North America Native Plant

Eared Coneflower

Botanical name: Rudbeckia auriculata

USDA symbol: RUAU2

Life cycle: perennial

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Rudbeckia fulgida Aiton var. auriculata Perdue (RUFUA)   

Eared Coneflower: A Rare Southeastern Gem Worth Preserving in Your Garden Meet the eared coneflower (Rudbeckia auriculata), a delightfully uncommon native wildflower that’s as charming as it is conservation-important. This southeastern beauty might not be as well-known as its flashy cousin, the black-eyed Susan, but it deserves a special place ...

Rare plant alert!

Region: Alabama

Status: S2: Status is uncertain but is somewhere between the following rankings: Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘ Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘

Region: Alabama

Eared Coneflower: A Rare Southeastern Gem Worth Preserving in Your Garden

Meet the eared coneflower (Rudbeckia auriculata), a delightfully uncommon native wildflower that’s as charming as it is conservation-important. This southeastern beauty might not be as well-known as its flashy cousin, the black-eyed Susan, but it deserves a special place in the hearts—and gardens—of native plant enthusiasts.

What Makes Eared Coneflower Special?

The eared coneflower is a perennial herbaceous plant that brings that classic daisy-like charm we all love in the Rudbeckia family. With its cheerful yellow petals radiating from dark centers, it creates those perfect he loves me, he loves me not moments in late summer and fall gardens. But here’s what makes this particular coneflower extra special: it’s wonderfully rare and plays a crucial role in supporting local ecosystems.

Where Does It Call Home?

This native treasure has quite an exclusive address—you’ll only find wild populations naturally occurring in Alabama, Florida, and Georgia. It’s what botanists call a true southeastern endemic, meaning it evolved specifically in this region and nowhere else on Earth.

A Conservation Success Story Waiting to Happen

Here’s where things get both exciting and important: eared coneflower carries a Global Conservation Status of S2, meaning it’s considered imperiled in the wild. With typically only 6 to 20 known occurrences and fewer than 3,000 individuals remaining, this little wildflower needs our help. But don’t let that scare you away from growing it—quite the opposite! By cultivating eared coneflower in our gardens, we become part of its conservation story.

Important note: If you decide to grow this rare beauty, please source your plants or seeds only from reputable native plant nurseries that ethically propagate their stock. Never collect from wild populations—every wild plant is precious for the species’ survival.

Perfect Spots in Your Garden

Eared coneflower is delightfully adaptable when it comes to garden placement. As a facultative wetland plant, it’s happiest with consistent moisture but won’t throw a tantrum if things dry out occasionally. This makes it perfect for:

  • Rain gardens and bioswales
  • Native plant borders
  • Naturalized woodland edges
  • Pollinator gardens
  • Areas that tend to stay moist longer after rainfall

Growing Conditions That Make It Thrive

Think of eared coneflower as the goldilocks of native plants—it likes things just right when it comes to moisture. Here’s what it prefers:

  • Sunlight: Partial shade to full sun (morning sun with afternoon shade is ideal)
  • Soil: Moist, well-draining soil that doesn’t completely dry out
  • Water: Consistent moisture without being waterlogged
  • Climate: USDA Hardiness Zones 8-10

Planting and Care Tips

Growing eared coneflower successfully is quite straightforward once you understand its moisture-loving nature:

  • Plant in spring after the last frost date
  • Choose a location that receives morning sun but has some protection from harsh afternoon heat
  • Maintain consistent soil moisture, especially during dry spells
  • Mulch around the base to help retain moisture and suppress weeds
  • Allow spent flowers to remain for seed production (remember, we’re helping with conservation!)

Wildlife and Pollinator Benefits

Like other members of the Rudbeckia family, eared coneflower is a pollinator magnet. Bees, butterflies, and other beneficial insects flock to its bright blooms for nectar, while birds appreciate the seeds that develop after flowering. By growing this rare native, you’re providing crucial habitat and food sources for local wildlife.

Why Choose Eared Coneflower?

Growing eared coneflower isn’t just about adding another pretty flower to your garden—it’s about becoming a guardian of biodiversity. Every garden that includes this rare southeastern native becomes a tiny conservation sanctuary, helping ensure future generations can enjoy its simple, cheerful beauty.

Plus, there’s something wonderfully satisfying about growing a plant that most gardeners have never heard of. You’ll definitely have the most interesting coneflower on the block!

Ready to add this conservation champion to your garden? Remember to source responsibly, provide consistent moisture, and enjoy watching both pollinators and plant lovers discover this hidden gem in your landscape.

Eared Coneflower

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Rudbeckia L. - coneflower

Species

Rudbeckia auriculata (Perdue) Kral - eared coneflower

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA