North America Native Plant

Duranta

Botanical name: Duranta

USDA symbol: DURAN

Life cycle: perennial

Habit: shrub

Native status: Non-native, reproduces and persists in the wild in Hawaii âš˜ Native to the lower 48 states âš˜ Native to Navassa Island âš˜ Non-native, reproduces and persists in the wild in Pacific Basin excluding Hawaii âš˜ Native to Puerto Rico âš˜ Native to the U.S. Virgin Islands  

Duranta: A Colorful Shrub for Warm Climate Gardens If you’re looking to add a splash of color to your warm climate garden, duranta might just be the shrub you’ve been searching for. This cheerful perennial brings both beautiful flowers and eye-catching berries to the landscape, making it a favorite among ...

Duranta: A Colorful Shrub for Warm Climate Gardens

If you’re looking to add a splash of color to your warm climate garden, duranta might just be the shrub you’ve been searching for. This cheerful perennial brings both beautiful flowers and eye-catching berries to the landscape, making it a favorite among gardeners in tropical and subtropical regions.

What is Duranta?

Duranta is a multi-stemmed woody shrub that typically grows to heights of 4-5 meters (13-16 feet), though it can sometimes grow taller or remain single-stemmed depending on environmental conditions. As a perennial plant, it provides year-round structure to your garden while delivering seasonal bursts of color through its flowers and fruit.

Where Does Duranta Grow Naturally?

Duranta has an interesting native status that varies by location. It’s considered native to parts of the lower 48 United States, Puerto Rico, the U.S. Virgin Islands, and Navassa Island. However, it has also naturalized in Hawaii and other Pacific Basin areas, where it reproduces on its own without human intervention. Currently, you can find duranta growing in Arizona, California, Florida, Hawaii, Louisiana, Texas, Palau, Puerto Rico, Virgin Islands, and Navassa Island.

Why Consider Duranta for Your Garden?

Duranta offers several appealing qualities that make it attractive to gardeners:

  • Produces clusters of small, tubular flowers in shades of blue, purple, or white
  • Develops bright orange or yellow berries that add visual interest
  • Attracts beneficial pollinators including butterflies, bees, and hummingbirds
  • Works well as an ornamental shrub, hedge, or specimen plant
  • Drought tolerant once established
  • Relatively easy to grow and maintain

Growing Conditions and Care

Duranta thrives in USDA hardiness zones 9-11, making it suitable for tropical and subtropical gardens. Here’s what you need to know about growing this colorful shrub:

Light and Soil Requirements

  • Prefers full sun to partial shade
  • Needs well-draining soil
  • Adapts to various soil types once drainage is adequate

Watering and Maintenance

  • Regular watering during establishment period
  • Drought tolerant once roots are established
  • Benefits from occasional pruning to maintain desired shape
  • Generally low-maintenance once established

Considerations for Responsible Gardening

Before planting duranta, consider whether it’s native to your specific area. If you’re gardening in regions where duranta isn’t native, you might want to explore local native alternatives that provide similar benefits to pollinators and wildlife. Native plants often require less water and maintenance while supporting local ecosystems more effectively.

That said, duranta can be a valuable addition to warm climate gardens, especially when grown responsibly. Its ability to attract pollinators and provide year-round structure makes it a worthy consideration for gardeners in appropriate climate zones.

The Bottom Line

Duranta offers an appealing combination of colorful flowers, attractive berries, and pollinator benefits for gardeners in warm climates. While it’s easy to grow and relatively low-maintenance, always consider your local ecosystem and explore native alternatives when possible. If you decide duranta is right for your garden, you’ll enjoy its cheerful presence and the wildlife it attracts to your outdoor space.

Duranta

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Duranta L. - duranta

Species

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA