North America Native Plant

Cliff Goldenbush

Botanical name: Ericameria cuneata var. macrocephala

USDA symbol: ERCUM

Life cycle: perennial

Habit: subshrub

Native status: Native to the lower 48 states  

Cliff Goldenbush: A Rare California Native Worth Growing Responsibly If you’re looking for a drought-tolerant native shrub that brings late-season color to your California garden, cliff goldenbush might just be your new best friend. This hardy perennial shrub is like that reliable friend who shows up when everyone else has ...

Rare plant alert!

Region: Conservation status by state

Status: S5T2: Status is uncertain but is somewhere between the following rankings: Subspecies or variety is imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘ Secure: At very low or no risk of extinction in the jurisdiction due to a very extensive range, abundant populations or occurrences, with little to no concern from declines or threats. ⚘

Cliff Goldenbush: A Rare California Native Worth Growing Responsibly

If you’re looking for a drought-tolerant native shrub that brings late-season color to your California garden, cliff goldenbush might just be your new best friend. This hardy perennial shrub is like that reliable friend who shows up when everyone else has called it quits – blooming cheerfully in fall when most other plants are winding down for the year.

What Makes Cliff Goldenbush Special?

Scientifically known as Ericameria cuneata var. macrocephala, cliff goldenbush is a true California native that has mastered the art of thriving in tough conditions. This multi-stemmed woody shrub typically stays under 13-16 feet tall, making it a perfect mid-sized addition to your landscape without overwhelming smaller plants.

What really sets this plant apart is its timing. While most gardens are settling into autumn dormancy, cliff goldenbush bursts into bloom with clusters of small, bright yellow flowers that practically glow against its silvery-gray to green foliage. It’s like nature’s way of giving your garden one last hurrah before winter.

Where Does It Come From?

This California endemic calls the Golden State home, particularly favoring coastal areas and rocky cliff faces – hence the cliff in its common name. You’ll find it naturally growing in some of the most scenic (and challenging) spots along California’s coast, where it has evolved to handle salt spray, rocky soil, and minimal water.

Important Note About Rarity

Here’s something crucial to know: cliff goldenbush has a Global Conservation Status of S5T2, which indicates it’s considered rare. This means if you’re interested in growing this beautiful native, you’ll want to source it responsibly from reputable native plant nurseries that propagate their own stock rather than collecting from wild populations.

Why Your Garden (and Local Wildlife) Will Love It

Cliff goldenbush is basically a pollinator magnet with a late-season bloom time that’s pure gold for hungry bees and butterflies. When most other flowers have finished their show, this shrub steps up to provide crucial nectar sources during fall months. It’s like running a 24-hour diner for pollinators when everywhere else has closed!

From a design perspective, this shrub works beautifully in:

  • Rock gardens where its natural cliff-dwelling nature shines
  • Mediterranean-style landscapes
  • Drought-tolerant native plant gardens
  • Slope plantings for erosion control
  • Coastal gardens that need salt-tolerant plants

Growing Cliff Goldenbush Successfully

The good news is that once established, cliff goldenbush is refreshingly low-maintenance. Think of it as the independent friend who doesn’t need constant attention but really appreciates the occasional check-in.

Ideal Growing Conditions

  • Sunlight: Full sun is essential – this plant loves to bask
  • Soil: Well-draining soil is non-negotiable; it can handle rocky, poor soils
  • Water: Drought tolerant once established, but needs regular water the first year
  • Climate: Hardy in USDA zones 8-10

Planting and Care Tips

When planting your cliff goldenbush, choose a spot with excellent drainage – this is absolutely critical. If your soil tends to stay soggy, consider planting on a slope or creating a raised bed. Water regularly during the first growing season to help establish a strong root system, then gradually reduce watering.

Pruning is minimal and optional – a light trim after flowering can help maintain shape, but this shrub looks great with its natural, somewhat wild appearance. It’s adapted to coastal winds and challenging conditions, so it’s naturally sturdy.

The Bottom Line

Cliff goldenbush is a fantastic choice for California gardeners who want a truly native, low-water plant that supports local wildlife. Its rare status makes it even more special – you’ll be growing something genuinely unique while supporting conservation efforts.

Just remember to source responsibly from reputable native plant nurseries, give it excellent drainage and full sun, and then step back and let this resilient beauty do what it does best. Your late-season pollinators will thank you, and you’ll have a gorgeous, low-maintenance shrub that connects your garden to California’s natural heritage.

Cliff Goldenbush

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Ericameria Nutt. - goldenbush

Species

Ericameria cuneata (A. Gray) McClatchie - cliff goldenbush

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA