North America Native Plant

Mexican Flannelbush

Botanical name: Fremontodendron mexicanum

USDA symbol: FRME2

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Synonyms: Fremontia mexicana (Davidson) J.F. Macbr. (FRME3)   

Mexican Flannelbush: A Rare Golden Beauty Worth Protecting If you’re drawn to plants with show-stopping golden blooms and a story of conservation importance, Mexican flannelbush might just capture your heart. This extraordinary native shrub produces some of the most spectacular yellow flowers you’ll find in the plant kingdom, but there’s ...

Rare plant alert!

Region: United States

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

Mexican Flannelbush: A Rare Golden Beauty Worth Protecting

If you’re drawn to plants with show-stopping golden blooms and a story of conservation importance, Mexican flannelbush might just capture your heart. This extraordinary native shrub produces some of the most spectacular yellow flowers you’ll find in the plant kingdom, but there’s much more to this beauty than meets the eye.

What Is Mexican Flannelbush?

Mexican flannelbush (Fremontodendron mexicanum) is a perennial shrub that typically grows 4-5 meters tall with multiple stems arising from the ground. You might also see it listed under its botanical synonym, Fremontia mexicana. This stunning plant belongs to a small group of flannel bushes known for their velvety leaves and brilliant flowers.

Where Does It Grow Naturally?

This remarkable shrub calls a very limited area home – it’s native to Baja California, Mexico, and has tiny populations in San Diego County, California. Its extremely restricted range is part of what makes this plant so special and, unfortunately, so vulnerable.

A Critical Conservation Alert

Before you fall completely in love with this plant, here’s something crucial to know: Mexican flannelbush has a Global Conservation Status of S1, meaning it’s critically imperiled. In the United States, it’s classified as Endangered, with typically 5 or fewer occurrences and very few remaining individuals in the wild.

What does this mean for gardeners? If you choose to grow this plant, you absolutely must source it responsibly from reputable native plant nurseries that propagate from legally obtained seeds or cuttings – never from wild-collected plants. Think of yourself as a conservation partner rather than just a gardener!

Why Gardeners Love Mexican Flannelbush

Despite its rarity challenges, this plant offers incredible rewards for the right gardener:

  • Stunning flowers: Large, bright golden-yellow blooms (2-3 inches across) appear from spring through summer
  • Attractive foliage: Heart-shaped leaves with fuzzy, flannel-like undersides
  • Drought tolerance: Once established, it thrives with minimal water
  • Pollinator magnet: Bees, butterflies, and other pollinators absolutely adore those big, showy flowers
  • Low maintenance: Perfect for water-wise and Mediterranean-style landscapes

Ideal Garden Settings

Mexican flannelbush shines in:

  • Xeriscape and drought-tolerant gardens
  • Native plant landscapes
  • Mediterranean-style designs
  • Slopes and hillsides where drainage is excellent
  • As a specimen plant where its golden blooms can steal the show

Growing Conditions and Care

Success with Mexican flannelbush comes down to mimicking its natural habitat:

Climate: Best suited for USDA hardiness zones 9-11, where winters are mild

Sun and Soil: Demands full sun and well-draining soil. It actually prefers poor to moderate soils over rich, fertile ground. Think rocky, sandy, or clay soils that drain well.

Water Needs: Here’s where many gardeners go wrong – this plant hates wet feet! Once established, it’s incredibly drought tolerant and actually performs better with minimal supplemental water.

Planting and Care Tips

  • Best planting time: Fall allows roots to establish before the growing season
  • Spacing: Give it room to spread – these shrubs can get quite wide
  • Watering: Water regularly the first year, then back off significantly. Overwatering is the fastest way to kill this plant
  • Pruning: Light pruning after flowering helps maintain shape
  • Protection: Shield from strong winds, which can damage branches

The Bottom Line

Mexican flannelbush is a plant that deserves our respect and careful cultivation. Its breathtaking golden flowers and drought tolerance make it a valuable addition to the right garden, but its endangered status means we must be responsible stewards. If you’re committed to sourcing responsibly and providing proper growing conditions, this rare beauty can be a meaningful addition to your conservation-minded landscape.

Remember: every responsibly grown Mexican flannelbush in cultivation helps preserve the genetic diversity of this critically endangered species. You’re not just growing a plant – you’re participating in conservation!

Mexican Flannelbush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Malvales

Family

Sterculiaceae Vent. - Cacao family

Genus

Fremontodendron Coville - flannelbush

Species

Fremontodendron mexicanum Davidson - Mexican flannelbush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA