North America Native Plant

Shrubby Bullseye

Botanical name: Gochnatia hypoleuca

USDA symbol: GOHY

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Shrubby Bullseye: A Lesser-Known Native Gem for Southern Gardens If you’re on the hunt for native plants that fly under the radar, let me introduce you to shrubby bullseye (Gochnatia hypoleuca). This unassuming perennial shrub might not be the star of every garden center, but it’s got some serious native ...

Shrubby Bullseye: A Lesser-Known Native Gem for Southern Gardens

If you’re on the hunt for native plants that fly under the radar, let me introduce you to shrubby bullseye (Gochnatia hypoleuca). This unassuming perennial shrub might not be the star of every garden center, but it’s got some serious native plant credentials that make it worth considering for your landscape.

What Exactly Is Shrubby Bullseye?

Shrubby bullseye is a native perennial shrub that belongs to the diverse world of American flora. True to its shrubby nature, this multi-stemmed woody plant typically stays on the smaller side, usually reaching heights of 13 to 16 feet or less. Like many shrubs, it sends up several stems from or near ground level, creating a nice bushy appearance that can add structure to your garden.

Where Does It Call Home?

This native beauty has chosen the southeastern United States as its stomping ground. You’ll find shrubby bullseye growing naturally in Alabama, Louisiana, and Texas. If you live in these areas, you’re getting a plant that’s perfectly adapted to your local climate and ecosystem.

Why Consider Shrubby Bullseye for Your Garden?

Here’s the thing about lesser-known natives like shrubby bullseye – they’re often overlooked gems that can bring unique character to your landscape. While we don’t have extensive cultivation information about this particular species, its native status means it’s evolved alongside local wildlife and is naturally suited to regional growing conditions.

As a native plant, shrubby bullseye likely offers several advantages:

  • Adapted to local climate patterns and soil conditions
  • Requires less water and maintenance once established
  • Supports local ecosystem relationships
  • Provides authentic regional character to your landscape

The Reality Check

Let’s be honest – shrubby bullseye isn’t exactly a household name in the gardening world. Information about its specific growing requirements, care needs, and ornamental qualities is quite limited. This means you’d be something of a pioneer if you choose to grow it, which could be exciting or frustrating depending on your gardening personality.

Growing Shrubby Bullseye: What We Know

Since detailed cultivation information for Gochnatia hypoleuca is scarce, your best bet is to mimic its natural habitat conditions. As a native of the southeastern states, it likely prefers:

  • Well-draining soil (most natives don’t like wet feet)
  • Climate conditions similar to Alabama, Louisiana, and Texas
  • Minimal intervention once established

If you’re determined to try growing shrubby bullseye, consider reaching out to native plant societies in Alabama, Louisiana, or Texas, or contact botanical gardens in these regions. They might have more specific insights about cultivation.

The Bottom Line

Shrubby bullseye represents one of those intriguing native plants that hasn’t yet made it into mainstream horticulture. While this means less information and potentially more challenges in sourcing and growing it, it also means you’d be supporting biodiversity and potentially discovering a wonderful addition to southern native plant gardens.

If you’re an adventurous gardener in Alabama, Louisiana, or Texas who loves supporting native plants, shrubby bullseye might be worth investigating. Just be prepared to do some detective work and possibly connect with fellow native plant enthusiasts to learn more about this uncommon native shrub.

Shrubby Bullseye

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Gochnatia Kunth - gochnatia

Species

Gochnatia hypoleuca (DC.) A. Gray - shrubby bullseye

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA