North America Native Plant

Honeycup

Botanical name: Zenobia pulverulenta

USDA symbol: ZEPU3

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Synonyms: Zenobia cassinefolia (Vent.) Pollard (ZECA2)   

Honeycup: A Hidden Gem for Your Native Garden Meet honeycup (Zenobia pulverulenta), one of the Southeast’s best-kept gardening secrets! This charming native shrub might not be a household name, but it deserves a spot on every native plant enthusiast’s wishlist. With its delicate white flowers and unique silvery foliage, honeycup ...

Honeycup: A Hidden Gem for Your Native Garden

Meet honeycup (Zenobia pulverulenta), one of the Southeast’s best-kept gardening secrets! This charming native shrub might not be a household name, but it deserves a spot on every native plant enthusiast’s wishlist. With its delicate white flowers and unique silvery foliage, honeycup brings understated elegance to gardens while supporting local ecosystems.

What Makes Honeycup Special?

Honeycup is a perennial shrub native to the southeastern United States, naturally occurring in Georgia, North Carolina, South Carolina, and Virginia. This multi-stemmed beauty typically reaches about 6 feet tall at maturity, making it perfect for medium-sized garden spaces. The plant gets its botanical name from the powdery coating on its leaves, which gives them an attractive gray-green appearance that stands out in any landscape.

What really sets honeycup apart is its stunning early summer bloom. The shrub produces clusters of small, white, bell-shaped flowers that look like tiny cups – hence the common name honeycup. These blooms are not only beautiful but also serve as valuable nectar sources for native bees, butterflies, and other pollinators.

Perfect for Wet Spots and Challenging Areas

If you’ve got a soggy spot in your yard that gives you gardening headaches, honeycup might be your solution! This shrub is classified as an obligate wetland plant in coastal areas and facultative wetland in piedmont regions, meaning it thrives in consistently moist conditions. It’s an excellent choice for:

  • Rain gardens and bioswales
  • Pond edges and stream banks
  • Low-lying areas that stay damp
  • Native plant gardens
  • Woodland borders with moist soil

Growing Honeycup Successfully

The good news is that honeycup is relatively low-maintenance once you understand its preferences. Here’s what this southeastern native needs to thrive:

Soil Requirements: Honeycup demands acidic soil with a pH between 5.4 and 6.5. It adapts well to fine and medium-textured soils but struggles in coarse, sandy conditions. The key is keeping the soil consistently moist – this plant has high moisture requirements and no drought tolerance.

Light Conditions: Unlike many flowering shrubs, honeycup is quite shade tolerant, making it perfect for woodland gardens or areas under tree canopies. It performs well in partial shade to full sun conditions.

Climate Needs: Hardy in USDA zones 5-9, honeycup can handle temperatures as low as 2°F. It prefers areas with at least 110 frost-free days and annual precipitation between 35-70 inches.

Planting and Care Tips

Getting honeycup established is straightforward if you follow these guidelines:

  • Timing: Plant in spring or fall when temperatures are moderate
  • Spacing: Allow 4-6 feet between plants for proper air circulation
  • Watering: Keep soil consistently moist, especially during the first growing season
  • Fertilizing: Use acid-loving plant fertilizer sparingly – honeycup has moderate fertility requirements
  • Pruning: Minimal pruning needed; remove dead or damaged branches in late winter

The plant has a moderate growth rate and excellent resprouting ability, so don’t worry if it looks a bit sparse initially – it will fill out nicely over time.

Propagation Options

If you want to expand your honeycup collection or share with fellow gardeners, you have several propagation options. The plant can be grown from seed (about 54,000 seeds per pound!), cuttings, or bare root divisions. Seeds are produced in summer through fall, though the plant isn’t widely available commercially, making it a special addition to your garden.

Why Choose Honeycup?

In a world of flashy exotic plants, honeycup offers something different: quiet beauty combined with ecological value. Its white flowers provide nectar for native pollinators during early summer when many other plants have finished blooming. The dense foliage offers shelter for small wildlife, and as a native plant, it requires fewer resources once established compared to non-native alternatives.

Plus, there’s something satisfying about growing a plant that’s perfectly adapted to your local environment. Honeycup has been thriving in southeastern wetlands for thousands of years – it knows how to handle your local climate and soil conditions better than any imported species ever could.

If you’re looking to create a authentic native garden, support local wildlife, or simply want a beautiful shrub for that perpetually damp spot in your yard, honeycup deserves serious consideration. It might not be the showiest plant at the garden center, but it’s exactly the kind of steady, reliable performer that forms the backbone of a successful native landscape.

Wetland Status

The rule of seasoned gardeners and landscapers is to choose the "right plant for the right place" matching plants to their ideal growing conditions, so they'll thrive with less work and fewer inputs. But the simplicity of this catchphrase conceals how tricky plant selection is. While tags list watering requirements, there's more to the story.

Knowing a plant's wetland status can simplify the process by revealing the interaction between plants, water, and soil. Surprisingly, many popular landscape plants are wetland species! And what may be a wetland plant in one area, in another it might thrive in drier conditions. Also, it helps you make smarter gardening choices and grow healthy plants with less care and feeding, saving you time, frustration, and money while producing an attractive garden with greater ecological benefits.

Regions
Status
Moisture Conditions

Atlantic and Gulf Coastal Plain

OBL

Obligate Wetland - Plants with this status almost always occurs in wetlands

Eastern Mountains and Piedmont

FACW

Facultative Wetland - Plants with this status usually occurs in wetlands but may occur in non-wetlands

Honeycup

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Ericales

Family

Ericaceae Juss. - Heath family

Genus

Zenobia D. Don - honeycup

Species

Zenobia pulverulenta (W. Bartram ex Willd.) Pollard - honeycup

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA