North America Native Plant

Spoonleaf Purple Everlasting

Botanical name: Gamochaeta purpurea

USDA symbol: GAPU3

Life cycle: annual

Habit: forb

Native status: Native to Canada âš˜ Non-native, reproduces and persists in the wild in Hawaii âš˜ Native to the lower 48 states âš˜ Non-native, reproduces and persists in the wild in Pacific Basin excluding Hawaii  

Synonyms: Gnaphalium purpureum L. (GNPU2)   

Spoonleaf Purple Everlasting: A Humble Native Wildflower Worth Knowing Meet spoonleaf purple everlasting (Gamochaeta purpurea), a modest little wildflower that might not win any beauty contests but has earned its place in North American ecosystems for centuries. Also known as cudweed or purple cudweed, this unassuming annual or biennial forb ...

Spoonleaf Purple Everlasting: A Humble Native Wildflower Worth Knowing

Meet spoonleaf purple everlasting (Gamochaeta purpurea), a modest little wildflower that might not win any beauty contests but has earned its place in North American ecosystems for centuries. Also known as cudweed or purple cudweed, this unassuming annual or biennial forb is one of those plants that many gardeners overlook—but perhaps shouldn’t.

What Is Spoonleaf Purple Everlasting?

Spoonleaf purple everlasting is a small herbaceous plant that belongs to the aster family. As a forb, it lacks significant woody tissue and produces soft, leafy growth that dies back each year. This little survivor can complete its life cycle in one year (annual) or take two years to flower and set seed (biennial), adapting to local conditions as needed.

The plant gets its spoonleaf name from its distinctive foliage—small, spatula-shaped leaves that are often covered in a soft, woolly coating. The purple everlasting part refers to its tiny flower heads that have a subtle purplish tinge and papery texture that persists long after blooming.

Where Does It Grow?

This adaptable native has an impressively wide distribution across North America. You’ll find spoonleaf purple everlasting growing naturally throughout most of the United States, from Alabama to Wisconsin, and from California to Maine. It’s also native to parts of Canada. The plant has been introduced to Hawaii and some Pacific Basin areas, where it has naturalized successfully.

Its wetland status varies by region, but generally speaking, this plant prefers upland areas and rarely grows in consistently wet conditions. In most regions, it’s classified as Facultative Upland or Obligate Upland, meaning it thrives in well-drained soils.

Should You Plant Spoonleaf Purple Everlasting?

Here’s where things get interesting. Spoonleaf purple everlasting isn’t going to be the star of your flower border, but it has some compelling qualities that make it worth considering for the right garden situations.

The Case for Growing It

  • True native credentials: As a plant native to most of North America, it supports local ecosystems in ways that non-native plants simply can’t match
  • Wildlife value: While not a major food source, it does provide some nutrition for large animals (5-10% of diet) and small mammals (2-5% of diet)
  • Pollinator support: The small flowers attract beneficial insects and tiny pollinators that larger, showier flowers might miss
  • Low maintenance: Once established, it requires virtually no care and readily self-seeds
  • Adaptable: Thrives in various soil types and growing conditions

When You Might Skip It

  • Formal gardens: Its weedy appearance doesn’t suit manicured landscapes
  • Limited space: If you’re working with a small area, you might prefer more impactful natives
  • Aggressive spreading concerns: As a self-seeding annual/biennial, it can pop up unexpectedly

Growing Spoonleaf Purple Everlasting

Ideal Growing Conditions

This tough little plant is refreshingly undemanding. It adapts to a wide range of USDA hardiness zones (approximately zones 3-10) and growing conditions, including:

  • Light: Full sun to partial shade
  • Soil: Various soil types, but prefers well-drained conditions
  • Water: Drought tolerant once established
  • pH: Adaptable to different soil pH levels

Best Garden Uses

Consider spoonleaf purple everlasting for:

  • Wildlife gardens and native plant meadows
  • Naturalized areas where a wild look is desired
  • Disturbed sites that need stabilization
  • Mixed native plantings where it can blend with more prominent species
  • Areas where you want to support small pollinators and beneficial insects

Planting and Care Tips

Growing spoonleaf purple everlasting is wonderfully straightforward:

  • Seeding: Direct seed in fall or early spring when temperatures are cool
  • Spacing: Don’t worry too much about precise spacing—this plant will find its own way
  • Watering: Water during establishment, then let nature take over
  • Maintenance: Minimal to none required; let it self-seed for continuous populations
  • Companion plants: Pairs well with other native wildflowers and grasses

The Bottom Line

Spoonleaf purple everlasting may not be the most glamorous native plant, but it’s an honest, hardworking member of North American plant communities. If you’re creating a naturalized area, establishing a wildlife habitat, or simply want to support local ecosystems with minimal effort, this humble wildflower deserves consideration.

Think of it as the reliable friend of the plant world—not flashy, but always there when you need it, quietly doing its job and asking for nothing in return. In a garden world often focused on showstoppers, sometimes the supporting cast members are exactly what we need.

Wildlife Status

Want to attract wildlife or keep hungry critters away from your garden? Understanding the relationship between plants and wildlife is key. While plant tags may indicate deer and rabbit resistance, they don't tell the full story. Every gardener has experienced the disappointment of purchasing "deer-resistant" plants only to find them nibbled to the ground!

The extent to which plants are resistant to animal browsing is a matter of degree. Likewise, the extent to which a plant attracts wanted visitors also varies. Whether you want a garden full or free of wildlife, learning about interactions between a plant and wild animals can help you make smarter choices for the garden you desire.

As shown below Shrubby Indian Mallow isn't a large food source for animals or birds. You can confidently add this plant to your garden and rest assured knowing it's unlikely to be devoured by four-legged visitors.

Small animals

2-5% of diet

Sparsely used as cover

Large animals

5-10% of diet

Infrequently used as cover

Terrestrial birds

not a food source

not a source of cover

Water birds

not a food source

not a source of cover

Sources:

Miller, J.H., and K.V. Miller. 1999. Forest plants of the southeast and their wildlife uses. Southern Weed Science Society.

Spoonleaf Purple Everlasting

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Gamochaeta Weddell - everlasting

Species

Gamochaeta purpurea (L.) Cabrera - spoonleaf purple everlasting

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA