North America Native Plant

Rougeplant

Botanical name: Rivina humilis

USDA symbol: RIHU2

Life cycle: perennial

Habit: subshrub

Native status: Non-native, reproduces and persists in the wild in Hawaii âš˜ Native to the lower 48 states âš˜ Native to Navassa Island âš˜ Native to Puerto Rico âš˜ Native to the U.S. Virgin Islands  

Rougeplant: A Berry Beautiful Native with Year-Round Appeal If you’re looking for a low-maintenance plant that brings a pop of color to shady spots, rougeplant (Rivina humilis) might just be your new garden buddy. This humble perennial herb may not win any height contests, but what it lacks in stature, ...

Rougeplant: A Berry Beautiful Native with Year-Round Appeal

If you’re looking for a low-maintenance plant that brings a pop of color to shady spots, rougeplant (Rivina humilis) might just be your new garden buddy. This humble perennial herb may not win any height contests, but what it lacks in stature, it makes up for in charm – especially when those brilliant red berries start showing off in fall and winter.

What Exactly Is Rougeplant?

Rougeplant is a perennial forb that stays relatively small and unassuming throughout most of the year. As an herbaceous plant, it doesn’t develop woody stems like shrubs or trees, instead dying back to the ground in colder areas and regrowing from its roots each spring. The real magic happens when this modest plant produces clusters of tiny white flowers that eventually transform into those eye-catching red berries that give it its rouge name.

Where Does Rougeplant Call Home?

This adaptable plant has quite the geographic range. Rougeplant is native to the lower 48 United States, Puerto Rico, U.S. Virgin Islands, and Navassa Island. You’ll find it growing naturally across the southern tier of states including Arizona, Arkansas, Florida, Louisiana, New Mexico, Oklahoma, and Texas. Interestingly, while it’s been introduced to Hawaii where it now grows wild, it’s considered non-native there.

The Appeal Factor: Why Gardeners Love (or Don’t Love) Rougeplant

Let’s be honest – rougeplant isn’t going to be the star of your flower border. Its small white flowers are pretty but not particularly showy. However, here’s where it gets interesting: those bright red berries that follow are absolutely stunning and persist well into winter, providing much-needed color when most other plants have called it quits.

The plant typically grows as a low, spreading herb that’s perfect for filling in shady areas where other plants struggle. If you’re creating a naturalized woodland garden or trying to establish wildlife habitat, rougeplant can be a valuable addition.

Wildlife Benefits: More Than Just Pretty Berries

Those colorful berries aren’t just for show – they’re actually an important food source for wildlife. Small mammals and terrestrial birds both rely on rougeplant berries for 5-10% of their diet, making it a valuable plant for supporting local ecosystems. The small white flowers also attract various pollinators, including bees and flies, adding to its ecological value.

Growing Conditions: The Easy-Care Champion

One of rougeplant’s best qualities is how adaptable it is to different growing conditions. Based on its wetland status across different regions, this plant is quite the chameleon:

  • In most areas, it prefers upland conditions (well-drained soils)
  • In some regions like the Great Plains and Arid West, it can tolerate both wet and dry conditions
  • Generally thrives in partial to full shade
  • Drought tolerant once established
  • Suitable for USDA hardiness zones 8-11

Planting and Care Tips

If you decide rougeplant is right for your garden, you’ll be pleased to know it’s refreshingly low-maintenance:

  • Plant in partial to full shade for best results
  • Tolerates various soil types but prefers well-draining soil
  • Water regularly until established, then it can handle some drought
  • Minimal fertilization needed
  • Can self-seed readily, so be prepared for some natural spreading
  • In cooler zones, treat as an annual or bring potted plants indoors

A Word of Caution

While rougeplant has many positive qualities, it’s worth noting that it can self-seed and spread naturally through bird-dispersed berries. This isn’t necessarily a problem in its native range, but gardeners should be aware that it may pop up in unexpected places. If you’re gardening outside its native range, consider choosing native alternatives that provide similar benefits to local wildlife.

The Bottom Line

Rougeplant is one of those plants that rewards gardeners who appreciate subtle beauty and ecological value over flashy blooms. If you have a shady spot that needs some winter interest and you want to support local wildlife, this unassuming native could be worth considering. Just remember that sometimes the best garden plants are the ones that know how to take care of themselves – and rougeplant definitely fits that bill.

Wildlife Status

Want to attract wildlife or keep hungry critters away from your garden? Understanding the relationship between plants and wildlife is key. While plant tags may indicate deer and rabbit resistance, they don't tell the full story. Every gardener has experienced the disappointment of purchasing "deer-resistant" plants only to find them nibbled to the ground!

The extent to which plants are resistant to animal browsing is a matter of degree. Likewise, the extent to which a plant attracts wanted visitors also varies. Whether you want a garden full or free of wildlife, learning about interactions between a plant and wild animals can help you make smarter choices for the garden you desire.

As shown below Shrubby Indian Mallow isn't a large food source for animals or birds. You can confidently add this plant to your garden and rest assured knowing it's unlikely to be devoured by four-legged visitors.

Small animals

5-10% of diet

Infrequently used as cover

Large animals

not a food source

not a source of cover

Terrestrial birds

5-10% of diet

Infrequently used as cover

Water birds

not a food source

not a source of cover

Sources:

Everitt, J.H., D.L. Drawe, and R.I. Lonard. 1999. Field guide to the broad leaved herbaceous plants of South Texas used by livestock and wildlife. Texas Tech University Press. Lubbock.

Rougeplant

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Caryophyllidae

Order

Caryophyllales

Family

Phytolaccaceae R. Br. - Pokeweed family

Genus

Rivina L. - rivina

Species

Rivina humilis L. - rougeplant

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA