North America Native Plant

Cumberland False Rosemary

Botanical name: Conradina verticillata

USDA symbol: COVE4

Life cycle: perennial

Habit: shrub

Native status: Native to the lower 48 states  

Synonyms: Conradina montana Small (COMO7)   

Cumberland False Rosemary: A Rare Native Gem for Your Garden If you’re looking to add a truly special native plant to your garden, Cumberland false rosemary might just be the perfect choice. This charming little shrub packs a big punch with its aromatic foliage and delicate purple flowers, but there’s ...

Rare plant alert!

Region: United States

Status: S3: Status is uncertain but is somewhere between the following rankings: Vulnerable: Either very rare and local throughout its range, found only in a restricted range (even if abundant at some locations), or factors are making it vulnerable to extinction. Typically 21 to 100 occurrences or between 3,000 and 10,000 individuals ⚘ Threatened: Experiencing significant population decline or habitat loss that could lead to its endangerment if not addressed. ⚘

Region: United States

Cumberland False Rosemary: A Rare Native Gem for Your Garden

If you’re looking to add a truly special native plant to your garden, Cumberland false rosemary might just be the perfect choice. This charming little shrub packs a big punch with its aromatic foliage and delicate purple flowers, but there’s something important you should know before you start shopping for one.

What Makes This Plant Special

Cumberland false rosemary (Conradina verticillata) is a delightful perennial shrub that’s as rare as it is beautiful. Don’t let the false rosemary name fool you – while it shares some aromatic qualities with culinary rosemary, this native beauty is in a league of its own. You might also see it listed under its scientific synonym, Conradina montana.

This multi-stemmed woody plant typically stays modest in size, usually growing less than 13-16 feet tall, though most specimens you’ll encounter are much smaller and more manageable for home gardens.

Where You’ll Find It Growing Wild

Cumberland false rosemary is native to a very specific region of the southeastern United States, calling Kentucky and Tennessee home. More specifically, it thrives in the Cumberland Plateau region, which gives this special plant its common name.

A Word About Rarity

Here’s where things get important: Cumberland false rosemary is considered threatened and vulnerable. With a Global Conservation Status of S3, this means it’s quite rare throughout its natural range, with typically only 21 to 100 occurrences in the wild. If you decide to grow this beautiful native, please make sure you’re purchasing from a reputable nursery that propagates plants responsibly rather than collecting from wild populations.

What It Looks Like and Why You’ll Love It

This little shrub is absolutely charming with its needle-like leaves that release a pleasant fragrance when brushed against. From late spring through fall, it produces small tubular flowers in lovely shades of purple to lavender that seem to dance above the foliage. The overall effect is delicate yet sturdy – perfect for adding texture and year-round interest to your garden.

Perfect Spots for Cumberland False Rosemary

Cumberland false rosemary shines in several garden settings:

  • Native plant gardens where you want to showcase regional treasures
  • Rock gardens where its drought tolerance really pays off
  • Mediterranean-style landscapes that celebrate water-wise plants
  • Pollinator gardens where bees and butterflies will thank you for the nectar

Growing Conditions That Make It Happy

The good news is that once you understand what Cumberland false rosemary wants, it’s relatively easy to please. This plant has adapted to some pretty specific conditions in its native habitat, and mimicking those will set you up for success.

It thrives in well-draining, rocky or sandy soils and absolutely loves full sun. In fact, excellent drainage is probably the most critical factor – this plant does not appreciate wet feet! The interesting wetland status of Facultative Wetland in its native region refers to its ability to handle occasional moisture, but consistent drainage is still key.

If you’re gardening in USDA hardiness zones 6-8, you’re in the sweet spot for growing this native beauty.

Planting and Care Tips

Spring is your best bet for planting Cumberland false rosemary. Here are some tips to help your new plant thrive:

  • Choose a spot with excellent drainage – consider raised beds or slopes if your soil tends to stay moist
  • Plant in full sun for the best flowering and compact growth
  • Water regularly the first year to help establish roots, then back off significantly
  • Once established, this drought-tolerant beauty needs very little supplemental watering
  • Light pruning after flowering can help maintain shape, but it’s not strictly necessary
  • Avoid fertilizing – like many native plants, it prefers lean soils

Supporting Pollinators and Wildlife

One of the best reasons to grow Cumberland false rosemary is its value to pollinators. The nectar-rich flowers attract bees, butterflies, and other beneficial insects throughout the growing season. By choosing this native plant, you’re supporting local ecosystems and providing food sources that native pollinators have evolved alongside.

Is Cumberland False Rosemary Right for Your Garden?

If you’re passionate about native plants, love supporting pollinators, and have the right growing conditions, Cumberland false rosemary could be a wonderful addition to your garden. Its rarity makes it a true conversation starter and a meaningful way to participate in conservation efforts.

Just remember: only purchase from reputable sources that propagate their plants responsibly. By choosing nursery-propagated plants over wild-collected ones, you’re helping ensure that future gardeners will also have the chance to enjoy this remarkable native beauty.

With its aromatic foliage, charming purple flowers, and important ecological value, Cumberland false rosemary proves that sometimes the rarest treasures make the most rewarding garden companions.

Cumberland False Rosemary

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Lamiaceae Martinov - Mint family

Genus

Conradina A. Gray - false rosemary

Species

Conradina verticillata Jennison - Cumberland false rosemary

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA