North America Native Plant

Southwestern Rabbitbrush

Botanical name: Chrysothamnus pulchellus

USDA symbol: CHPU4

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Synonyms: Chrysothamnus pulchellus (A. Gray) Greene ssp. elatior (Standl.) H.M. Hall & Clem. (CHPUE)  âš˜  Ericameria pulchella (A. Gray) L.C. Anderson (ERPU19)  âš˜  Ericameria pulchella (A. Gray) L.C. Anderson var. elatior (Standl.) L.C. Anderson (ERPUE3)   

Southwestern Rabbitbrush: A Hardy Native Shrub for Water-Wise Gardens If you’re looking for a tough, drought-tolerant native shrub that brings late-season color to your landscape, southwestern rabbitbrush (Chrysothamnus pulchellus) might just be your new best friend. This unassuming little powerhouse proves that you don’t need to sacrifice beauty for resilience ...

Southwestern Rabbitbrush: A Hardy Native Shrub for Water-Wise Gardens

If you’re looking for a tough, drought-tolerant native shrub that brings late-season color to your landscape, southwestern rabbitbrush (Chrysothamnus pulchellus) might just be your new best friend. This unassuming little powerhouse proves that you don’t need to sacrifice beauty for resilience in your garden.

What is Southwestern Rabbitbrush?

Southwestern rabbitbrush is a perennial shrub native to the lower 48 states, specifically thriving in Kansas, New Mexico, and Texas. This hardy plant typically stays manageable in size, usually reaching less than 4 to 5 meters (13 to 16 feet) in height, though it’s often much smaller in garden settings. Like other shrubs, it features multiple stems arising from or near the ground, creating a naturally rounded, bushy appearance.

You might also encounter this plant under its scientific synonyms, including Ericameria pulchella, as botanical classifications have evolved over time.

Where Does It Grow?

This resilient native calls the Great Plains and southwestern regions home, with documented populations in Kansas, New Mexico, and Texas. It’s perfectly adapted to the challenging conditions of these areas, including intense heat, limited rainfall, and variable soil conditions.

Why Choose Southwestern Rabbitbrush?

There are several compelling reasons to consider adding this native shrub to your landscape:

  • Drought tolerance: Once established, it thrives with minimal water
  • Native plant benefits: Supports local ecosystems and wildlife
  • Late-season interest: Provides beautiful yellow flowers when many other plants are winding down
  • Low maintenance: Requires very little care once established
  • Pollinator magnet: Attracts bees, butterflies, and other beneficial insects

Aesthetic Appeal and Landscape Role

Don’t let its modest size fool you – southwestern rabbitbrush packs a visual punch. The plant features attractive silvery-gray foliage that provides excellent contrast in the garden year-round. Come late summer and fall, it bursts into bloom with clusters of small, bright yellow composite flowers that create a stunning display.

In landscape design, this shrub works beautifully as an accent plant in xeriscapes, native plant gardens, and naturalized areas. It’s also excellent for erosion control on slopes and challenging sites where other plants might struggle.

Perfect Garden Settings

Southwestern rabbitbrush shines in:

  • Water-wise and xeriscape gardens
  • Native plant landscapes
  • Prairie and grassland restorations
  • Low-maintenance commercial landscapes
  • Rock gardens and naturalized areas

Growing Conditions and Care

One of the best things about southwestern rabbitbrush is how easy it is to please. This adaptable shrub thrives in USDA hardiness zones 4-8, making it suitable for a wide range of climates.

Ideal growing conditions include:

  • Sunlight: Full sun (6+ hours daily)
  • Soil: Well-draining soils; tolerates poor to moderate soil conditions
  • Water: Drought tolerant once established; minimal irrigation needed
  • pH: Adaptable to various soil pH levels

Planting and Care Tips

Getting southwestern rabbitbrush established in your garden is refreshingly straightforward:

Planting: Spring is the ideal time to plant, giving the shrub a full growing season to establish its root system before winter. Choose a sunny location with good drainage – this plant definitely doesn’t appreciate soggy feet!

Watering: Water regularly during the first growing season to help establish roots, then gradually reduce watering. Once established, natural rainfall is usually sufficient in most areas.

Maintenance: This is truly a low-maintenance plant. Light pruning in late winter can help maintain shape if desired, but it’s often unnecessary. The plant naturally maintains a tidy appearance.

Wildlife and Pollinator Benefits

One of the greatest joys of growing southwestern rabbitbrush is watching it come alive with pollinators during its blooming period. The late-season flowers provide crucial nectar when many other plants have finished blooming, making it especially valuable for butterflies, native bees, and other beneficial insects preparing for winter.

Is Southwestern Rabbitbrush Right for Your Garden?

If you’re gardening in its native range and looking for a resilient, low-maintenance shrub that supports local wildlife, southwestern rabbitbrush is an excellent choice. It’s particularly perfect for gardeners who want to reduce water usage without sacrificing beauty, or those creating habitat for pollinators and native wildlife.

However, gardeners outside its native range of Kansas, New Mexico, and Texas might want to consider similar native alternatives that are better adapted to their local conditions and ecosystems.

With its combination of drought tolerance, pollinator appeal, and low-maintenance nature, southwestern rabbitbrush proves that native plants can be both practical and beautiful additions to the right garden setting.

Southwestern Rabbitbrush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Chrysothamnus Nutt. - rabbitbrush

Species

Chrysothamnus pulchellus (A. Gray) Greene - southwestern rabbitbrush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA