North America Native Plant

Heller’s Cudweed

Botanical name: Pseudognaphalium helleri micradenium

USDA symbol: PSHEM

Life cycle: annual

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Gnaphalium helleri Britton var. micradenium (Weath.) Mahler (GNHEM)  âš˜  Gnaphalium obtusifolium L. var. micradenium Weath. (GNOBM)  âš˜  Pseudognaphalium micradenium (Weath.) G.L. Nesom (PSMI6)   

Heller’s Cudweed: A Rare Native Annual Worth Protecting If you’re looking to add an underappreciated native plant to your garden that supports local ecosystems, Heller’s cudweed (Pseudognaphalium helleri micradenium) might just be your new favorite find. This humble annual forb may not win any flashy flower contests, but it packs ...

Rare plant alert!

Region: New Jersey

Status: S4S5T3?: Inexact rank: ⚘ Subspecies or variety is vulnerable: Either very rare and local throughout its range, found only in a restricted range (even if abundant at some locations), or factors are making it vulnerable to extinction. Typically 21 to 100 occurrences or between 3,000 and 10,000 individuals. ⚘ Apparently Secure: Uncommon but not rare, and usually widespread. Possibly cause for longterm concern. Typically more than 100 occurrences in the state or more than 10,000 individuals ⚘ Secure: At very low or no risk of extinction in the jurisdiction due to a very extensive range, abundant populations or occurrences, with little to no concern from declines or threats. ⚘ New Jersey Highlands region ⚘ New Jersey Pinelands region ⚘ Possibly Extinct: Known only from historical occurrences. Still some hope of rediscovery ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: New Jersey

Heller’s Cudweed: A Rare Native Annual Worth Protecting

If you’re looking to add an underappreciated native plant to your garden that supports local ecosystems, Heller’s cudweed (Pseudognaphalium helleri micradenium) might just be your new favorite find. This humble annual forb may not win any flashy flower contests, but it packs a surprising punch when it comes to ecological value and adaptability.

What is Heller’s Cudweed?

Heller’s cudweed is a native annual forb that belongs to the aster family. As an herbaceous plant without woody stems, it completes its entire life cycle in one growing season. You might also see this plant listed under several scientific synonyms, including Pseudognaphalium micradenium or various Gnaphalium names, as botanists have reclassified it over the years.

Where Does It Grow?

This adaptable native calls a surprisingly large chunk of the eastern and central United States home. You can find Heller’s cudweed growing naturally across 18 states, from Maine down to Georgia and as far west as Minnesota and Louisiana. It thrives in states including Kentucky, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Virginia, and Wisconsin.

Important Conservation Note

Here’s something crucial every gardener should know: Heller’s cudweed is considered rare in several parts of its range. In New Jersey, it’s actually listed as endangered and receives special protection in both the Pinelands and Highlands regions. While its global conservation status is somewhat uncertain (rated as S4S5T3?), this rarity means we need to be extra thoughtful about how we grow and source this plant.

If you want to grow Heller’s cudweed, please only obtain seeds or plants from reputable native plant nurseries that ethically source their material. Never collect from wild populations, especially in areas where it’s rare.

Why Grow Heller’s Cudweed?

While it might not be the showiest plant in your garden, Heller’s cudweed offers several compelling reasons to include it in your landscape:

  • True native heritage: It’s genuinely native to the lower 48 states
  • Low maintenance: As an annual that self-seeds, it handles its own reproduction
  • Ecological support: Provides habitat and food sources for native wildlife
  • Adaptable nature: Tolerates various growing conditions
  • Conservation value: You’re helping preserve a rare species

What Does It Look Like?

Don’t expect dramatic blooms with this one! Heller’s cudweed produces small, inconspicuous white to cream-colored flower heads that cluster together. The real charm lies in its silvery-green foliage, which has a distinctive woolly texture that gives the entire plant a soft, fuzzy appearance. This woolly coating isn’t just for looks—it helps the plant retain moisture and protect against temperature extremes.

Where to Plant It

Heller’s cudweed works wonderfully in several garden settings:

  • Native plant gardens: Perfect for authentic regional plantings
  • Naturalized meadows: Blends beautifully with other native wildflowers
  • Disturbed site restoration: Helps stabilize soil in recovering areas
  • Wildlife habitat gardens: Provides food and shelter for small creatures

Growing Conditions

One of the best things about Heller’s cudweed is its adaptability. This resilient little plant can handle a range of conditions, making it perfect for gardeners who want natives that don’t require babying.

Sunlight: Thrives in full sun to partial shade
Soil: Tolerates poor soils and various soil types
Water: Drought tolerant once established
USDA Zones: Approximately 4-8 (based on its natural distribution)

Planting and Care Tips

Growing Heller’s cudweed successfully is refreshingly straightforward:

  • Seeding: Sow seeds in fall for natural stratification, or start indoors in early spring
  • Spacing: Allow room for natural spreading and self-seeding
  • Watering: Water during establishment, then let nature take over
  • Maintenance: Minimal care needed—this plant prefers benign neglect
  • Self-renewal: Allow some plants to go to seed for next year’s generation

Supporting Pollinators and Wildlife

While Heller’s cudweed flowers might be small, they’re mighty when it comes to supporting local ecosystems. The tiny blooms attract various small pollinators and beneficial insects that might otherwise struggle to find food sources. As a native plant, it has co-evolved with local wildlife and provides resources that non-native plants simply can’t match.

The Bottom Line

Heller’s cudweed proves that garden heroes don’t always wear flashy blooms. This understated native annual offers ecological benefits, adaptability, and the satisfaction of growing something truly special and increasingly rare. Just remember to source it responsibly and enjoy watching this humble plant quietly support the web of life in your own backyard.

By choosing to grow rare natives like Heller’s cudweed, you’re not just creating a garden—you’re participating in conservation, one small woolly plant at a time.

Heller’s Cudweed

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Pseudognaphalium Kirp. - cudweed

Species

Pseudognaphalium helleri (Britton) Anderb. - Heller's cudweed

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA