North America Native Plant

Rubber Rabbitbrush

Botanical name: Ericameria nauseosa nauseosa var. hololeuca

USDA symbol: ERNAH

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Synonyms: Chrysothamnus nauseosus (Pall. ex Pursh) Britton var. gnaphalodes (Greene) H.M. Hall (CHNAG3)  âš˜  Chrysothamnus nauseosus (Pall. ex Pursh) Britton ssp. gnaphalodes (Greene) H.M. Hall & Clem. (CHNAG4)  âš˜  Chrysothamnus nauseosus (Pall. ex Pursh) Britton ssp. hololeucus (A. Gray) H.M. Hall & Clem. (CHNAH)  âš˜  Chrysothamnus nauseosus (Pall. ex Pursh) Britton var. hololeucus (A. Gray) H.M. Hall (CHNAH2)   

Rubber Rabbitbrush: A Hardy Native Shrub for Western Gardens If you’re looking for a tough, drought-tolerant native plant that can handle the challenging conditions of the American West, rubber rabbitbrush (Ericameria nauseosa nauseosa var. hololeuca) might just be your new best friend. This resilient perennial shrub has been quietly thriving ...

Rubber Rabbitbrush: A Hardy Native Shrub for Western Gardens

If you’re looking for a tough, drought-tolerant native plant that can handle the challenging conditions of the American West, rubber rabbitbrush (Ericameria nauseosa nauseosa var. hololeuca) might just be your new best friend. This resilient perennial shrub has been quietly thriving in western landscapes for millennia, and it’s ready to bring that same tenacity to your garden.

What Makes Rubber Rabbitbrush Special?

Rubber rabbitbrush is a true native of the western United States, naturally occurring across eight states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, and Utah. As a member of the sunflower family, this hardy shrub typically grows as a multi-stemmed woody plant, usually staying under 13-16 feet in height, though most specimens remain much smaller in garden settings.

You might also encounter this plant under several scientific synonyms, including various Chrysothamnus classifications, as botanical naming has evolved over the years. But regardless of what you call it, this plant remains a stalwart of western ecosystems.

Why Choose Rubber Rabbitbrush for Your Garden?

There are several compelling reasons to consider adding rubber rabbitbrush to your landscape:

  • Native credentials: As a true native plant, it supports local ecosystems and requires minimal resources once established
  • Drought tolerance: Perfect for water-wise gardening and xeriscaping projects
  • Low maintenance: Once established, it thrives with minimal intervention
  • Pollinator magnet: The fall blooms attract bees, butterflies, and other beneficial insects
  • Year-round interest: Silvery-gray foliage provides texture and color even when not blooming

Where Does Rubber Rabbitbrush Fit in Your Landscape?

This versatile shrub works beautifully in several garden styles:

  • Native plant gardens: Pairs well with other western natives like sagebrush and desert marigold
  • Xeriscaping: An excellent backbone plant for drought-tolerant landscapes
  • Wildlife gardens: Provides food and habitat for native pollinators and birds
  • Naturalized areas: Perfect for creating low-maintenance, natural-looking plantings

Growing Rubber Rabbitbrush Successfully

The beauty of rubber rabbitbrush lies in its simplicity. This plant has evolved to thrive in challenging conditions, making it relatively easy to grow successfully:

Ideal Growing Conditions

  • Sunlight: Full sun is essential for best growth and flowering
  • Soil: Well-draining soil is crucial; it tolerates poor, rocky, or sandy soils
  • Water: Drought-tolerant once established; avoid overwatering
  • Climate: Thrives in arid and semi-arid conditions typical of its native range

Planting and Care Tips

Getting your rubber rabbitbrush off to a good start is straightforward:

  • Plant in spring or fall when temperatures are moderate
  • Choose a location with excellent drainage to prevent root rot
  • Water regularly during the first growing season to establish roots
  • Once established, water sparingly or rely on natural rainfall
  • Prune lightly in late winter or early spring if needed to maintain shape
  • Avoid fertilizing, as this plant prefers lean soils

The Bottom Line

Rubber rabbitbrush proves that native doesn’t mean boring. This hardy shrub offers gardeners in the western United States an opportunity to create beautiful, sustainable landscapes that support local wildlife while requiring minimal inputs. Whether you’re designing a full xeriscaped garden or simply looking for a tough plant to fill a challenging spot, rubber rabbitbrush delivers both beauty and ecological benefits.

By choosing native plants like rubber rabbitbrush, you’re not just creating a garden – you’re participating in the preservation and celebration of America’s natural heritage, one plant at a time.

Rubber Rabbitbrush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Ericameria Nutt. - goldenbush

Species

Ericameria nauseosa (Pall. ex Pursh) G.L. Nesom & Baird - rubber rabbitbrush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA