North America Native Plant

Hairy Evening Primrose

Botanical name: Oenothera villosa villosa

USDA symbol: OEVIV

Life cycle: biennial

Habit: forb

Native status: Native to Canada âš˜ Native to the lower 48 states âš˜ Native to St. Pierre and Miquelon  

Synonyms: Oenothera albinervis R.R. Gates (OEAL3)  âš˜  Oenothera biennis L. var. canescens Torr. & A. Gray (OEBIC2)  âš˜  Oenothera canovirens Steele (OECA6)  âš˜  Oenothera depressa Greene (OEDE7)  âš˜  Oenothera strigosa (Rydb.) Mack. & Bush ssp. canovirens (Steele) Munz (OESTC2)  âš˜  Oenothera villosa Thunb. ssp. canovirens (Steele) W. Dietr. & P.H. Raven (OEVIC2)   

Hairy Evening Primrose: A Native Wildflower for Naturalistic Gardens If you’re looking for a low-maintenance native wildflower that puts on a show when most other plants are winding down, hairy evening primrose (Oenothera villosa villosa) might be just what your garden needs. This cheerful North American native brings bright yellow ...

Rare plant alert!

Region: New Jersey

Status: Highlands Listed, SU: New Jersey Highlands region ⚘ Currently unrankable due to lack of information or due to substantially conflicting information about status or trends. ⚘

Hairy Evening Primrose: A Native Wildflower for Naturalistic Gardens

If you’re looking for a low-maintenance native wildflower that puts on a show when most other plants are winding down, hairy evening primrose (Oenothera villosa villosa) might be just what your garden needs. This cheerful North American native brings bright yellow blooms to the landscape from summer through fall, and it’s tougher than it sounds despite its delicate-sounding name.

What Makes Hairy Evening Primrose Special

Don’t let the hairy part put you off – this refers to the soft, fuzzy texture of the plant’s leaves and stems, which actually gives it a pleasant, silvery appearance. The real star of the show is the bright yellow, four-petaled flowers that have a charming habit of opening in the evening hours. Each bloom lasts just one night, but the plant produces so many buds that you’ll have fresh flowers opening regularly throughout the growing season.

As a native forb (that’s garden-speak for a non-woody flowering plant), hairy evening primrose typically grows as either a biennial or short-lived perennial, meaning it may complete its life cycle in two years or persist for several seasons depending on growing conditions.

Where It Calls Home

Hairy evening primrose is a true North American native with an impressively wide range. You can find it naturally growing across most of Canada and throughout the lower 48 states, from Alberta and British Columbia down to Georgia and Texas. It’s native to dozens of states and provinces, making it one of the most widely distributed native wildflowers on the continent.

Important note for New Jersey gardeners: This species has a special rarity status (Highlands Listed, SU) in New Jersey, so if you’re gardening in the Garden State and want to grow this beauty, make sure to source your plants or seeds from reputable native plant suppliers who collect responsibly.

Why Your Garden (and Local Wildlife) Will Love It

Hairy evening primrose is a pollinator magnet, especially for night-shift workers in the insect world. Moths, butterflies, and other nocturnal pollinators are drawn to its evening-opening flowers. The bright yellow blooms also attract daytime visitors, making this plant a 24-hour diner for beneficial insects.

In the garden, this wildflower excels in:

  • Native plant gardens and prairie restorations
  • Wildflower meadows and naturalized areas
  • Low-maintenance landscapes where you want seasonal color
  • Areas where you need a drought-tolerant, self-sufficient plant

Growing Conditions and Care

One of the best things about hairy evening primrose is how easy-going it is. This plant thrives in USDA hardiness zones 3-9, which covers most of the continental United States and southern Canada.

Here’s what it needs to be happy:

  • Sunlight: Full sun is best, though it can tolerate some light shade
  • Soil: Well-draining soil is key – it’s not picky about soil type but hates wet feet
  • Water: Drought tolerant once established, making it perfect for low-water gardens
  • Maintenance: Practically none – just let it do its thing

Planting and Care Tips

Getting started with hairy evening primrose is refreshingly simple. You can direct sow seeds in fall or early spring, or plant nursery-grown plants in spring. The plant often self-seeds readily, so you may find new volunteers popping up in subsequent years – consider this a bonus rather than a problem!

Since this is a relatively short-lived perennial or biennial, allowing some self-seeding ensures you’ll have continuous generations of plants. If you prefer more control, you can collect seeds in late fall and sow them where you want new plants.

The plant typically reaches 2-4 feet tall and spreads slowly by underground stems, making it well-behaved in most garden settings. It rarely needs fertilizing and is generally pest and disease-free.

Is Hairy Evening Primrose Right for Your Garden?

This native wildflower is an excellent choice if you want to support local ecosystems while enjoying cheerful blooms with minimal effort. It’s particularly valuable for gardeners interested in creating habitat for native pollinators or establishing naturalistic plantings that echo the local landscape.

However, it might not be the best fit if you prefer highly manicured, formal garden settings, as it has a casual, wildflower appearance. Also, since individual plants may not return every year, it’s better suited for gardeners who enjoy the surprise of self-seeding plants rather than those who want identical plantings year after year.

Remember, if you’re in New Jersey, source your plants responsibly due to its special conservation status. For gardeners everywhere else in its native range, hairy evening primrose offers an easy way to add native beauty and ecological value to your landscape with very little work on your part – and that’s a win-win in any gardener’s book!

Hairy Evening Primrose

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Rosidae

Order

Myrtales

Family

Onagraceae Juss. - Evening Primrose family

Genus

Oenothera L. - evening primrose

Species

Oenothera villosa Thunb. - hairy evening primrose

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA