North America Native Plant

Showy Townsend Daisy

Botanical name: Townsendia florifer

USDA symbol: TOFL5

Life cycle: annual

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Townsendia florifera (Hook.) A. Gray, database artifact (TOFL2)  âš˜  Townsendia florifera (Hook.) A. Gray var. watsonii (A. Gray) Cronquist, database artifact (TOFLW)  âš˜  Townsendia florifer (Hook.) A. Gray var. watsonii (A. Gray) Cronquist (TOFLW2)   

Showy Townsend Daisy: A Delightful Native Annual for Western Gardens If you’re looking for a charming native wildflower that brings authentic western character to your garden, meet the showy Townsend daisy (Townsendia florifer). This delightful little annual might not win any height contests, but it more than makes up for ...

Showy Townsend Daisy: A Delightful Native Annual for Western Gardens

If you’re looking for a charming native wildflower that brings authentic western character to your garden, meet the showy Townsend daisy (Townsendia florifer). This delightful little annual might not win any height contests, but it more than makes up for its modest stature with abundant blooms and impressive drought tolerance.

What Makes Showy Townsend Daisy Special

The showy Townsend daisy is a true western native, calling the intermountain regions of seven states home: Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming. As an annual forb, this herbaceous plant completes its entire life cycle in one growing season, making it perfect for gardeners who enjoy the excitement of seasonal change.

Don’t let the word annual fool you into thinking this plant is high-maintenance. Once you understand its natural habitat and needs, the showy Townsend daisy is refreshingly easy to grow and incredibly rewarding.

Garden Appeal and Design Potential

Picture this: masses of cheerful daisy-like flowers, each measuring 1-2 inches across, with crisp white to pale pink petals surrounding bright yellow centers. The blooms typically appear from spring through early summer, creating a carpet of color that feels both wild and refined.

This native gem shines in several garden settings:

  • Rock gardens where its low-growing habit creates natural-looking drifts
  • Xeric or drought-tolerant landscapes
  • Wildflower meadows and naturalized areas
  • Native plant gardens focused on regional flora
  • Ground cover in sunny, well-drained locations

Pollinator and Wildlife Benefits

Your local pollinators will thank you for planting showy Townsend daisy. The open, accessible flowers attract native bees, butterflies, and other beneficial insects throughout the blooming period. As a native species, it has co-evolved with local wildlife and provides authentic habitat value that exotic plants simply can’t match.

Growing Conditions and Care

Here’s where the showy Townsend daisy really proves its worth – it’s remarkably undemanding once you give it what it wants. Think western mountain meadow and you’ll have the right idea.

Sun requirements: Full sun is essential for best flowering and plant health.

Soil preferences: Well-draining soils are non-negotiable. Sandy, gravelly, or rocky soils that might challenge other plants are perfect for this tough native. It actually prefers lean soils over rich, fertilized ground.

Water needs: Once established, this drought-tolerant beauty thrives with minimal supplemental water. Overwatering is more likely to cause problems than underwatering.

Hardiness: Suitable for USDA zones 3-8, making it adaptable to a wide range of western climates.

Planting and Propagation Tips

Growing showy Townsend daisy from seed is straightforward and cost-effective:

  • Direct seed in fall for natural cold stratification, or sow in early spring
  • Scatter seeds on prepared soil surface and rake lightly – they need some light to germinate
  • Keep soil slightly moist during germination period
  • Once established, reduce watering frequency significantly
  • Allow plants to self-seed for natural colonies in following years

Why Choose Showy Townsend Daisy

This native annual offers the perfect combination of authentic regional character, pollinator support, and low-maintenance beauty. It’s particularly valuable for gardeners wanting to create sustainable landscapes that reflect their local ecosystem rather than fighting against it.

Because it’s an annual, you’ll have the joy of watching new plants emerge each year, either from your own sowings or from self-seeded volunteers. There’s something deeply satisfying about working with a plant that has been thriving in your region for thousands of years.

Whether you’re creating a xeric garden, restoring native habitat, or simply want a reliable, drought-tolerant flowering plant that asks for very little, the showy Townsend daisy deserves a spot in your western garden. Your local pollinators – and your water bill – will definitely approve.

Showy Townsend Daisy

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Townsendia Hook. - Townsend daisy

Species

Townsendia florifer (Hook.) A. Gray - showy Townsend daisy

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA