North America Native Plant

Pink Velvetmallow

Botanical name: Horsfordia alata

USDA symbol: HOAL

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Synonyms: Sida alata S. Watson (SIAL10)   

Pink Velvetmallow: A Desert Beauty for Water-Wise Gardens If you’re looking for a charming native shrub that laughs in the face of drought while serving up delicate pink blooms, meet the pink velvetmallow (Horsfordia alata). This understated southwestern beauty might not be the showiest plant in the garden center, but ...

Pink Velvetmallow: A Desert Beauty for Water-Wise Gardens

If you’re looking for a charming native shrub that laughs in the face of drought while serving up delicate pink blooms, meet the pink velvetmallow (Horsfordia alata). This understated southwestern beauty might not be the showiest plant in the garden center, but it’s exactly the kind of reliable, low-maintenance performer that smart gardeners treasure.

What Makes Pink Velvetmallow Special?

Pink velvetmallow is a true native of the American Southwest, naturally occurring in Arizona and California. As a perennial shrub, it’s built to last, typically growing as a multi-stemmed woody plant that stays under 13-16 feet tall – perfect for most residential landscapes. You might also see it listed under its old scientific name, Sida alata, but don’t let the name confusion fool you – it’s the same drought-loving beauty.

This native plant calls the desert regions of Arizona and California home, where it has adapted perfectly to the challenging conditions of the Southwest.

Why Your Garden Will Love Pink Velvetmallow

There’s something wonderfully honest about pink velvetmallow. It won’t pretend to be something it’s not – no flashy tropical blooms or demanding watering schedules here. Instead, it offers:

  • Soft, velvety grayish-green foliage that adds texture to desert landscapes
  • Delicate pink flowers that provide gentle color without overwhelming the garden
  • Exceptional drought tolerance once established
  • Valuable nectar source for native bees and butterflies
  • Low maintenance requirements that busy gardeners appreciate

Perfect Garden Partners and Design Ideas

Pink velvetmallow shines brightest in desert gardens, xeriscaping projects, and native plant landscapes. It’s particularly well-suited for USDA hardiness zones 9-11, where its heat tolerance really shows off. Consider pairing it with other southwestern natives like palo verde, brittlebush, or desert marigold for a authentic regional look that supports local wildlife.

This shrub works beautifully as a mid-layer plant in desert gardens, providing structure and seasonal interest without demanding prime real estate or constant attention.

Growing Pink Velvetmallow Successfully

The secret to pink velvetmallow success? Think like the desert. This plant thrives in full sun and absolutely insists on well-draining soil – soggy feet are its kryptonite. Here’s how to keep your pink velvetmallow happy:

  • Plant in fall when temperatures cool but soil is still warm
  • Choose a sunny location with excellent drainage
  • Water regularly the first year to establish roots, then reduce to occasional deep watering
  • Prune lightly after flowering to maintain shape
  • Avoid overwatering – this desert native prefers to stay on the dry side

Supporting Pollinators and Wildlife

While pink velvetmallow might look modest, it punches above its weight when it comes to supporting local ecosystems. The flowers attract native bees and butterflies, making it a valuable addition to pollinator gardens. As a native plant, it has co-evolved with local wildlife and provides resources that non-native plants simply can’t match.

Is Pink Velvetmallow Right for Your Garden?

Pink velvetmallow is ideal for gardeners who appreciate understated beauty and want to create sustainable, water-wise landscapes. If you’re in zones 9-11 and looking for a reliable native shrub that supports local wildlife while asking for very little in return, pink velvetmallow deserves a spot on your plant list.

However, if you’re gardening outside its natural range or prefer plants that make bold statements with dramatic flowers, you might want to explore other options. This is a plant for those who understand that sometimes the most valuable garden residents are the quiet ones that simply do their job well, year after year.

Pink Velvetmallow

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Malvales

Family

Malvaceae Juss. - Mallow family

Genus

Horsfordia A. Gray - velvetmallow

Species

Horsfordia alata (S. Watson) A. Gray - pink velvetmallow

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA