North America Native Plant

Coville’s Purplemat

Botanical name: Nama demissum var. covillei

USDA symbol: NADEC

Life cycle: annual

Habit: forb

Native status: Native to the lower 48 states  

Coville’s Purplemat: A Little-Known Native California Annual Meet Coville’s purplemat (Nama demissum var. covillei), a charming yet elusive native California annual that most gardeners have probably never heard of. This small forb belongs to the borage family and represents one of nature’s more modest offerings in the native plant world. ...

Rare plant alert!

Region: Conservation status by state

Status: S5T3?: Status is uncertain but is somewhere between the following rankings: Inexact rank: ⚘ Subspecies or variety is vulnerable: Either very rare and local throughout its range, found only in a restricted range (even if abundant at some locations), or factors are making it vulnerable to extinction. Typically 21 to 100 occurrences or between 3,000 and 10,000 individuals. ⚘ Secure: At very low or no risk of extinction in the jurisdiction due to a very extensive range, abundant populations or occurrences, with little to no concern from declines or threats. ⚘

Coville’s Purplemat: A Little-Known Native California Annual

Meet Coville’s purplemat (Nama demissum var. covillei), a charming yet elusive native California annual that most gardeners have probably never heard of. This small forb belongs to the borage family and represents one of nature’s more modest offerings in the native plant world.

What Makes Coville’s Purplemat Special

As its botanical name suggests, Nama demissum var. covillei is a variety of the broader demissum species, named after the botanist Frederick Coville. This little plant embodies the small but mighty philosophy of native gardening – it may not steal the show, but it plays an important supporting role in California’s natural ecosystems.

Coville’s purplemat is classified as a forb, which simply means it’s a non-woody flowering plant. As an annual, it completes its entire life cycle in one growing season, making it a temporary but renewable addition to any garden space.

Where You’ll Find This Native

This variety is native to the lower 48 states, with its natural range specifically limited to California. While many native plants have expansive ranges, Coville’s purplemat appears to be quite the California specialist, making it a true regional treasure.

Should You Grow Coville’s Purplemat?

Here’s where things get interesting – and a bit challenging. While Coville’s purplemat is undoubtedly a legitimate native plant worthy of conservation and appreciation, finding detailed growing information specifically for this variety is like searching for a needle in a haystack. This rarity of information suggests a few possibilities:

  • It may have very specific habitat requirements that make cultivation challenging
  • It might be naturally uncommon, even within its native range
  • Seeds or plants may be difficult to source commercially
  • It could be so specialized that it hasn’t caught the attention of the broader native plant gardening community

The Reality of Growing Rare Natives

If you’re determined to include Coville’s purplemat in your garden, you’ll likely need to become something of a plant detective. Since specific growing conditions, hardiness zones, and care requirements for this variety aren’t well-documented in popular gardening resources, you might consider:

  • Contacting local native plant societies in California
  • Reaching out to botanical gardens or universities with California native plant programs
  • Connecting with specialized native seed suppliers
  • Observing the plant in its natural habitat, if accessible

Alternative Approaches

Given the challenges of growing this specific variety, you might consider exploring other members of the Nama genus or related native California annuals that offer similar ecological benefits but with more available growing information. Sometimes the best approach to supporting native biodiversity is choosing plants that you can successfully establish and maintain.

The Bigger Picture

Coville’s purplemat serves as a reminder that native plant diversity extends far beyond the popular garden center favorites. While we may not all be able to grow this particular variety in our gardens, acknowledging and appreciating plants like this one helps us understand the incredible complexity and beauty of our native ecosystems.

If you do manage to source and successfully grow Coville’s purplemat, consider yourself part of a very exclusive club of native plant enthusiasts. Your experience could provide valuable information for future gardeners interested in this understudied native treasure.

Coville’s Purplemat

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Solanales

Family

Hydrophyllaceae R. Br. - Waterleaf family

Genus

Nama L. - fiddleleaf

Species

Nama demissum A. Gray - purplemat

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA