North America Native Plant

Brackenridge’s Rosemallow

Botanical name: Hibiscus brackenridgei

USDA symbol: HIBR

Life cycle: perennial

Habit: shrub

Native status: Native to Hawaii  

Brackenridge’s Rosemallow: Hawaii’s Golden Treasure Needs Your Help Meet Brackenridge’s rosemallow (Hibiscus brackenridgei), a stunning Hawaiian native that’s as rare as it is beautiful. Known locally as ma`o hau hele, this perennial shrub produces some of the most gorgeous golden-yellow hibiscus flowers you’ll ever see. But here’s the catch – ...

Rare plant alert!

Region: United States

Status: S1: Status is uncertain but is somewhere between the following rankings: Critically Imperiled: Extremely rare due to factor(s) making it especially vulnerable to extinction. Typically 5 or fewer occurrences or very few remaining individuals (<1,000) ⚘ Endangered: In danger of extinction throughout all or a significant portion of its range. ⚘

Region: United States

Brackenridge’s Rosemallow: Hawaii’s Golden Treasure Needs Your Help

Meet Brackenridge’s rosemallow (Hibiscus brackenridgei), a stunning Hawaiian native that’s as rare as it is beautiful. Known locally as ma`o hau hele, this perennial shrub produces some of the most gorgeous golden-yellow hibiscus flowers you’ll ever see. But here’s the catch – this botanical treasure is critically endangered, making it both a gardening opportunity and a conservation responsibility.

A True Hawaiian Native

Hibiscus brackenridgei is endemic to Hawaii, meaning it exists nowhere else on Earth naturally. This special plant calls all the main Hawaiian islands home, though its populations have dramatically declined over the years. In fact, it holds the honor of being Hawaii’s state flower, making it not just botanically significant but culturally important too.

What Makes This Plant Special

Picture this: a multi-stemmed woody shrub reaching 13-16 feet tall (though often smaller in garden settings) adorned with brilliant yellow hibiscus blooms that can stretch 4-6 inches across. The heart-shaped leaves provide a lush green backdrop for those show-stopping flowers that seem to glow in the tropical sun.

As a perennial shrub, Brackenridge’s rosemallow offers year-round structure to your landscape while providing seasonal bursts of spectacular color. The flowers aren’t just pretty faces either – they play an important role in supporting Hawaii’s native pollinators and birds.

Important Conservation Notice

Before you get too excited about adding this beauty to your garden, there’s something crucial you need to know. Hibiscus brackenridgei has a Global Conservation Status of S1, meaning it’s critically imperiled with typically five or fewer occurrences remaining in the wild. It’s officially listed as Endangered in the United States.

This doesn’t mean you can’t grow it – in fact, responsible cultivation can help conservation efforts! However, it does mean you should:

  • Only purchase plants from reputable nurseries that propagate from legally obtained, responsibly sourced material
  • Never collect plants or seeds from wild populations
  • Consider participating in conservation programs if available
  • Share seeds or cuttings with other gardeners to help preserve the species

Growing Brackenridge’s Rosemallow Successfully

If you’re fortunate enough to live in USDA hardiness zones 10-12 (basically tropical and subtropical regions), you might be able to provide the right conditions for this Hawaiian native.

Ideal Growing Conditions

  • Sunlight: Full sun to partial shade
  • Soil: Well-draining soil is essential
  • Water: Moderate watering needs; drought tolerant once established
  • Climate: Requires warm, tropical to subtropical conditions year-round

Garden Design and Landscape Role

Brackenridge’s rosemallow works beautifully as a specimen plant where its stunning flowers can take center stage. It’s particularly perfect for:

  • Native Hawaiian plant gardens
  • Tropical landscape designs
  • Conservation-focused gardens
  • Cultural or educational gardens highlighting Hawaiian flora

The shrub’s natural multi-stemmed growth habit creates an attractive, somewhat informal shape that pairs well with other tropical natives. Its moderate size makes it manageable for most garden spaces while still providing substantial presence.

Supporting Hawaiian Wildlife

When you grow Brackenridge’s rosemallow, you’re not just adding beauty to your landscape – you’re providing valuable habitat for Hawaii’s native wildlife. The flowers attract native birds and insects, contributing to the local ecosystem’s health and biodiversity.

The Bottom Line

Brackenridge’s rosemallow is a stunning plant with deep cultural significance and incredible beauty. While its endangered status means you need to be extra thoughtful about sourcing, growing this Hawaiian native can be both rewarding and meaningful. Just remember – with great beauty comes great responsibility. If you choose to grow ma`o hau hele, you’re becoming a steward of one of Hawaii’s most precious botanical treasures.

For gardeners outside tropical zones, consider this an opportunity to learn about and support Hawaiian plant conservation from afar. Sometimes the most beautiful plants remind us that preservation is just as important as cultivation.

Brackenridge’s Rosemallow

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Dilleniidae

Order

Malvales

Family

Malvaceae Juss. - Mallow family

Genus

Hibiscus L. - rosemallow

Species

Hibiscus brackenridgei A. Gray - Brackenridge's rosemallow

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA