North America Native Plant

Macdougal Verbena

Botanical name: Verbena macdougalii

USDA symbol: VEMA

Life cycle: perennial

Habit: forb

Native status: Native to the lower 48 states  

MacDougal Verbena: A Hardy Native Beauty for Water-Wise Gardens If you’re looking for a tough, drought-tolerant perennial that brings color and pollinators to your garden without demanding much fuss, MacDougal verbena (Verbena macdougalii) might just be your new best friend. This scrappy little native has been quietly thriving across the ...

MacDougal Verbena: A Hardy Native Beauty for Water-Wise Gardens

If you’re looking for a tough, drought-tolerant perennial that brings color and pollinators to your garden without demanding much fuss, MacDougal verbena (Verbena macdougalii) might just be your new best friend. This scrappy little native has been quietly thriving across the American Southwest for ages, and it’s ready to do the same in your backyard.

Meet MacDougal Verbena

MacDougal verbena is a true American native, belonging to the group of plants called forbs – basically, it’s a non-woody perennial that dies back to the ground each winter but returns reliably year after year. Think of it as the reliable friend who always shows up when you need them most.

This hardy perennial calls the southwestern United States home, naturally growing across Arizona, Colorado, New Mexico, Texas, Utah, and Wyoming. It’s perfectly adapted to the boom-and-bust water cycles of these regions, making it an excellent choice for gardeners dealing with drought conditions or those simply wanting to reduce their water bill.

What Makes MacDougal Verbena Special

The real magic of MacDougal verbena lies in its ability to produce clusters of small, tubular flowers in shades of purple to lavender from spring through fall. These aren’t just pretty faces – they’re pollinator magnets that attract butterflies, bees, and other beneficial insects to your garden. It’s like hosting a never-ending block party for the local wildlife.

The plant typically forms a low, spreading mound that works beautifully as a ground cover or filler plant. While specific size information varies, most verbenas in this group stay relatively compact, making them perfect for rock gardens, border edges, or anywhere you need a pop of color without overwhelming the space.

Where MacDougal Verbena Thrives

This adaptable native is hardy in USDA zones 4-9, which means it can handle both chilly mountain winters and scorching desert summers. Talk about flexibility! Its wetland status tells us even more about where it likes to grow:

  • In the Arid West, it’s considered Facultative Upland – meaning it usually grows in well-drained areas but can handle some moisture
  • In the Great Plains, it’s simply Facultative – happy in wet or dry conditions
  • In Western Mountains and Valleys, it’s Obligate Upland – preferring dry, well-draining spots

The takeaway? This plant is remarkably adaptable but generally prefers good drainage.

Perfect Garden Roles

MacDougal verbena shines in several garden situations:

  • Xeriscaping: Its drought tolerance makes it perfect for water-wise landscapes
  • Rock gardens: Loves the excellent drainage that rocky conditions provide
  • Native plant gardens: Plays well with other regional natives
  • Pollinator gardens: A reliable nectar source throughout the growing season
  • Ground cover: Fills in spaces with colorful, low-maintenance coverage
  • Naturalized areas: Helps create authentic regional landscapes

Growing MacDougal Verbena Successfully

The beauty of MacDougal verbena lies in its simplicity. This isn’t a diva plant that needs constant attention – quite the opposite.

Light requirements: Full sun is this plant’s happy place. Give it at least 6 hours of direct sunlight daily for the best flowering and most compact growth.

Soil needs: Well-draining soil is non-negotiable. This plant would rather be a little dry than sitting in soggy conditions. Rocky, sandy, or amended clay soils all work well as long as water doesn’t pool around the roots.

Watering: Here’s where MacDougal verbena really shines – once established, it needs very little supplemental water. During its first season, provide regular water to help it establish a strong root system, then back off significantly. In most climates, natural rainfall plus occasional deep watering during extended dry spells will keep it happy.

Planting and Care Tips

Spring is typically the best time to plant MacDougal verbena, giving it a full growing season to establish before winter. Space plants about 12-18 inches apart to allow for their natural spreading habit.

Maintenance is refreshingly minimal:

  • Deadhead spent flowers to encourage continued blooming, though this isn’t strictly necessary
  • Cut back to ground level in late fall or early spring
  • Avoid over-fertilizing – rich soils can make the plant floppy and reduce flowering
  • Mulch lightly if desired, but avoid piling mulch against the plant crown

Why Choose MacDougal Verbena

In a world of high-maintenance garden plants, MacDougal verbena offers a refreshing alternative. It’s a native species that supports local ecosystems, requires minimal water once established, and provides months of color with virtually no fuss. Whether you’re creating a water-wise landscape, supporting pollinators, or simply want a reliable perennial that won’t let you down, this hardy native delivers.

Plus, there’s something deeply satisfying about growing plants that naturally belong in your region. MacDougal verbena isn’t fighting your climate – it’s celebrating it, and your garden will be better for it.

Wetland Status

The rule of seasoned gardeners and landscapers is to choose the "right plant for the right place" matching plants to their ideal growing conditions, so they'll thrive with less work and fewer inputs. But the simplicity of this catchphrase conceals how tricky plant selection is. While tags list watering requirements, there's more to the story.

Knowing a plant's wetland status can simplify the process by revealing the interaction between plants, water, and soil. Surprisingly, many popular landscape plants are wetland species! And what may be a wetland plant in one area, in another it might thrive in drier conditions. Also, it helps you make smarter gardening choices and grow healthy plants with less care and feeding, saving you time, frustration, and money while producing an attractive garden with greater ecological benefits.

Regions
Status
Moisture Conditions

Arid West

FACU

Facultative Upland - Plants with this status usually occurs in non-wetlands but may occur in wetlands

Great Plains

FAC

Facultative - Plants with this status can occur in wetlands and non-wetlands

Western Mountains, Valleys, and Coast

UPL

Obligate Upland - Plants with this status almost never occurs in wetlands

Macdougal Verbena

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Verbena L. - vervain

Species

Verbena macdougalii A. Heller - MacDougal verbena

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA