North America Native Plant

Ko’oloa ‘ula

Botanical name: Abutilon menziesii

USDA symbol: ABME2

Life cycle: perennial

Habit: shrub

Native status: Native to Hawaii  

Ko’oloa ‘Ula: Hawaii’s Endangered Native Hibiscus Relative If you’re passionate about native Hawaiian plants and conservation gardening, you’ve probably heard whispers about the ko’oloa ‘ula. This stunning shrub, scientifically known as Abutilon menziesii, is one of Hawaii’s most endangered native plants – and for good reason. With its gorgeous red-orange ...

Rare plant alert!

Region: United States

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

Status: Endangered: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Ko’oloa ‘Ula: Hawaii’s Endangered Native Hibiscus Relative

If you’re passionate about native Hawaiian plants and conservation gardening, you’ve probably heard whispers about the ko’oloa ‘ula. This stunning shrub, scientifically known as Abutilon menziesii, is one of Hawaii’s most endangered native plants – and for good reason. With its gorgeous red-orange flowers and heart-shaped leaves, it’s a true treasure of the islands.

What Makes Ko’oloa ‘Ula Special?

Ko’oloa ‘ula (also spelled ko`oloa`ula) is a perennial shrub that belongs to the same family as hibiscus. This multi-stemmed woody beauty typically grows to about 13-16 feet tall, though it can sometimes reach greater heights under ideal conditions. What really sets it apart are its vibrant flowers that look like miniature hibiscus blooms in stunning shades of red and orange.

The plant’s heart-shaped leaves create a lovely backdrop for the colorful blooms, making it a true showstopper when it’s flowering. It’s the kind of plant that makes visitors stop and ask, What is that gorgeous thing?

Where Does Ko’oloa ‘Ula Come From?

Ko’oloa ‘ula is endemic to Hawaii, meaning it exists nowhere else on Earth naturally. This special shrub can be found across several Hawaiian islands, where it originally thrived in dry to mesic forests and coastal areas.

The Conservation Reality

Here’s the important part every gardener needs to know: Ko’oloa ‘ula has a Global Conservation Status of S1, which means it’s critically imperiled. In the United States, it’s listed as Endangered. This means there are typically only 5 or fewer occurrences in the wild, with very few remaining individuals (less than 1,000 total).

If you’re considering adding this plant to your garden, please only source it from reputable native plant nurseries that propagate it responsibly. Never collect from wild populations – every plant in the wild is precious for the species’ survival.

Growing Ko’oloa ‘Ula Successfully

While challenging to find, ko’oloa ‘ula can be a rewarding addition to the right garden. Here’s what you need to know:

Ideal Growing Conditions

  • Climate: USDA zones 10-12 (tropical and subtropical areas)
  • Sunlight: Full sun to partial shade
  • Soil: Well-draining soil is absolutely crucial
  • Water: Drought-tolerant once established, but appreciates moderate watering
  • Protection: Shield from strong winds

Perfect Garden Settings

Ko’oloa ‘ula shines in:

  • Native Hawaiian plant gardens
  • Drought-tolerant landscapes
  • Conservation gardens focused on rare species
  • Specimen plantings where it can be the star

Wildlife and Pollinator Benefits

As a native Hawaiian plant, ko’oloa ‘ula has co-evolved with local wildlife and provides important resources for native birds and insects. The flowers attract pollinators that have adapted specifically to Hawaiian flora, making it an important piece of the ecological puzzle.

Should You Plant Ko’oloa ‘Ula?

If you live in Hawaii or another tropical location and are committed to conservation gardening, ko’oloa ‘ula could be a meaningful addition to your landscape. However, remember:

  • Only purchase from reputable sources that propagate responsibly
  • Be prepared to provide the specific growing conditions it needs
  • Consider it a long-term commitment to conservation
  • You’re helping preserve one of Hawaii’s rarest plants

Growing ko’oloa ‘ula isn’t just gardening – it’s participating in conservation. Every plant grown in cultivation helps ensure this beautiful species has a future. Just remember to source responsibly and give it the care this endangered beauty deserves.

Ko’oloa ‘ula

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Malvales

Family

Malvaceae Juss. - Mallow family

Genus

Abutilon Mill. - Indian mallow

Species

Abutilon menziesii Seem. - ko'oloa 'ula

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA