North America Native Plant

Bush’s Purple Coneflower

Botanical name: Echinacea paradoxa var. paradoxa

USDA symbol: ECPAP

Life cycle: perennial

Habit: forb

Native status: Native to the lower 48 states  

Synonyms: Echinacea atrorubens Nutt. var. paradoxa (J.B.S. Norton) Cronquist (ECATP)   

Bush’s Purple Coneflower: The Rare Yellow Beauty That’s Redefining Echinacea Wait, what? A purple coneflower that’s actually yellow? Meet Bush’s purple coneflower (Echinacea paradoxa var. paradoxa), the botanical rebel that’s turning everything we thought we knew about coneflowers upside down. This native wildflower is as paradoxical as its scientific name ...

Rare plant alert!

Region: Arkansas

Status: S2T2: Status is uncertain but is somewhere between the following rankings: Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘ Subspecies or variety is imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘ Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 6 to 20 occurrences or few remaining individuals (1,000 to 3,000) ⚘

Region: Arkansas

Bush’s Purple Coneflower: The Rare Yellow Beauty That’s Redefining Echinacea

Wait, what? A purple coneflower that’s actually yellow? Meet Bush’s purple coneflower (Echinacea paradoxa var. paradoxa), the botanical rebel that’s turning everything we thought we knew about coneflowers upside down. This native wildflower is as paradoxical as its scientific name suggests – and that’s exactly what makes it so special.

What Makes Bush’s Purple Coneflower Special

Bush’s purple coneflower is the only yellow-flowered member of the Echinacea family, making it a true standout in the native plant world. While its cousins sport the typical purple petals we all know and love, this quirky perennial decided to go its own way with cheerful yellow blooms that surround the characteristic dark, prominent center cone.

This herbaceous perennial forb grows as a clump-forming wildflower, producing daisy-like flowers from late spring through summer. The bright yellow petals often droop slightly, giving the flowers a distinctive, elegant appearance that sets them apart from other coneflowers.

Native Range and Rarity Status

Bush’s purple coneflower calls the Ozark region home, naturally occurring only in Arkansas and Missouri. This limited native range makes it quite special – and quite rare. The plant currently holds a Global Conservation Status of S2T2 and is listed as S2 (imperiled) in Arkansas, meaning it faces significant conservation challenges in the wild.

Important note for gardeners: Due to its rarity status, it’s crucial to source this plant only from reputable native plant nurseries that propagate from ethically collected seed or legally obtained plant material. Never collect plants or seeds from wild populations.

Why Grow Bush’s Purple Coneflower?

If you can source it responsibly, Bush’s purple coneflower offers several compelling reasons to earn a spot in your garden:

  • Unique beauty: The only yellow Echinacea provides an unexpected pop of sunny color
  • Pollinator magnet: Bees, butterflies, and other beneficial insects love the nectar-rich blooms
  • Low maintenance: Once established, it’s drought-tolerant and easy to care for
  • Conservation value: Growing rare natives in gardens helps preserve genetic diversity
  • Conversation starter: Visitors will be amazed by this yellow purple coneflower

Perfect Garden Settings

Bush’s purple coneflower shines brightest in:

  • Native plant gardens and prairie restorations
  • Wildflower meadows and naturalized areas
  • Specialty collections for Echinacea enthusiasts
  • Pollinator gardens where rare natives are celebrated
  • Rock gardens with well-draining conditions

Growing Conditions and Care

This Ozark native is surprisingly adaptable and easy to grow once you understand its preferences:

Sunlight: Full sun is essential for best flowering and plant health.

Soil: Well-draining soils are crucial. It tolerates a range of soil types but struggles in heavy, waterlogged conditions.

Hardiness: Thrives in USDA zones 4-8, making it suitable for most temperate gardens.

Water needs: Drought-tolerant once established, but appreciates regular water during its first growing season.

Planting and Care Tips

Getting the most from your Bush’s purple coneflower is straightforward:

  • Plant timing: Spring or fall planting works best
  • Spacing: Allow 18-24 inches between plants for good air circulation
  • Deadheading: Remove spent flowers to encourage continued blooming, or leave seed heads for birds
  • Winter care: Cut back stems in late fall or leave standing for winter interest
  • Division: Divide clumps every 3-4 years to maintain vigor

Wildlife Benefits

Like other Echinacea species, Bush’s purple coneflower provides excellent wildlife value. The flowers attract a variety of pollinators during the blooming season, while the seed heads provide food for goldfinches and other seed-eating birds well into winter.

The Bottom Line

Bush’s purple coneflower represents something special in the native plant world – a rare gem that brings both beauty and conservation value to your garden. While its limited availability means you’ll need to be patient in sourcing it, the reward is a truly unique addition to your native plant collection.

By choosing to grow this rare native responsibly, you’re not just adding an unusual and beautiful plant to your garden – you’re also participating in conservation efforts that help ensure this botanical treasure survives for future generations to enjoy. Now that’s what we call gardening with purpose!

Bush’s Purple Coneflower

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Echinacea Moench - purple coneflower

Species

Echinacea paradoxa (J.B.S. Norton) Britton - Bush's purple coneflower

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA