North America Native Plant

False Rosemary

Botanical name: Conradina canescens

USDA symbol: COCA19

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Synonyms: Calamintha canescens Torr. & A. Gray ex Benth., non C. Presl (CACA44)  âš˜  Conradina brevifolia Shinners (COBR5)  âš˜  Conradina puberula Small (COPU7)   

False Rosemary: A Rare Gem Worth Protecting in Your Native Garden If you’re passionate about native plants and conservation, false rosemary (Conradina canescens) might just become your new favorite shrub. This aromatic little powerhouse packs a big punch in the garden while playing a crucial role in preserving biodiversity in ...

Rare plant alert!

Region: United States

Status: S2Q: Status is uncertain but is somewhere between the following rankings: Uncertain taxonomy: ⚘ Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

False Rosemary: A Rare Gem Worth Protecting in Your Native Garden

If you’re passionate about native plants and conservation, false rosemary (Conradina canescens) might just become your new favorite shrub. This aromatic little powerhouse packs a big punch in the garden while playing a crucial role in preserving biodiversity in the southeastern United States.

What Makes False Rosemary Special?

Don’t let the common name fool you – false rosemary isn’t related to the culinary herb at all! This charming native shrub gets its name from its needle-like, gray-green leaves that bear a resemblance to true rosemary. But here’s where it gets interesting: false rosemary produces clusters of small, tubular flowers in shades of purple and lavender that are absolute magnets for pollinators.

As a perennial shrub, false rosemary typically grows as a multi-stemmed woody plant, usually staying under 4-5 feet tall. Its compact, bushy form makes it perfect for adding texture and year-round interest to your landscape.

A Plant with a Story – And a Warning

Here’s the thing about false rosemary that makes it both incredibly special and concerning: it’s endangered. This native beauty has a Global Conservation Status of S2Q and is listed as Endangered in the United States. Its natural range is limited to Alabama, Florida, and Mississippi, where it grows in specialized scrubland habitats.

Important: If you’re considering adding false rosemary to your garden, you absolutely must source it responsibly. Only purchase plants from reputable native plant nurseries that propagate their stock rather than collecting from wild populations. Never collect seeds or plants from natural areas.

Why Your Garden Needs False Rosemary

Beyond its conservation value, false rosemary brings several benefits to your landscape:

  • Pollinator paradise: Those small purple flowers are nectar-rich and attract native bees, butterflies, and other beneficial insects
  • Drought tolerance: Once established, it’s remarkably tough and requires minimal watering
  • Low maintenance: Perfect for busy gardeners who want beauty without the fuss
  • Aromatic foliage: The leaves release a pleasant fragrance when brushed or crushed
  • Year-round interest: Evergreen foliage provides structure even in winter

Perfect Garden Companions

False rosemary shines in native plant gardens, coastal landscapes, and xeriscaping projects. It’s particularly well-suited for:

  • Pollinator gardens alongside other native flowering plants
  • Drought-tolerant landscapes where water conservation is key
  • Coastal gardens that can handle sandy soils and salt exposure
  • Wildlife habitat gardens focused on supporting native species

Growing False Rosemary Successfully

The good news is that false rosemary isn’t particularly fussy once you understand its needs. Here’s how to keep it happy:

Climate and Hardiness: This southern native thrives in USDA zones 8-10, so it’s best suited for gardeners in warmer climates.

Sunlight: Give it full sun for the best flowering and most compact growth habit.

Soil Requirements: Well-draining sandy soil is absolutely crucial. This plant cannot tolerate wet feet or heavy clay soils. If your soil is heavy, consider planting in raised beds or adding plenty of sand and organic matter to improve drainage.

Watering: Water regularly during the first growing season to establish roots, then reduce watering significantly. Once established, false rosemary is quite drought tolerant and prefers to dry out between waterings.

Planting and Care Tips

Best Planting Time: Spring is ideal, giving the plant a full growing season to establish before winter.

Spacing: Allow 3-4 feet between plants to accommodate their mature spread and ensure good air circulation.

Maintenance: Light pruning after flowering helps maintain shape, but heavy pruning isn’t necessary or recommended.

Fertilizing: Native plants typically don’t need fertilizer, and false rosemary is no exception. Rich soils can actually make it leggy and reduce flowering.

A Plant Worth Protecting

By choosing to grow false rosemary responsibly, you’re not just adding a beautiful plant to your garden – you’re participating in conservation. Every garden that includes this endangered species helps preserve genetic diversity and provides habitat for the specialized pollinators that depend on it.

Remember, the key is sourcing plants ethically from nurseries that propagate rather than wild-collect. When we garden with rare native plants responsibly, we become part of the solution to preserving biodiversity for future generations.

False rosemary proves that sometimes the most rewarding garden choices are the ones that help us give back to nature while creating beautiful, sustainable landscapes. Now that’s what we call a win-win!

False Rosemary

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Lamiaceae Martinov - Mint family

Genus

Conradina A. Gray - false rosemary

Species

Conradina canescens (Torr. & A. Gray ex Benth.) A. Gray - false rosemary

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA