North America Native Plant

Blackeyed Susan

Botanical name: Rudbeckia hirta

USDA symbol: RUHI2

Life cycle: biennial

Habit: forb

Native status: Non-native, reproduces and persists in the wild in Alaska âš˜ Native to Canada âš˜ Native to the lower 48 states  

Black-Eyed Susan: The Golden Star of American Wildflower Gardens If you’re looking for a cheerful, low-maintenance native wildflower that’ll bring sunshine to your garden and smiles to passing pollinators, let me introduce you to the delightful black-eyed Susan (Rudbeckia hirta). This golden beauty is like the friendly neighbor of the ...

Black-Eyed Susan: The Golden Star of American Wildflower Gardens

If you’re looking for a cheerful, low-maintenance native wildflower that’ll bring sunshine to your garden and smiles to passing pollinators, let me introduce you to the delightful black-eyed Susan (Rudbeckia hirta). This golden beauty is like the friendly neighbor of the plant world – easy to get along with, always brightening up the place, and generous with its seeds for future generations.

What Makes Black-Eyed Susan Special?

Black-eyed Susan is a true American native, naturally occurring throughout Canada and the lower 48 states. You’ll find this adaptable wildflower growing wild from Alberta to Florida, and from coast to coast. It’s so widespread that it calls an impressive roster of states and provinces home, thriving in diverse climates and conditions.

This charming wildflower goes by its most common name, black-eyed Susan, thanks to its distinctive appearance: bright golden-yellow petals radiating from a dark brown or black central cone, creating a classic daisy-like flower that’s instantly recognizable.

Garden Appeal and Design Uses

Black-eyed Susan is a forb – essentially a non-woody flowering plant – that can behave as an annual, biennial, or short-lived perennial depending on growing conditions. Don’t let the technical terms fool you; this is simply a flexible, herbaceous plant that adapts to what your garden needs.

Here’s what makes it such a garden gem:

  • Rapid growth rate reaches about 1 foot tall
  • Bright orange and yellow flowers bloom conspicuously from summer into fall
  • Semi-erect growth form with coarse-textured green foliage
  • Perfect for wildflower meadows, prairie gardens, and cottage garden borders
  • Excellent cut flower for bouquets

Why Wildlife Loves It

Your local ecosystem will thank you for planting black-eyed Susan. This native wildflower provides important food sources, contributing 5-10% of the diet for both large animals and terrestrial birds. While it’s not commonly used for cover, the seeds are particularly valuable for birds during fall and winter months.

Pollinators absolutely adore the abundant blooms, making it a fantastic choice for butterfly gardens and bee-friendly landscapes.

Growing Conditions: Pretty Easygoing

One of the best things about black-eyed Susan is how accommodating it is. This plant thrives in USDA hardiness zones 3-9, handling temperatures as low as -23°F. Here’s what it prefers:

  • Soil: Adapts to medium and fine-textured soils with a pH between 6.0-7.0
  • Sunlight: Full sun (shade intolerant)
  • Water: Medium drought tolerance once established
  • Fertility: Medium fertility requirements – not too picky
  • Moisture: Facultative upland plant that usually prefers non-wetland conditions but can handle some moisture

Planting and Care Tips

Growing black-eyed Susan is refreshingly straightforward, making it perfect for beginner gardeners or anyone who wants maximum impact with minimal fuss.

Starting from Seed:

  • Seeds are routinely available commercially
  • With about 1.5 million seeds per pound, a little goes a long way
  • No cold stratification required – direct sow in spring or fall
  • Moderate spread rate means it’ll fill in nicely without being aggressive
  • Medium seedling vigor ensures good establishment

Ongoing Care:

  • Requires at least 150 frost-free days to complete its cycle
  • Annual precipitation needs range from 28-65 inches
  • Medium fire tolerance makes it suitable for prairie restoration
  • No known allelopathic properties (won’t harm neighboring plants)
  • Self-sows readily for natural garden expansion

The Bottom Line

Black-eyed Susan is one of those wonderful native plants that checks all the boxes: beautiful, beneficial to wildlife, easy to grow, and perfectly adapted to North American gardens. Whether you’re creating a wildflower meadow, adding color to a cottage garden, or supporting local pollinators, this golden charmer delivers on all fronts.

Its relatively short lifespan means you’ll get to enjoy watching it reseed and establish new colonies, creating an ever-evolving tapestry of golden blooms. For gardeners who want to work with nature rather than against it, black-eyed Susan is a stellar choice that brings both beauty and ecological value to your landscape.

Wildlife Status

Want to attract wildlife or keep hungry critters away from your garden? Understanding the relationship between plants and wildlife is key. While plant tags may indicate deer and rabbit resistance, they don't tell the full story. Every gardener has experienced the disappointment of purchasing "deer-resistant" plants only to find them nibbled to the ground!

The extent to which plants are resistant to animal browsing is a matter of degree. Likewise, the extent to which a plant attracts wanted visitors also varies. Whether you want a garden full or free of wildlife, learning about interactions between a plant and wild animals can help you make smarter choices for the garden you desire.

As shown below Shrubby Indian Mallow isn't a large food source for animals or birds. You can confidently add this plant to your garden and rest assured knowing it's unlikely to be devoured by four-legged visitors.

Small animals

not a food source

not a source of cover

Large animals

5-10% of diet

Infrequently used as cover

Terrestrial birds

5-10% of diet

Infrequently used as cover

Water birds

not a food source

not a source of cover

Sources:

Miller, J.H., and K.V. Miller. 1999. Forest plants of the southeast and their wildlife uses. Southern Weed Science Society.Everitt, J.H., D.L. Drawe, and R.I. Lonard. 1999. Field guide to the broad leaved herbaceous plants of South Texas used by livestock and wildlife. Texas Tech University Press. Lubbock.

Blackeyed Susan

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Asterales

Family

Asteraceae Bercht. & J. Presl - Aster family

Genus

Rudbeckia L. - coneflower

Species

Rudbeckia hirta L. - blackeyed Susan

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA