properties where many plants struggle. Consider using it as:

  • A specimen tree in tropical or subtropical gardens
  • Part of a windbreak planting near the coast
  • An element in xerophytic (drought-tolerant) garden designs
  • Coastal restoration projects in appropriate regions

Growing Conditions and Care

If you decide to grow velvetleaf soldierbush, you’ll find it’s refreshingly low-maintenance once established. Here’s what it needs to thrive:

Climate Requirements: This is strictly a warm-climate tree, suitable only for USDA hardiness zones 10-11. It cannot tolerate frost or freezing temperatures.

Sun and Soil: Plant in full sun with well-draining soil. While it’s quite adaptable to different soil types, good drainage is essential to prevent root problems.

Water Needs: Young trees need regular watering to get established, but mature specimens are quite drought-tolerant. In Hawaii, it’s classified as Facultative Upland, meaning it usually grows in non-wetland areas but can handle some moisture.

Planting and Care Tips

Getting your velvetleaf soldierbush off to a good start is pretty straightforward:

  • Plant during the warmer months when growth is most active
  • Protect young trees from strong winds until they’re well-established
  • Water regularly for the first year, then reduce frequency as the tree matures
  • Prune lightly to maintain shape, but avoid heavy pruning which can stress the tree
  • No fertilizer is typically needed in most soils

Wildlife and Pollinator Benefits

While velvetleaf soldierbush may not support the same range of native wildlife as indigenous species, its small white flower clusters do provide nectar for butterflies and other small pollinators. The tree can serve as a habitat element in mixed landscapes, though native species will generally provide more comprehensive ecosystem benefits.

The Bottom Line

Velvetleaf soldierbush is an attractive, low-maintenance option for coastal tropical gardens, especially where salt tolerance is crucial. While it’s not invasive, its non-native status in some areas means you might want to balance its use with native alternatives. If you’re gardening in zones 10-11 and need a tough coastal tree, it’s worth considering – just be sure to source it responsibly and consider what native species might serve similar functions in your specific location.

Wetland Status

The rule of seasoned gardeners and landscapers is to choose the "right plant for the right place" matching plants to their ideal growing conditions, so they'll thrive with less work and fewer inputs. But the simplicity of this catchphrase conceals how tricky plant selection is. While tags list watering requirements, there's more to the story.

Knowing a plant's wetland status can simplify the process by revealing the interaction between plants, water, and soil. Surprisingly, many popular landscape plants are wetland species! And what may be a wetland plant in one area, in another it might thrive in drier conditions. Also, it helps you make smarter gardening choices and grow healthy plants with less care and feeding, saving you time, frustration, and money while producing an attractive garden with greater ecological benefits.

Regions
Status
Moisture Conditions

Hawaii

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Velvetleaf Soldierbush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Boraginaceae Juss. - Borage family

Genus

Heliotropium L. - heliotrope

Species

Heliotropium foertherianum Diane & Hilger - velvetleaf soldierbush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA