North America Native Plant

Sweetscent

Botanical name: Pluchea odorata var. odorata

USDA symbol: PLODO

Life cycle: annual

Habit: subshrub

Native status: Native to the lower 48 states âš˜ Non-native, reproduces and persists in the wild in Pacific Basin excluding Hawaii âš˜ Native to Puerto Rico âš˜ Native to the U.S. Virgin Islands  

Synonyms: Conyza odorata L. (COOD2)  âš˜  Pluchea purpurascens (Sw.) DC. (PLPU2)   

Sweetscent: A Native Wildflower That Deserves a Spot in Your Garden If you’re looking to add some authentic American charm to your landscape, sweetscent (Pluchea odorata var. odorata) might just be the unsung hero your garden needs. This native wildflower brings a subtle beauty and ecological value that many gardeners ...

Sweetscent: A Native Wildflower That Deserves a Spot in Your Garden

If you’re looking to add some authentic American charm to your landscape, sweetscent (Pluchea odorata var. odorata) might just be the unsung hero your garden needs. This native wildflower brings a subtle beauty and ecological value that many gardeners overlook, but once you get to know it, you’ll wonder why it isn’t more popular.

What Exactly is Sweetscent?

Sweetscent is a herbaceous perennial that can also behave as an annual, depending on your growing conditions. Don’t let the scientific name intimidate you – this is simply a lovely native forb that grows as a non-woody plant, meaning it stays soft and green rather than developing bark or thick stems like shrubs or trees.

You might occasionally see this plant listed under its old names, Conyza odorata or Pluchea purpurascens, but they’re all referring to the same charming wildflower.

Where Does Sweetscent Call Home?

Here’s the exciting part – sweetscent is native to a huge swath of the United States! You’ll find it naturally occurring across 22 states, from Alabama and Arizona in the south, stretching up to Kansas and Maryland, and extending to territories like Puerto Rico and the U.S. Virgin Islands. It has also been introduced to some Pacific regions, where it’s established itself quite well.

What Does Sweetscent Look Like?

Sweetscent is a medium-textured plant that can reach nearly 5 feet tall at maturity, creating a lovely upright presence in the garden. Here’s what to expect:

  • Flowers: Small purple blooms that appear during summer
  • Foliage: Fresh green leaves with a medium texture
  • Growth habit: Erect, single-crowned form
  • Height: Up to 4.9 feet tall
  • Growth rate: Moderate – not too fast, not too slow

While the flowers aren’t showstoppers, they have a quiet elegance that works beautifully in naturalistic plantings. The plant maintains its green foliage through summer with moderate porosity, becoming more open in winter.

Why Grow Sweetscent in Your Garden?

This native plant brings several benefits to your landscape:

  • True native credentials: Supporting local ecosystems by growing plants that evolved in your region
  • Low maintenance: Once established, it has moderate drought tolerance and low fertility requirements
  • Naturalistic beauty: Perfect for wildflower meadows, prairie gardens, or native plant borders
  • Adaptable: Works well in various soil types and growing conditions

Growing Conditions and Care

Sweetscent is refreshingly easy-going when it comes to growing conditions. Here’s what it prefers:

Soil Requirements

  • Fine to medium textured soils (avoid very coarse, sandy soils)
  • pH range: 4.5 to 7.0 (quite adaptable!)
  • Medium calcium carbonate tolerance
  • Low salinity tolerance

Climate and Hardiness

  • Tolerates temperatures down to -13°F
  • Needs at least 140 frost-free days
  • Annual precipitation: 10-40 inches
  • Moderate drought tolerance once established

Light and Exposure

Sweetscent is quite particular about one thing – it doesn’t tolerate shade well. Plant it in full sun locations for best results. It also has medium fire tolerance, making it suitable for areas prone to wildfires.

Planting and Propagation

Getting sweetscent established in your garden is straightforward:

  • Seeds: The most common method – plant during appropriate seasons for your area
  • Container plants: Available through native plant nurseries
  • Bare root: Another viable option for establishment

The plant produces seeds from summer through fall, and these seeds persist well, giving you potential for natural reseeding. Plant spacing should be about 700-1200 plants per acre if you’re doing a large-scale planting.

Garden Design Ideas

Sweetscent shines in:

  • Native plant gardens: Mixed with other regional natives
  • Wildflower meadows: Adds height and structure
  • Prairie restorations: Excellent for naturalistic landscapes
  • Rain gardens: Though specific wetland tolerance is unknown, it adapts to various moisture levels

Is Sweetscent Right for Your Garden?

Sweetscent is an excellent choice if you:

  • Want to support native ecosystems
  • Prefer low-maintenance plants
  • Have full sun areas to fill
  • Enjoy naturalistic garden styles
  • Live within its native range

However, you might want to consider alternatives if you:

  • Need plants for shady areas
  • Prefer flashy, showy flowers
  • Want plants that spread aggressively to fill space quickly

Final Thoughts

Sweetscent may not win any beauty contests, but it embodies the quiet strength and ecological value that make native plants so special. In a world where gardens often feature plants from everywhere except where we live, sweetscent offers a chance to create landscapes that truly belong to their place.

Whether you’re starting a native plant garden or looking to add authentic regional character to your existing landscape, sweetscent delivers reliable performance with minimal fuss. Sometimes the best garden plants are the ones that simply do their job well while supporting the web of life around them – and sweetscent does exactly that.

How

Sweetscent

Grows

Growing season

Summer

Lifespan

Short

Growth form & shape

Single Crown and Erect

Growth rate

Moderate

Height at 20 years
Maximum height

4.9

Foliage color

Green

Summer foliage density

Moderate

Winter foliage density

Porous

Foliage retention

No

Flowering

No

Flower color

Purple

Fruit/seeds

No

Fruit/seed color
Allelopath

No

Nitrogen fixing

Low

Toxic

None

C:N Ratio
Fire Resistant

No

Foliage Texture

Medium

Low-growing Grass

No

Resproutability

No

Coppice Ability

No

Bloat

None

Sweetscent

Growing Conditions

Adapted to Coarse Soil

No

Adapted to Medium Soil

Yes

Adapted to Fine Soil

Yes

Anaerobic tolerance

Low

CaCO₃ tolerance

Medium

Cold Stratification

No

Drought tolerance

Medium

Nutrient requirement

Low

Fire tolerance

Medium

Frost-free days minimum

140

Hedge tolerance

None

Moisture requirement

Medium

pH range

4.5 to 7.0

Plants per acre

700 to 1200

Precipitation range (in)

10 to 40

Min root depth (in)

14

Salt tolerance

Low

Shade tolerance

Intolerant

Min temperature (F)

-13

Cultivating

Sweetscent

Flowering season

Indeterminate

Commercial availability

Routinely Available

Fruit/seed abundance

Medium

Fruit/seed season

Summer to Fall

Fruit/seed persistence

Yes

Propagated by bare root

Yes

Propagated by bulb

No

Propagated by container

Yes

Propagated by corm

No

Propagated by cuttings

No

Propagated by seed

Yes

Propagated by sod

No

Propagated by sprigs

No

Propagated by tubers

No

Seed per pound
Seed spread rate

Slow

Seedling vigor

Medium

Small grain

No

Vegetative spread rate

None

Sweetscent

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Pluchea Cass. - camphorweed

Species

Pluchea odorata (L.) Cass. - sweetscent

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA