North America Native Plant

Etoniah Rosemary

Botanical name: Conradina etonia

USDA symbol: COET

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Etoniah Rosemary: A Rare Florida Native Worth Protecting in Your Garden Meet Etoniah rosemary (Conradina etonia), a charming little shrub that’s as rare as it is beautiful. Also known simply as Eton rosemary, this Florida native is a true treasure – and one that desperately needs our help. If you’re ...

Rare plant alert!

Region: United States

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

Etoniah Rosemary: A Rare Florida Native Worth Protecting in Your Garden

Meet Etoniah rosemary (Conradina etonia), a charming little shrub that’s as rare as it is beautiful. Also known simply as Eton rosemary, this Florida native is a true treasure – and one that desperately needs our help. If you’re passionate about conservation gardening and want to make a real difference, this might just be the perfect plant for your landscape.

A Plant on the Edge

Before we dive into the growing details, let’s talk about why this plant is so special. Etoniah rosemary has a Global Conservation Status of S1, meaning it’s critically imperiled with typically fewer than 5 occurrences or very few remaining individuals (less than 1,000). In the United States, it’s officially listed as Endangered. This isn’t just another pretty shrub – it’s a species fighting for survival.

Important: If you decide to grow Etoniah rosemary, please only purchase plants from reputable native plant nurseries that source their material responsibly. Never collect plants from the wild, as this could further threaten wild populations.

Where It Calls Home

Etoniah rosemary is found exclusively in Florida, making it a true state endemic. This perennial shrub has evolved specifically for Florida’s unique scrubland habitats, which makes it perfectly adapted to the state’s challenging growing conditions.

What Makes It Special

This multi-stemmed woody perennial typically grows as a compact shrub, usually staying under 13-16 feet in height, though in garden settings it’s often much smaller and more manageable. What really sets Etoniah rosemary apart is its:

  • Aromatic, needle-like foliage that releases a pleasant fragrance when brushed
  • Delicate white to pale pink tubular flowers that appear throughout much of the year
  • Naturally rounded, compact growth habit
  • Incredible drought tolerance once established

Perfect for the Right Garden

Etoniah rosemary isn’t for every garden, but it’s absolutely perfect for certain types of landscapes:

  • Native Florida gardens: Nothing beats a true Florida native for authentic local landscaping
  • Xeriscaping projects: Its drought tolerance makes it ideal for water-wise gardening
  • Pollinator gardens: The flowers attract bees, butterflies, and other beneficial insects
  • Conservation gardens: Help preserve a rare species while beautifying your space
  • Scrub habitat restoration: Perfect for recreating natural Florida ecosystems

Growing Conditions and Care

The good news? If you can provide the right conditions, Etoniah rosemary is surprisingly low-maintenance. Here’s what it needs to thrive:

Climate: Hardy in USDA zones 9-11, which makes it suitable for most of Florida and similar warm climates.

Sunlight: Full sun is essential. This plant evolved in open scrublands and needs plenty of direct sunlight to flourish.

Soil: Well-drained sandy soil is absolutely critical. Poor drainage is the fastest way to lose this plant. If your soil holds water, consider raised beds or containers.

Water: Once established, Etoniah rosemary is remarkably drought tolerant. Water regularly during the first growing season, then back off significantly. Overwatering is more dangerous than underwatering.

Planting and Care Tips

  • Plant in spring or fall when temperatures are milder
  • Dig a hole no deeper than the root ball – this plant prefers to sit high rather than deep
  • Mulch lightly with coarse material, keeping mulch away from the stem
  • Water deeply but infrequently once established
  • Prune lightly after flowering to maintain shape, but avoid heavy pruning
  • No fertilizer needed – these plants are adapted to nutrient-poor soils

Why Your Garden Matters

By growing Etoniah rosemary in your garden, you’re doing more than just adding an attractive plant to your landscape. You’re participating in conservation efforts, providing habitat for pollinators, and helping ensure that future generations will be able to enjoy this remarkable species. Every responsibly grown plant represents hope for the species’ survival.

Just remember: the key to success with Etoniah rosemary is respecting its natural habitat requirements. Give it sun, excellent drainage, and room to breathe, and you’ll be rewarded with a unique, fragrant, and ecologically valuable addition to your Florida garden. Plus, you’ll have the satisfaction of knowing you’re helping preserve one of Florida’s most endangered native plants.

Etoniah Rosemary

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Lamiaceae Martinov - Mint family

Genus

Conradina A. Gray - false rosemary

Species

Conradina etonia Kral & McCartney - Etoniah rosemary

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA