North America Native Plant

Rough False Goldeneye

Botanical name: Heliomeris hispida

USDA symbol: HEHI6

Life cycle: annual

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Gymnolomia hispida (A. Gray) B.L. Rob. & Greenm. (GYHI2)  âš˜  Gymnolomia hispida (A. Gray) B.L. Rob. & Greenm. var. ciliata B.L. Rob. & Greenm. (GYHIC)  âš˜  Viguiera ciliata (B.L. Rob. & Greenm.) S.F. Blake (VICI3)   

Rough False Goldeneye: A Hidden Gem for Southwest Native Gardens Meet the rough false goldeneye (Heliomeris hispida), a charming annual wildflower that’s been quietly brightening up the American Southwest for centuries. This unassuming little native might not have the flashiest name, but it packs a serious punch when it comes ...

Rare plant alert!

Region: Conservation status by state

Status: S3S4: Status is uncertain but is somewhere between the following rankings: Vulnerable: Either very rare and local throughout its range, found only in a restricted range (even if abundant at some locations), or factors are making it vulnerable to extinction. Typically 21 to 100 occurrences or between 3,000 and 10,000 individuals ⚘ Apparently Secure: Uncommon but not rare, and usually widespread. Possibly cause for longterm concern. Typically more than 100 occurrences in the state or more than 10,000 individuals ⚘

Rough False Goldeneye: A Hidden Gem for Southwest Native Gardens

Meet the rough false goldeneye (Heliomeris hispida), a charming annual wildflower that’s been quietly brightening up the American Southwest for centuries. This unassuming little native might not have the flashiest name, but it packs a serious punch when it comes to supporting local ecosystems and adding authentic regional character to your garden.

What Is Rough False Goldeneye?

Rough false goldeneye is a native annual forb – basically a non-woody flowering plant that completes its entire life cycle in one growing season. Don’t let the rough in its name intimidate you; this refers to the texture of its leaves rather than its temperament in the garden. You might also encounter this plant listed under its former scientific names, including Gymnolomia hispida or Viguiera ciliata, if you’re digging through older botanical references.

As a true southwestern native, this plant has evolved to thrive in the unique conditions of Arizona, California, New Mexico, and Utah. It’s perfectly adapted to the region’s challenging climate and soil conditions, making it an excellent choice for gardeners looking to work with nature rather than against it.

Why Consider Rough False Goldeneye for Your Garden?

This humble wildflower offers several compelling reasons to earn a spot in your landscape:

  • Authentic regional character: Nothing says Southwest like genuine native plants
  • Pollinator magnet: The small, bright yellow daisy-like flowers attract native bees, butterflies, and other beneficial insects
  • Low maintenance: Once established, it requires minimal water and care
  • Natural beauty: Delicate yellow blooms appear in late summer through fall, extending your garden’s season
  • Ecological value: Supports local wildlife and helps maintain regional biodiversity

Important Conservation Note

Before you rush out to find seeds, there’s something important to know: rough false goldeneye has a conservation status of S3S4, which indicates some level of concern about its populations. This doesn’t mean you can’t grow it – in fact, responsible cultivation can help support the species – but it does mean you should only obtain seeds or plants from reputable sources that collect sustainably or grow from ethically sourced stock.

Growing Rough False Goldeneye Successfully

Ideal Growing Conditions

This desert native thrives in conditions that would stress many other garden plants:

  • Sunlight: Full sun exposure (6+ hours daily)
  • Soil: Well-draining soils; tolerates poor, rocky, or sandy conditions
  • Water: Drought tolerant once established; prefers minimal summer irrigation
  • Climate: Best suited for USDA zones 7-10

Planting and Care Tips

Growing rough false goldeneye is refreshingly straightforward:

  • Timing: Direct sow seeds in fall or early spring when temperatures are cool
  • Soil prep: Minimal preparation needed; avoid rich, heavily amended soils
  • Watering: Water gently until germination, then reduce frequency as plants establish
  • Maintenance: Virtually none required; allow plants to self-seed for naturalized areas

Perfect Garden Roles

Rough false goldeneye shines in several landscape applications:

  • Native wildflower gardens: Combines beautifully with other southwestern natives
  • Xeriscapes: Adds color without increasing water demands
  • Naturalized areas: Creates authentic regional meadow-like spaces
  • Pollinator gardens: Provides late-season nectar when many other flowers have finished

The Bottom Line

If you’re gardening in the Southwest and want to support local ecosystems while adding authentic regional beauty, rough false goldeneye deserves serious consideration. Yes, you’ll need to source it responsibly due to conservation concerns, but that just makes it all the more special. This little annual proves that sometimes the most unassuming plants can make the biggest impact in both garden design and ecological health.

Just remember: work with reputable native plant sources, give it the well-draining conditions it craves, and then step back and let this southwestern gem do what it does best – creating habitat, supporting pollinators, and adding that unmistakable touch of authentic desert beauty to your landscape.

Rough False Goldeneye

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Heliomeris Nutt. - false goldeneye

Species

Heliomeris hispida (A. Gray) Cockerell - rough false goldeneye

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA