North America Native Plant

Coastal Mock Vervain

Botanical name: Glandularia maritima

USDA symbol: GLMA5

Life cycle: perennial

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Verbena maritima Small (VEMA3)   

Coastal Mock Vervain: A Rare Native Gem for Your Florida Garden If you’re looking to add a touch of coastal charm to your Florida landscape while supporting native biodiversity, coastal mock vervain (Glandularia maritima) might just be the perfect addition to your garden. This delightful little perennial brings both beauty ...

Rare plant alert!

Region: Conservation status by state

Status: S3: Status is uncertain but is somewhere between the following rankings: Vulnerable: Either very rare and local throughout its range, found only in a restricted range (even if abundant at some locations), or factors are making it vulnerable to extinction. Typically 21 to 100 occurrences or between 3,000 and 10,000 individuals ⚘

Coastal Mock Vervain: A Rare Native Gem for Your Florida Garden

If you’re looking to add a touch of coastal charm to your Florida landscape while supporting native biodiversity, coastal mock vervain (Glandularia maritima) might just be the perfect addition to your garden. This delightful little perennial brings both beauty and ecological value to the right setting, though there are some important considerations every gardener should know before planting.

What is Coastal Mock Vervain?

Coastal mock vervain is a charming native Florida perennial that belongs to the verbena family. Also known scientifically as Glandularia maritima (formerly Verbena maritima), this low-growing forb produces clusters of small, purple to lavender flowers that seem to dance in coastal breezes. As a herbaceous perennial, it lacks woody stems but returns year after year, making it a reliable addition to the right garden.

Where Does It Naturally Grow?

This native beauty calls Florida home, specifically thriving along the state’s coastal areas. You’ll find it naturally growing in sandy shores, dunes, and other coastal habitats where it has adapted to the challenging conditions of salt spray, shifting sands, and intense sun.

Important Conservation Note

Before falling head-over-heels for this coastal charmer, there’s something crucial every responsible gardener should know: coastal mock vervain has a Global Conservation Status of S3, meaning it’s considered vulnerable. With typically only 21 to 100 occurrences and between 3,000 to 10,000 individuals remaining, this plant is quite rare in the wild.

What does this mean for you? If you choose to grow coastal mock vervain, please only purchase plants from reputable native plant nurseries that propagate their stock responsibly. Never collect plants from wild populations – every wild plant is precious for the species’ survival.

Why Grow Coastal Mock Vervain?

Despite its rarity (or perhaps because of it), there are compelling reasons to include this native in appropriate landscapes:

  • Supports pollinators: The small flowers attract butterflies and native bees, providing important nectar sources
  • Perfect for coastal conditions: Naturally salt-tolerant and adapted to sandy, well-draining soils
  • Low maintenance: Once established, it’s quite drought-tolerant and requires minimal care
  • Authentic Florida character: Adds genuine native beauty to coastal and xeriscaped gardens
  • Conservation impact: Growing responsibly sourced plants helps preserve genetic diversity

Growing Conditions and Care

Coastal mock vervain thrives in conditions that mimic its natural coastal habitat:

  • Sunlight: Full sun is essential for best flowering and growth
  • Soil: Well-draining, sandy soil is preferred – heavy clay soils are not suitable
  • Water: Drought-tolerant once established, but appreciates occasional watering during dry spells
  • Climate: Hardy in USDA zones 9-11, perfect for most of Florida
  • Salt tolerance: Excellent tolerance for salt spray, making it ideal for oceanfront properties

Perfect Garden Settings

This versatile native works beautifully in several landscape applications:

  • Coastal gardens: Natural choice for beachfront or near-shore landscapes
  • Native plant gardens: Excellent addition to Florida native plant collections
  • Xeriscapes: Perfect for water-wise landscaping projects
  • Wildflower meadows: Adds delicate color to naturalized areas
  • Ground cover: Low-growing habit makes it suitable for covering sandy areas

Planting and Care Tips

Success with coastal mock vervain comes down to replicating its preferred natural conditions:

  • Plant in spring after the last frost for best establishment
  • Space plants appropriately to allow for their spreading habit
  • Water regularly during the first growing season to establish roots
  • Once established, water only during extended dry periods
  • Avoid over-fertilizing – this plant is adapted to lean, sandy soils
  • Deadhead spent flowers to encourage continued blooming

The Bottom Line

Coastal mock vervain is a wonderful choice for the right garden setting, especially if you’re passionate about growing authentic Florida natives and supporting local ecosystems. Its delicate beauty, pollinator benefits, and authentic coastal character make it a valuable addition to appropriate landscapes.

Just remember: due to its vulnerable conservation status, only grow coastal mock vervain if you can source it responsibly from reputable native plant nurseries. By choosing to grow this rare native, you’re not just adding beauty to your garden – you’re becoming a conservation partner in preserving Florida’s unique botanical heritage.

If coastal mock vervain isn’t quite right for your garden conditions, consider other native Florida groundcovers like beach sunflower (Helianthus debilis) or railroad vine (Ipomoea pes-caprae) for coastal settings, which can provide similar ecological benefits with less conservation concern.

Coastal Mock Vervain

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Glandularia J.F. Gmel. - mock vervain

Species

Glandularia maritima (Small) Small - coastal mock vervain

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA