North America Native Plant

Beautyberry

Botanical name: Callicarpa elegans

USDA symbol: CAEL20

Life cycle: perennial

Habit: shrub

Native status: Native to Pacific Basin excluding Hawaii  

Discovering the Elusive Beautyberry: Callicarpa elegans If you’re a plant enthusiast with a passion for rare and unique species, you might have stumbled across the name Callicarpa elegans, commonly known as beautyberry. But before you start planning where to plant this intriguing shrub, there are some important things you should ...

Discovering the Elusive Beautyberry: Callicarpa elegans

If you’re a plant enthusiast with a passion for rare and unique species, you might have stumbled across the name Callicarpa elegans, commonly known as beautyberry. But before you start planning where to plant this intriguing shrub, there are some important things you should know about this Pacific Island native.

What Is Callicarpa elegans?

Callicarpa elegans is a perennial shrub that belongs to the beautyberry family. Like its more common cousins, this plant is a multi-stemmed woody shrub that typically grows to less than 13-16 feet in height. It’s characterized by several stems arising from or near the ground, though environmental conditions can sometimes lead to variations in its growth pattern.

Where Does It Come From?

This beautyberry species is native to the Pacific Basin, specifically found in Guam and Palau. It’s important to note that it’s not native to Hawaii, despite being found in the broader Pacific region. This extremely limited native range makes it quite special – and quite rare.

Should You Grow Callicarpa elegans?

Here’s where things get interesting (and a bit challenging). Unless you’re gardening in Guam or Palau, this plant isn’t native to your area. While we don’t have specific information about its invasive potential, the responsible approach is to consider native alternatives that will better support your local ecosystem.

If You’re in the Native Range

If you’re fortunate enough to be gardening in Guam or Palau, growing Callicarpa elegans could be a wonderful way to support native biodiversity. However, given its rarity, it’s crucial to:

  • Source plants only from reputable native plant nurseries
  • Never collect from wild populations
  • Contact local botanical gardens or native plant societies for guidance

Growing Conditions and Care

Based on its Pacific Island origins, Callicarpa elegans likely thrives in:

  • USDA hardiness zones 10-11 (tropical climates)
  • Well-draining soil
  • Warm, humid conditions year-round
  • Protection from strong winds

Unfortunately, detailed growing information is limited due to the plant’s rarity and restricted range.

Better Alternatives for Most Gardeners

If you’re drawn to the beautyberry family but live outside the native range of Callicarpa elegans, consider these native alternatives:

  • American beautyberry (Callicarpa americana) for southeastern US gardens
  • Japanese beautyberry (Callicarpa japonica) where naturalized and appropriate
  • Your region’s native berry-producing shrubs

The Bottom Line

While Callicarpa elegans is undoubtedly a fascinating plant, its extremely limited native range and rarity make it unsuitable for most home gardens. The best approach is to appreciate it for what it is – a special component of Pacific Island ecosystems – while choosing native alternatives that will thrive in your specific location and support local wildlife.

Remember, the most beautiful and successful gardens are those that work with nature, not against it. By choosing plants native to your area, you’ll create a landscape that’s not only gorgeous but also environmentally responsible.

Beautyberry

Classification

Group

Dicot

Kingdom

Plantae - Plants

Subkingdom

Tracheobionta - Vascular plants

Superdivision

Spermatophyta - Seed plants

Division

Magnoliophyta - Flowering plants

Subdivision
Class

Magnoliopsida - Dicotyledons

Subclass

Asteridae

Order

Lamiales

Family

Verbenaceae J. St.-Hil. - Verbena family

Genus

Callicarpa L. - beautyberry

Species

Callicarpa elegans Hayek - beautyberry

Plant data source: USDA, NRCS 2025. The PLANTS Database. https://plants.usda.gov,. 2/25/2025. National Plant Data Team, Greensboro, NC USA