North America Native Plant

Urena

Botanical name: Urena

USDA symbol: URENA

Life cycle: perennial

Habit: subshrub

Native status: Non-native, reproduces and persists in the wild in Hawaii âš˜ Non-native, reproduces and persists in the wild in the lower 48 states âš˜ It's either native or not native in Pacific Basin excluding Hawaii âš˜ Native to Puerto Rico âš˜ Native to the U.S. Virgin Islands  

Urena: A Tropical Shrub Worth Considering for Warm Climate Gardens If you’re looking for a low-maintenance flowering shrub that thrives in hot, humid climates, urena might just be the plant you’ve been searching for. This perennial shrub brings tropical charm to gardens with its cheerful pink to purple flowers and ...

Urena: A Tropical Shrub Worth Considering for Warm Climate Gardens

If you’re looking for a low-maintenance flowering shrub that thrives in hot, humid climates, urena might just be the plant you’ve been searching for. This perennial shrub brings tropical charm to gardens with its cheerful pink to purple flowers and heart-shaped leaves, though it’s important to understand where it belongs in the native plant landscape.

What Is Urena?

Urena is a multi-stemmed woody shrub that typically grows less than 13-16 feet tall, though it usually stays much smaller in garden settings. As a member of the mallow family, it produces hibiscus-like flowers that bloom throughout the warm season. The plant’s heart-shaped, velvety leaves create an attractive backdrop for the colorful blooms.

Where Does Urena Naturally Grow?

This shrub has an interesting native status story. Urena is truly native to Puerto Rico and the U.S. Virgin Islands, where it belongs as part of the natural ecosystem. However, it has naturalized in several other locations including Florida, Hawaii, Louisiana, and Palau, where it reproduces on its own but isn’t considered part of the original native flora.

Garden Appeal and Landscape Role

Urena brings several appealing qualities to warm climate gardens:

  • Attractive pink to purple flowers that bloom for months
  • Soft, heart-shaped leaves with interesting texture
  • Compact shrub form perfect for informal landscapes
  • Works well as a specimen plant or informal hedge
  • Excellent choice for tropical and subtropical garden themes

Pollinator and Wildlife Benefits

The hibiscus-like flowers are magnets for pollinators, attracting bees, butterflies, and other beneficial insects throughout the blooming season. This makes urena a valuable addition to pollinator gardens in appropriate climates.

Growing Conditions and Care

Urena is remarkably easy to grow in the right climate:

  • Climate: Thrives in USDA zones 9-11
  • Light: Full sun to partial shade
  • Soil: Well-draining soil; adaptable to various soil types
  • Water: Drought tolerant once established
  • Maintenance: Low maintenance; occasional pruning to maintain shape

Planting and Care Tips

Getting urena established is straightforward. Plant in spring after the last frost, giving it space to reach its mature size. Water regularly during the first growing season to help establish roots, then reduce watering as the plant becomes drought tolerant. Pruning can be done in late winter or early spring to maintain desired shape and size.

Should You Plant Urena?

The decision depends on your location and gardening philosophy. If you’re gardening in Puerto Rico or the U.S. Virgin Islands, urena is an excellent native choice that supports local ecosystems. In other warm climate areas where it has naturalized, it can be a reliable, low-maintenance option for informal gardens, though you might want to consider native alternatives first.

For gardeners in Florida, consider native alternatives like firebush (Hamelia patens) or wild coffee (Psychotria nervosa). In Hawaii, native options include naupaka (Scaevola taccada) or Hawaiian hibiscus varieties. These alternatives provide similar garden benefits while supporting local wildlife and ecosystems.

Urena works best in casual, tropical-style gardens rather than formal landscapes. It’s particularly suited for gardeners who want reliable blooms with minimal fuss in hot, humid climates. Just remember that in non-native areas, being a responsible gardener means considering how your plant choices impact local ecosystems.

Urena

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Malvales

Family

Malvaceae Juss. - Mallow family

Genus

Urena L. - urena

Species

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA