North America Native Plant

Velvet Phyllostegia

Botanical name: Phyllostegia velutina

USDA symbol: PHVE8

Life cycle: perennial

Habit: vine

Native status: Native to Hawaii  

Synonyms: Phyllostegia macrophylla (Gaudich.) Benth. var. velutina Sherff (PHMAV)   

Velvet Phyllostegia: A Rare Hawaiian Treasure for Conservation-Minded Gardeners Meet the velvet phyllostegia (Phyllostegia velutina), one of Hawaii’s most precious and imperiled native plants. This delicate perennial herb might not be the flashiest addition to your garden, but for those passionate about conservation and native Hawaiian flora, it represents something ...

Rare plant alert!

Region: United States

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

Velvet Phyllostegia: A Rare Hawaiian Treasure for Conservation-Minded Gardeners

Meet the velvet phyllostegia (Phyllostegia velutina), one of Hawaii’s most precious and imperiled native plants. This delicate perennial herb might not be the flashiest addition to your garden, but for those passionate about conservation and native Hawaiian flora, it represents something truly special – a living piece of Hawaii’s unique botanical heritage that desperately needs our protection.

What Makes Velvet Phyllostegia Special?

Velvet phyllostegia is a member of the mint family, though you won’t find this rare beauty at your local nursery. As a forb herb, it lacks the woody stems of shrubs and trees, instead producing soft, herbaceous growth that emerges from ground-level buds. The velvet in its name comes from the plant’s distinctively soft, fuzzy leaves that have an almost touchable quality.

This perennial produces small, tubular flowers that range from white to pale purple, creating a subtle but charming display. While it may not have the show-stopping blooms of more common garden plants, its quiet beauty and rarity make it a true collector’s treasure.

Where Does It Call Home?

Velvet phyllostegia is found exclusively in Hawaii, making it a true endemic species. This plant grows naturally only in the Hawaiian islands, where it has evolved over thousands of years to thrive in the unique conditions found nowhere else on Earth.

A Plant in Crisis

Here’s where things get serious: velvet phyllostegia is critically imperiled, with a Global Conservation Status of S1. This means there are typically five or fewer known populations, with very few remaining individuals – we’re talking fewer than 1,000 plants left in the wild. In the United States, it’s officially listed as Endangered.

This rarity status is crucial information for any gardener considering this plant. While growing rare natives can be part of conservation efforts, it must be done responsibly.

Should You Grow Velvet Phyllostegia?

The short answer is: only if you can source it responsibly. If you’re passionate about Hawaiian native plants and have access to ethically propagated material (never wild-collected), velvet phyllostegia could be a meaningful addition to a conservation garden. However, this isn’t a plant for casual gardeners – it requires dedication and the right conditions.

Ideal Growing Conditions

Velvet phyllostegia thrives in:

  • Partial to full shade (direct sun can be harmful)
  • Consistently moist, well-draining soil
  • High humidity levels
  • Organic-rich soil that mimics forest floor conditions
  • USDA hardiness zones 10-12 (tropical and subtropical climates only)

Perfect Garden Settings

This plant works best in:

  • Native Hawaiian plant gardens
  • Shade gardens with consistent moisture
  • Conservation landscapes focused on rare species
  • Understory plantings beneath larger native trees

Care Tips for Success

If you’re fortunate enough to grow velvet phyllostegia, treat it with the respect its rarity deserves:

  • Water consistently: Keep soil moist but never waterlogged
  • Provide shade: Morning sun is okay, but protect from harsh afternoon rays
  • Enrich the soil: Add compost and organic matter regularly
  • Monitor closely: Watch for signs of stress and adjust care accordingly
  • Protect from disturbance: Keep foot traffic and garden maintenance to a minimum around the plant

Supporting Conservation

Rather than seeking out this rare plant for your garden, consider supporting conservation efforts that protect velvet phyllostegia in its native habitat. You can also create habitat for other native Hawaiian plants that aren’t as critically endangered, helping to preserve the ecosystem that species like velvet phyllostegia depend on.

The Bottom Line

Velvet phyllostegia represents the delicate balance between our desire to grow beautiful plants and our responsibility to protect rare species. While it’s a fascinating plant with quiet charm, its critically imperiled status means it’s not suitable for most home gardens. If you’re drawn to Hawaiian natives, there are many other less endangered species that can give you that authentic island feel while supporting conservation in a more sustainable way.

Remember: the best way to appreciate rare plants like velvet phyllostegia is often to support their protection in the wild, ensuring future generations can marvel at these botanical treasures in their natural Hawaiian home.

Velvet Phyllostegia

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Lamiaceae Martinov - Mint family

Genus

Phyllostegia Benth. - phyllostegia

Species

Phyllostegia velutina (Sherff) H. St. John - velvet phyllostegia

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA