North America Native Plant

Sweetscent

Botanical name: Pluchea odorata

USDA symbol: PLOD

Life cycle: annual

Habit: subshrub

Native status: Non-native, reproduces and persists in the wild in Canada âš˜ Native to the lower 48 states âš˜ Native to Navassa Island âš˜ Non-native, reproduces and persists in the wild in Pacific Basin excluding Hawaii âš˜ Native to Puerto Rico âš˜ Native to the U.S. Virgin Islands  

Sweetscent: The Aromatic Wetland Wonder for Your Garden Meet sweetscent (Pluchea odorata), a delightfully fragrant herb that’s making waves in wetland gardening circles. This unassuming annual and perennial forb might not win any beauty contests, but it has a secret weapon: an irresistible sweet fragrance that gives it its charming ...

Sweetscent: The Aromatic Wetland Wonder for Your Garden

Meet sweetscent (Pluchea odorata), a delightfully fragrant herb that’s making waves in wetland gardening circles. This unassuming annual and perennial forb might not win any beauty contests, but it has a secret weapon: an irresistible sweet fragrance that gives it its charming common name.

What Exactly Is Sweetscent?

Sweetscent is a vascular forb herb that lacks significant woody tissue, making it soft and herbaceous rather than shrubby. As both an annual and perennial plant (depending on growing conditions), it produces clusters of small pink to purple composite flowers that may look modest but pack a punch when it comes to attracting pollinators.

Where Does Sweetscent Call Home?

The native status of sweetscent is quite complex and fascinating. This adaptable plant is native to the southeastern United States, Puerto Rico, U.S. Virgin Islands, and Navassa Island. However, it has also established itself as a non-native species in Canada and the Pacific Basin (excluding Hawaii), where it reproduces spontaneously and persists in the wild.

You’ll find sweetscent growing across an impressively wide range, including Alabama, Arizona, Arkansas, California, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Virginia, and various U.S. territories.

A Wetland Lover Through and Through

Here’s where sweetscent gets really interesting from a gardening perspective. This plant is classified as Facultative Wetland across most regions, meaning it usually occurs in wetlands but can occasionally pop up in drier areas. In the Northcentral and Northeast regions, it’s even classified as Obligate Wetland, almost always requiring wetland conditions to thrive.

What does this mean for your garden? If you have a wet, boggy area that other plants struggle with, sweetscent might be your new best friend!

Garden Role and Landscape Applications

Sweetscent typically grows 3-6 feet tall and works wonderfully in:

  • Rain gardens and bioswales
  • Wetland restoration projects
  • Bog gardens
  • Native plant gardens (where native)
  • Naturalized wetland areas

Its role isn’t as a showstopper centerpiece, but rather as a reliable supporting player that adds fragrance, pollinator appeal, and helps with water management in challenging wet sites.

Growing Conditions and Care

Sweetscent thrives in USDA hardiness zones 8-11 and prefers:

  • Moist to wet soils (it can even tolerate periodic flooding)
  • Full sun to partial shade
  • Rich, organic soils
  • Consistent moisture

The good news? This is one low-maintenance plant once established in the right conditions. It self-seeds readily, so you may find new plants appearing naturally in suitable spots around your garden.

Pollinator and Wildlife Appeal

While specific wildlife benefits aren’t well-documented, sweetscent’s nectar-rich flowers are known to attract butterflies, bees, and other beneficial pollinators. Its seeds likely provide food for birds, and its dense growth can offer shelter for small wildlife in wetland areas.

Should You Plant Sweetscent?

The decision depends largely on your location and garden goals. If you live in an area where sweetscent is native (southeastern U.S., Puerto Rico, U.S. Virgin Islands), it can be an excellent choice for wet areas in your landscape. Its aromatic qualities and pollinator benefits make it a worthy addition to native plant gardens.

However, if you’re in a region where it’s not native, consider exploring local native alternatives first. Many regions have their own wonderful native wetland plants that can provide similar benefits while supporting local ecosystems.

If you do choose to grow sweetscent in non-native areas, be mindful of its self-seeding nature and monitor its spread to ensure it doesn’t escape cultivation.

The Bottom Line

Sweetscent may not be the flashiest plant in the garden center, but for the right gardener with the right conditions, it offers a unique combination of fragrance, pollinator appeal, and problem-solving abilities for challenging wet sites. Whether you’re restoring a wetland area or simply trying to make the most of that boggy corner of your yard, this aromatic herb deserves consideration – just make sure it’s appropriate for your region first!

Wetland Status

The rule of seasoned gardeners and landscapers is to choose the "right plant for the right place" matching plants to their ideal growing conditions, so they'll thrive with less work and fewer inputs. But the simplicity of this catchphrase conceals how tricky plant selection is. While tags list watering requirements, there's more to the story.

Knowing a plant's wetland status can simplify the process by revealing the interaction between plants, water, and soil. Surprisingly, many popular landscape plants are wetland species! And what may be a wetland plant in one area, in another it might thrive in drier conditions. Also, it helps you make smarter gardening choices and grow healthy plants with less care and feeding, saving you time, frustration, and money while producing an attractive garden with greater ecological benefits.

Regions
Status
Moisture Conditions

Arid West

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Atlantic and Gulf Coastal Plain

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Caribbean

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Eastern Mountains and Piedmont

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Great Plains

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Midwest

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Northcentral & Northeast

OBL

Obligate Wetland - Plants with this status almost always occurs in wetlands

Western Mountains, Valleys, and Coast

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Sweetscent

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Pluchea Cass. - camphorweed

Species

Pluchea odorata (L.) Cass. - sweetscent

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA