North America Native Plant

Rubber Rabbitbrush

Botanical name: Ericameria nauseosa consimilis

USDA symbol: ERNAC2

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Rubber Rabbitbrush: A Hardy Native Shrub for Western Gardens Meet rubber rabbitbrush (Ericameria nauseosa consimilis), a tough-as-nails native shrub that’s been quietly beautifying the American West for centuries. If you’re looking for a low-maintenance plant that can handle whatever Mother Nature throws its way, this perennial powerhouse might just be ...

Rubber Rabbitbrush: A Hardy Native Shrub for Western Gardens

Meet rubber rabbitbrush (Ericameria nauseosa consimilis), a tough-as-nails native shrub that’s been quietly beautifying the American West for centuries. If you’re looking for a low-maintenance plant that can handle whatever Mother Nature throws its way, this perennial powerhouse might just be your new best friend.

What Makes Rubber Rabbitbrush Special?

This native beauty is a true survivor, naturally occurring across eleven western states from the desert Southwest to the Rocky Mountain region. As a multi-stemmed woody shrub, rubber rabbitbrush typically grows to a manageable height of less than 13-16 feet, though most specimens stay much smaller in garden settings. Its several stems arise from or near the ground, creating a naturally attractive, bushy form that fits perfectly into xeriscapes and native plant gardens.

Where Does It Call Home?

Rubber rabbitbrush has claimed territory across an impressive range of western states, thriving in Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, New York, Oregon, Utah, and Wyoming. This wide distribution speaks to its remarkable adaptability and hardiness.

Why Plant Rubber Rabbitbrush in Your Garden?

There are several compelling reasons to consider adding this native shrub to your landscape:

  • Water-wise choice: Once established, it requires minimal irrigation
  • Native authenticity: Support local ecosystems with a plant that belongs
  • Low maintenance: Perfect for busy gardeners who want beauty without the fuss
  • Wildlife support: Provides habitat and resources for native species
  • Adaptable: Thrives in challenging conditions where other plants struggle

Garden Design and Landscaping Uses

Rubber rabbitbrush shines in naturalistic landscapes, xeriscapes, and native plant gardens. Its shrubby growth habit makes it an excellent choice for:

  • Creating natural borders and screens
  • Adding structure to wildflower meadows
  • Erosion control on slopes
  • Background plantings in mixed native borders
  • Wildlife gardens focused on native species

Growing Conditions and Care

While specific growing requirements for this particular variety aren’t well documented, rubber rabbitbrush species are generally known for their drought tolerance and adaptability to poor soils. Like most western natives, it likely prefers:

  • Well-draining soil (clay, sandy, or rocky)
  • Full sun exposure
  • Minimal water once established
  • Good air circulation

Planting Tips for Success

To give your rubber rabbitbrush the best start:

  • Plant in fall or early spring when temperatures are moderate
  • Choose a sunny location with good drainage
  • Water regularly the first year to establish roots
  • Avoid overwatering once established
  • Mulch around the base to retain moisture and suppress weeds

The Bottom Line

Rubber rabbitbrush represents everything we love about native plants: it’s tough, beautiful, and perfectly adapted to its environment. While we’d love to share more specific details about pollinator benefits and exact hardiness zones for this particular variety, what we do know is that it’s a worthy addition to any western garden focused on sustainability and native plant gardening.

If you’re gardening in the western United States and want a reliable, low-maintenance shrub that supports local ecosystems, rubber rabbitbrush deserves serious consideration. Just remember to source your plants from reputable native plant nurseries to ensure you’re getting true local genetics.

Rubber Rabbitbrush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Ericameria Nutt. - goldenbush

Species

Ericameria nauseosa (Pall. ex Pursh) G.L. Nesom & Baird - rubber rabbitbrush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA